{"id":18822,"date":"2016-04-12T00:00:00","date_gmt":"2016-04-11T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/durada-mitjana-de-la-sessio-que-es-i-com-millorar-la\/"},"modified":"2016-04-12T00:00:00","modified_gmt":"2016-04-11T22:00:00","slug":"durada-mitjana-de-la-sessio-que-es-i-com-millorar-la","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/durada-mitjana-de-la-sessio-que-es-i-com-millorar-la\/","title":{"rendered":"Durada mitjana de la sessi\u00f3: qu\u00e8 \u00e9s i com millorar-la"},"content":{"rendered":"<p><strong>Durada mitjana de la sessi\u00f3, percentatge de rebot<\/strong>\u2026? Diverses preguntes ens assalten quan obrim Google Analytics per primera vegada. Tots hi hem passat, per\u00f2 si encara no saps qu\u00e8 signifiquen aquestes dades, t\u2019ho expliquem tot seguit.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Percentatge de rebot<\/strong>:<\/h2>\n<p style=\"text-align: justify;\">Una visita amb rebot \u00e9s aquella en qu\u00e8 l\u2019usuari arriba a una p\u00e0gina de la nostra web i en surt sense interactuar-hi.<\/p>\n<p style=\"text-align: justify;\">Per explicar-ho, res millor que un exemple: posem que est\u00e0s navegant per Google i recordes que volies buscar quina \u00e9s la durada mitjana de sessi\u00f3 recomanable, i trobes aquest article. Entres a la web, el llegeixes i en surts (escrivint una altra URL al navegador o tancant la pestanya). La teva visita \u00e9s una visita rebotada amb una durada de sessi\u00f3 de 00:00:00.<\/p>\n<p style=\"text-align: justify;\">Vol dir aix\u00f2 que no t\u2019ha agradat l\u2019article? No. Pot ser que l\u2019hagis llegit sencer i que t\u2019hagi encantat, per\u00f2 com que no has fet cap altra acci\u00f3 (compartir-lo a les xarxes socials, buscar un altre article, etc.), el temps no es comptabilitza.<\/p>\n<h2><strong>Durada mitjana de la sessi\u00f3<\/strong>:<\/h2>\n<p style=\"text-align: justify;\">La durada mitjana de la sessi\u00f3 es calcula amb la mitjana del temps que els usuaris han estat navegant per la web, sempre que hi hagin interactuat.<br \/>\nGoogle Analytics no pot mesurar la durada mitjana de la sessi\u00f3 si no hi ha interaccions.<\/p>\n<p style=\"text-align: justify;\">De quin tipus s\u00f3n aquestes interaccions?<\/p>\n<ul style=\"text-align: justify;\">\n<li>Clic en una altra p\u00e0gina de la mateixa web<\/li>\n<li>Clic en un enlla\u00e7 de la p\u00e0gina<\/li>\n<li>Compartir a les xarxes socials<\/li>\n<li>Clic en qualsevol bot\u00f3 de \u201ccontacte\u201d o de \u201cdemanar informaci\u00f3\u201d<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Fent qualsevol d\u2019aquestes accions, Analytics comptabilitzar\u00e0 el nostre temps a la p\u00e0gina web i <strong>millorar\u00e0 la durada mitjana de la sessi\u00f3<\/strong> de la nostra web. La durada d\u2019una sessi\u00f3 de Google Analytics no s\u2019acaba fins que no passen 30 minuts d\u2019inactivitat des de l\u2019\u00faltima interacci\u00f3.<\/p>\n<p style=\"text-align: justify;\"><em>Posem uns quants exemples per entendre-ho millor<\/em>:<\/p>\n<p style=\"text-align: justify;\">Busques informaci\u00f3 sobre la <a href=\"https:\/\/trilogi.com\/blog\/ca\/encara-no-has-provat-la-publicitat-a-instagram\/\" target=\"_blank\" rel=\"noopener\">publicitat a Instagram<\/a> i trobes el nostre article. Entres a llegir-lo (s\u00f3n les 23:30 h).<\/p>\n<p style=\"text-align: justify;\"><strong>1r cas<\/strong>: llegeixes l\u2019article durant 15 minuts i tanques la pestanya sense interactuar amb la p\u00e0gina.<\/p>\n<p style=\"text-align: justify;\"><em>Durada mitjana de la sessi\u00f3: 00:00:00<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Rebot: 1<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>2n cas<\/strong>: llegeixes l\u2019article durant 15 minuts i decideixes buscar altres articles sobre SEO. Fas clic a la pestanya SEO, per\u00f2 recordes que tenies una conversa a Twitter i canvies de pestanya. Als 31 minuts s\u2019acaba la conversa, tornes a entrar a la p\u00e0gina i tanques la pestanya perqu\u00e8 te n\u2019has d\u2019anar.<\/p>\n<p style=\"text-align: justify;\"><em>Durada de la sessi\u00f3: 00:15:00 minuts<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>3r cas<\/strong>: llegeixes l\u2019article durant 15 minuts i decideixes buscar altres articles sobre SEO. Fas clic a la pestanya SEO, per\u00f2 recordes que tenies una conversa a Twitter i canvies de pestanya. Als 31 minuts s\u2019acaba la conversa, tornes a entrar a la p\u00e0gina i decideixes llegir un article sobre<a href=\"https:\/\/trilogi.com\/blog\/ca\/7-indicadors-de-rendiment-kpi-per-al-transit-dun-web\/\"> indicadors KPI per al tr\u00e0nsit d\u2019una web<\/a> . Hi entres, el llegeixes durant 5 minuts i el comparteixes a Twitter.<\/p>\n<p style=\"text-align: justify;\"><em>Durada de la sessi\u00f3 1: 00:15:00 minuts<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Durada de la sessi\u00f3 2: 00:05:00 minuts<\/em><\/p>\n<p style=\"text-align: justify;\"><em>(La primera sessi\u00f3 va caducar despr\u00e9s de 30 minuts d\u2019inactivitat a la p\u00e0gina i, en tornar-hi, se\u2019n va obrir una altra)<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>4t cas<\/strong>: llegeixes l\u2019article durant 15 minuts i decideixes buscar altres articles sobre SEO. Fas clic a la pestanya SEO, per\u00f2 recordes que tenies una conversa a Twitter i canvies de pestanya. Als 29 minuts s\u2019acaba la conversa, tornes a entrar a la p\u00e0gina i decideixes llegir un article sobre <a href=\"https:\/\/trilogi.com\/blog\/ca\/7-indicadors-de-rendiment-kpi-per-al-transit-dun-web\/\">com millorar el SEO local de la teva botiga online<\/a> . Hi entres, el llegeixes durant 5 minuts i el comparteixes a Twitter.<\/p>\n<p style=\"text-align: justify;\"><em>Durada de la sessi\u00f3: 00:49:00 minuts<\/em><\/p>\n<p style=\"text-align: justify;\"><em>(La sessi\u00f3 no caduca perqu\u00e8 no se superen els 30 minuts, i per tant Analytics continua sumant)<\/em><\/p>\n<p>Amb el concepte ben apr\u00e8s, ens sorgeix un altre dubte: quina \u00e9s la <strong>durada mitjana de sessi\u00f3 \u00f2ptima per a la meva web<\/strong>?<\/p>\n<p>Doncs et dir\u00e9 que dep\u00e8n. Dep\u00e8n de si parlem d\u2019un blog, d\u2019una landing amb registre o d\u2019un eCommerce, per exemple.<\/p>\n<p>Un percentatge de rebot del 70% amb una durada mitjana de la sessi\u00f3 d\u201901:00 minut \u00e9s bo o dolent?<\/p>\n<p>Si \u00e9s una p\u00e0gina d\u2019ajuda, s\u00f3n bones dades, ja que l\u2019usuari ha resolt el seu dubte o problema r\u00e0pidament.<\/p>\n<p>Si \u00e9s un eCommerce de venda de vambes online, aquestes dades s\u00f3n molt millorables, ja que en 1 minut el client no ha pogut comprar unes vambes ni mirar cap altre model.<\/p>\n<p>Aleshores, qu\u00e8 puc fer per <strong>millorar la durada mitjana de la sessi\u00f3<\/strong> si tinc un eCommerce?<\/p>\n<p>Hi ha molts factors que entren en joc quan parlem de taxa de rebot i temps a la p\u00e0gina, per\u00f2 alguns s\u00f3n comuns a tots els eCommerce:<\/p>\n<ul>\n<li>\n<h3><em>Millorar l\u2019experi\u00e8ncia d\u2019usuari<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>L\u2019usuari no ha de tenir dificultats per navegar per la nostra web: per exemple, res de b\u00e0ners molestos ni de pop-ups cada 2 minuts.<\/p>\n<ul>\n<li>\n<h3><em>Preus atractius<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>Suposem que som un eCommerce de vambes. La web \u00e9s usable, de confian\u00e7a i tenim productes relacionats. Per\u00f2 he de pagar 10 \u20ac de despeses d\u2019enviament per comprar el mateix parell de vambes que en una altra web. Encara que el preu de les vambes sigui el mateix, ens costar\u00e0 molt m\u00e9s retenir el client.<\/p>\n<ul>\n<li>\n<h3><em>Productes relacionats<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>Un carrusel de productes relacionats a la p\u00e0gina pot ajudar que el client que no est\u00e0 del tot conven\u00e7ut amb aquelles vambes pugui veure altres models, i aix\u00ed guanyem temps a la web i una possible venda.<\/p>\n<p>Per concloure, hem vist que un <strong>percentatge de rebot<\/strong> elevat i una <strong>durada mitjana de la sessi\u00f3<\/strong> baixa no sempre s\u00f3n dolents, segons la web.<\/p>\n<p><strong>La durada mitjana de la sessi\u00f3 \u00f2ptima,<\/strong> al capdavall, \u00e9s una dada d\u2019Analytics que ens pot orientar sobre com va la web, per\u00f2 que no \u00e9s del tot fiable.<\/p>\n<p>Coneixes altres factors que ajuden a millorar la durada mitjana de la sessi\u00f3? Si \u00e9s aix\u00ed, quins s\u00f3n?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durada mitjana de la sessi\u00f3, percentatge de rebot\u2026? Diverses preguntes ens assalten quan obrim Google Analytics per primera vegada. Tots hi hem passat, per\u00f2 si encara no saps qu\u00e8 signifiquen aquestes dades, t\u2019ho expliquem tot seguit.<\/p>\n","protected":false},"author":2,"featured_media":12658,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1383,1385,1077,1387],"class_list":["post-18822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-google-analytics","tag-millorar-google-analytics","tag-millorar-seo-web","tag-temps-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Durada mitjana de la sessi\u00f3: qu\u00e8 \u00e9s i com millorar-la | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Durada mitjana de la sessi\u00f3, percentatge de rebot \u2026? 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