{"id":18821,"date":"2016-04-14T00:00:00","date_gmt":"2016-04-13T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/periscope-la-nova-app-de-les-botigues-online\/"},"modified":"2016-04-14T00:00:00","modified_gmt":"2016-04-13T22:00:00","slug":"periscope-la-nova-app-de-les-botigues-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/periscope-la-nova-app-de-les-botigues-online\/","title":{"rendered":"Periscope, la nova app de les botigues online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Amb l\u2019auge de famosos i personatges coneguts que utilitzen aquesta aplicaci\u00f3, Periscope \u00e9s una app que creix a passos de gegant. En aquest article explicarem com <strong>les empreses se\u2019n poden beneficiar per introduir-la al seu <em>eCommerce<\/em>.<\/strong><\/p>\n<p style=\"text-align: justify;\">Se la coneix com l\u2019aplicaci\u00f3 que retransmet la vida en temps real. \u00c9s una xarxa social en forma d\u2019aplicaci\u00f3 m\u00f2bil (per a iOS i Android) que es caracteritza per mostrar en directe o en <em>streaming <\/em>i en format v\u00eddeo el que et passa en aquell moment, i compartir-ho perqu\u00e8 altra gent pugui veure qu\u00e8 fas i on ets. \u00c9s un nou estil de comunicaci\u00f3 que deixa en segon pla el llenguatge escrit o les imatges est\u00e0tiques i prioritza el v\u00eddeo amb so real.<\/p>\n<p style=\"text-align: justify;\">Periscope va veure la llum per primera vegada el 2015, per\u00f2 no va ser fins a la seva integraci\u00f3 amb Twitter el 2016 que va experimentar un creixement substancial, i la seva viralitzaci\u00f3 i popularitzaci\u00f3 l\u2019han convertida en una <em>app <\/em>indispensable per a molts usuaris. Actualment els seguidors poden veure directament el contingut publicat a Periscope al <em>timeline<\/em> de Twitter.<\/p>\n<p style=\"text-align: justify;\">Amb aquesta integraci\u00f3, Periscope atrau moltes marques, que la veuen com una nova finestra per arribar als usuaris. Llavors ens hem de preguntar: com pot una empresa utilitzar Periscope per al seu eCommerce?<\/p>\n<h2><strong>Periscope a la teva botiga online: beneficis?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Les grans marques ja s\u2019han adonat dels beneficis que poden obtenir d\u2019aquesta aplicaci\u00f3. Els detallarem i veurem per qu\u00e8 t\u00e9 tant d\u2019\u00e8xit:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Pot ser una novetat per diferenciar-te una mica m\u00e9s dels teus competidors. Periscope \u00e9s tan nou que moltes empreses encara no el coneixen o no saben com funciona. Per aix\u00f2, les marques acostumades a treballar amb xarxes socials i que prioritzen l\u2019eCommerce ja l\u2019utilitzen.<\/li>\n<li style=\"text-align: justify;\">Permet ampliar els canals de difusi\u00f3 a les xarxes socials i, per tant, millorar la imatge de marca i la transpar\u00e8ncia.<\/li>\n<li style=\"text-align: justify;\">Hi ha una interacci\u00f3 directa entre marca i usuari. Periscope es caracteritza per ser un espai d\u2019integraci\u00f3 de comunitats online on es transmet contingut visual en directe i despr\u00e9s es publiquen comentaris en un xat. Aix\u00ed, les empreses poden generar <em>engagement<\/em> responent al moment tots els comentaris del xat.<\/li>\n<li style=\"text-align: justify;\">Periscope permet augmentar la visibilitat de la marca.<\/li>\n<li style=\"text-align: justify;\">I, \u00e9s clar, pot ajudar a generar conversions i augmentar les vendes.<\/li>\n<\/ul>\n<h2><strong>Com utilitzem Periscope al nostre eCommerce?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Les accions m\u00e9s habituals i que poden generar beneficis a la marca s\u00f3n:<\/p>\n<ol style=\"text-align: justify;\">\n<li><em><strong><u>Gravar el proc\u00e9s de fabricaci\u00f3 dels productes.<\/u><\/strong><\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Accions tan senzilles com deixar veure als usuaris els processos de producci\u00f3 de l\u2019empresa poden ajudar a guanyar confian\u00e7a i transpar\u00e8ncia. A m\u00e9s, \u00e9s una bona manera de satisfer la curiositat dels usuaris.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><em><strong><u>Mostrar el llan\u00e7ament dels productes\/serveis.<\/u><\/strong><\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Pot resultar molt atractiu, sobretot si per a aquell producte hi ha hagut una gran campanya de presentaci\u00f3 abans del dia del llan\u00e7ament. Ser\u00e0 molt m\u00e9s interessant si, a m\u00e9s, la presentaci\u00f3 \u00e9s cridanera i atractiva.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><em><strong><u>Anunciar o retransmetre un esdeveniment.<\/u><\/strong><\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Poden ser esdeveniments planificats, esdeveniments interns de la mateixa empresa o simplement reunions o <em>meetings <\/em>diaris.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li><em><strong><u>Ensenyar les accions quotidianes de l\u2019empresa en el seu dia a dia.<\/u><\/strong><\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Gravar amb un toc creatiu els diversos departaments de l\u2019empresa. Aquesta acci\u00f3 donar\u00e0 una visi\u00f3 m\u00e9s \u00e0mplia de com est\u00e0 estructurada l\u2019empresa.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li><em><strong><u>Adre\u00e7ar-se als seguidors i crear m\u00e9s engagement. <\/u><\/strong><\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Pot ser molt \u00fatil per donar m\u00e9s suport t\u00e8cnic, especialment si l\u2019empresa treu un producte nou i els clients tenen dubtes sobre el seu \u00fas i funcionament. Per exemple, Periscope pot servir per fer demostracions dels productes en temps real.<\/p>\n<p>A m\u00e9s, a la comunitat online li encanta tenir un lloc on poder donar la seva opini\u00f3 i comunicar-se amb la marca de manera m\u00e9s directa. En conjunt, Periscope permet millorar el vincle entre marca i client.<\/p>\n<h2><strong>Snapchat vs. Periscope: amb quin em quedo per potenciar la marca?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Coneixem molt b\u00e9 el gran impacte que tenen les xarxes socials per potenciar l\u2019eCommerce. Per aix\u00f2 a <a href=\"https:\/\/trilogi.com\/blog\/ca\/potencia-el-teu-ecommerce-amb-una-bona-presencia-a-les-xarxes-socials\/\"><strong>Trilogi<\/strong> <\/a>hi donem molta import\u00e0ncia. Per\u00f2 si en alguna cosa es diferencia Periscope de les altres xarxes socials \u00e9s que permet publicar tot el contingut en <em>streaming <\/em>.<\/p>\n<p style=\"text-align: justify;\">Tanmateix, moltes xarxes socials es van actualitzant (Facebook) i apareixen noves aplicacions molt similars (Meerkat). Per\u00f2 Snapchat \u00e9s l\u2019<em>app <\/em>que ha sorgit com el seu principal competidor directe. Aquesta aplicaci\u00f3 t\u00e9 actualment molts m\u00e9s milions d\u2019usuaris actius que Periscope, cosa que la fa la m\u00e9s popular avui dia. Algunes de les seves caracter\u00edstiques principals s\u00f3n:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Fa relativament poc s\u2019ha redissenyat per ampliar-ne el contingut. Ha desenvolupat la secci\u00f3 \u201cDiscover\u201d i l\u2019apartat \u201cEn viu\u201d, que mostra esdeveniments i v\u00eddeos en directe i, a m\u00e9s, l\u2019esdeveniment es pot explicar amb el contingut dels usuaris.<\/li>\n<li style=\"text-align: justify;\">Permet que el contingut visual quedi registrat perqu\u00e8 es pugui veure sempre que l\u2019usuari vulgui. A difer\u00e8ncia de Periscope, que limita el nombre de sessions de visualitzaci\u00f3 i nom\u00e9s per a un moment determinat.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tanmateix, tamb\u00e9 t\u00e9 els seus<strong> inconvenients <\/strong>, ja que no es pot visualitzar en plataformes m\u00f2bils. La retransmissi\u00f3 dels v\u00eddeos nom\u00e9s es pot veure amb ordinadors de sobretaula.<\/p>\n<p style=\"text-align: justify;\">A m\u00e9s, a difer\u00e8ncia de Periscope, on no cal tenir cap compte a la plataforma ni seguir la marca perqu\u00e8 els usuaris puguin veure el contingut, Snapchat s\u00ed que ho condiciona.<\/p>\n<p style=\"text-align: justify;\">Com hem vist, s\u00f3n molts els punts a favor que fan de Periscope una aplicaci\u00f3 molt interessant per incrementar l\u2019eCommerce de les marques. Per\u00f2 \u00e9s cert que cada marca ha d\u2019utilitzar la xarxa social que m\u00e9s li convingui segons les seves necessitats i els seus clients.<\/p>\n<p style=\"text-align: justify;\">Ara que ja coneixes tots els beneficis que aporta, et vols llan\u00e7ar a provar Periscope per a la teva marca? A <strong><a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi<\/a> <\/strong>et podem ajudar. Pregunta\u2019ns!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb l\u2019auge de famosos i personatges coneguts que utilitzen aquesta aplicaci\u00f3, Periscope \u00e9s una app que creix a passos de gegant. En aquest article explicarem com les empreses se\u2019n poden beneficiar per introduir-la al seu eCommerce. Se la coneix com l\u2019aplicaci\u00f3 que retransmet la vida en temps real. \u00c9s una xarxa social en forma d\u2019aplicaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12659,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[977,937,1389,1391,955,951],"class_list":["post-18821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-botiga-online","tag-ecommerce","tag-periscope","tag-snapchat","tag-social-media","tag-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Periscope, la nova app de les botigues online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb l\u2019auge de famosos i personatges coneguts que utilitzen aquesta aplicaci\u00f3, Periscope \u00e9s una app que creix a passos de gegant. 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