{"id":18819,"date":"2016-04-20T00:00:00","date_gmt":"2016-04-19T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/per-que-no-es-aconsellable-tenir-musica-en-un-ecommerce\/"},"modified":"2016-04-20T00:00:00","modified_gmt":"2016-04-19T22:00:00","slug":"per-que-no-es-aconsellable-tenir-musica-en-un-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/per-que-no-es-aconsellable-tenir-musica-en-un-ecommerce\/","title":{"rendered":"Per qu\u00e8 no \u00e9s aconsellable tenir m\u00fasica en un eCommerce?"},"content":{"rendered":"

A difer\u00e8ncia d\u2019una botiga online, la botiga f\u00edsica pot jugar amb les olors, la il\u00b7luminaci\u00f3, la disposici\u00f3 dels productes i la m\u00fasica, entre d\u2019altres.<\/p>\n

De fet, est\u00e0 comprovat<\/a> que l\u2019aroma de vainilla duplica les vendes en comer\u00e7os de moda per a dona, mentre que l\u2019aroma de rose maroc<\/em> fa el mateix a les botigues masculines.<\/p>\n

En canvi, com a consumidor, no es para gaire atenci\u00f3 a la m\u00fasica de fons d\u2019una botiga o d\u2019un restaurant. Normalment es canta la can\u00e7\u00f3 si es coneix, per\u00f2 tampoc no t\u2019importa gens si no t\u2019agrada o no la coneixes. Per\u00f2 darrere de cada m\u00fasica que sona en grans i conegudes marques de roba hi ha un estudi que demostra que un tipus de m\u00fasica o un altre afecta el comportament dels consumidors.<\/p>\n

Per exemple, un estudi dut a terme en una botiga de vi del Regne Unit va demostrar com influeix la m\u00fasica en el proc\u00e9s de compra. Els dies en qu\u00e8 la m\u00fasica de fons eren melodies franceses, la venda de vi franc\u00e8s es va disparar per sobre del vi espanyol, mentre que els dies que va sonar m\u00fasica espanyola el nombre de vendes de vi espanyol va augmentar respecte al vi franc\u00e8s.<\/p>\n

La m\u00fasica t\u00e9 el poder de modificar l\u2019estat d\u2019\u00e0nim de les persones, de regular les emocions i fins i tot d\u2019alterar el pols card\u00edac. Per\u00f2, hem d\u2019afegir m\u00fasica a la nostra botiga online?<\/p>\n

A continuaci\u00f3 et detallem diverses raons per les quals NO creiem convenient l\u2019\u00fas de m\u00fasica al teu eCommerce<\/strong>.<\/p>\n

Professionalitat<\/h2>\n

Tret que el teu eCommerce es dediqui a comercialitzar m\u00fasica o esdeveniments musicals, tenir m\u00fasica de fons pot fer que la teva botiga online sembli poc professional.<\/strong> Els teus usuaris no visiten la teva botiga per escoltar m\u00fasica, sin\u00f3 per obtenir informaci\u00f3 sobre determinats productes que vens.
\nPensa en grans eCommerce com Amazon, Apple, Mediamarkt\u2026 cap d\u2019ells no t\u00e9 m\u00fasica a la seva botiga online, i per qu\u00e8 no? Ells tenen els recursos materials i econ\u00f2mics per fer estudis sobre la import\u00e0ncia o no de la m\u00fasica a les webs.
\nAra pensa quina va ser l\u2019\u00faltima web amb m\u00fasica a la qual vas accedir: et va semblar de fiar?<\/p>\n

Gust musical<\/h2>\n

No tothom t\u00e9 el mateix gust musical. El que uns adoren, altres ho detesten<\/strong>. Trobar la can\u00e7\u00f3 perfecta \u00e9s impossible, encara que sigui el n\u00famero 1 en vendes.
\nLa m\u00fasica \u00e9s el primer que els usuaris rebran de la teva web, fins i tot abans de veure el contingut i els productes que s\u2019ofereixen. Si la can\u00e7\u00f3 no els encaixa, marxaran de la teva botiga online abans d\u2019haver vist cap contingut.<\/p>\n

Amplada de banda<\/h2>\n

El consum d\u2019amplada de banda es veu afectat cada vegada que un nou visitant es connecta a la teva web i comen\u00e7a a sonar la m\u00fasica de fons (4-5 minuts de can\u00e7\u00f3), que es repetir\u00e0 una vegada i una altra (cosa bastant molesta, per cert).
\nEstalvia en el consum mensual de la teva botiga online invertint a potenciar els b\u00e0ners i les imatges, que convertiran m\u00e9s que tenir m\u00fasica de fons.<\/p>\n

M\u00fasica repetida<\/h2>\n

En relaci\u00f3 amb el punt anterior, tenir una can\u00e7\u00f3 de 4-5 minuts de durada far\u00e0 que l\u2019amplada de banda se\u2019n vegi afectada<\/strong>, i augmentar\u00e0 la teva factura a final de mes. La soluci\u00f3 seria tallar la can\u00e7\u00f3 en fragments de 15-20 segons que es repetirien incansablement durant tot el temps que la sessi\u00f3 estigui oberta. Qui creus que aguantar\u00e0 m\u00e9s d\u20191 minut?<\/p>\n

Barreja de m\u00fasiques<\/h2>\n

L\u2019\u00fas d\u2019auriculars mentre es treballa ha augmentat en els darrers anys. Les oficines en espais oberts han fet que les noves generacions treballin connectades als auriculars per evadir-se del murmuri i poder concentrar-se. Cadasc\u00fa t\u00e9 la seva pr\u00f2pia m\u00fasica; imagina\u2019t per un moment navegar de web en web i que hi hagi una barreja de m\u00fasiques.<\/strong>
\nLa soluci\u00f3 r\u00e0pida \u00e9s sortir de la web que s\u2019est\u00e0 visitant, ja que el bot\u00f3 d\u2019\u201caturar\u201d o \u201csilenciar\u201d no sol ser f\u00e0cil de trobar.<\/p>\n

Espais p\u00fablics<\/h2>\n

No hi ha res com ser a la feina i que comenci a sonar What do you mean? <\/em>de Justin Bieber a 300 decibels. Definitivament, no \u00e9s bona idea.
\nLes \u00faniques webs que poden fer soroll s\u00f3n les especialitzades en v\u00eddeo i m\u00fasica, on l\u2019usuari, despr\u00e9s de fer clic en un enlla\u00e7, sap que sonar\u00e0 m\u00fasica. Fer-ho directament sense que l\u2019usuari ho hagi triat far\u00e0 que l\u2019usuari es molesti i no presti atenci\u00f3<\/strong>, sin\u00f3 que abaixi el volum dels altaveus i espanti la gent que tingui al voltant en aquell moment.
\nEn definitiva, l\u2019usuari tancar\u00e0 la teva botiga online i \u00e9s poc probable que hi torni.<\/p>\n

Problemes legals<\/h2>\n

Tens els drets legals per reproduir aquesta can\u00e7\u00f3 a la teva botiga online?<\/strong>
\nTret que la can\u00e7\u00f3 l\u2019hagis creada tu o n\u2019hagis comprat els drets de reproducci\u00f3, el que est\u00e0s fent no \u00e9s legal.
\nCom m\u00e9s visites tinguis, m\u00e9s probabilitats hi ha que s\u2019adonin que reprodueixes can\u00e7ons il\u00b7legalment. Aquesta mena de multes i q\u00fcestions legals, millor evitar-les.<\/p>\n

Compatibilitat segons el navegador<\/h2>\n

No tots els navegadors reprodueixen tota mena de fitxers. Segons la versi\u00f3 del navegador que utilitzi l\u2019usuari, \u00e9s possible que la botiga quedi bloquejada perqu\u00e8 no pot llegir el fitxer musical, cosa que pot fer que la teva botiga online no es carregui completament<\/strong>.<\/p>\n

Conclusi\u00f3<\/h2>\n

Des de Trilogi<\/a> et recomanem<\/strong> no utilitzar fil musical a la teva botiga online<\/strong>. Tot i que en una botiga f\u00edsica s\u00ed que pot donar bons resultats, en un eCommerce hi ha altres funcionalitats m\u00e9s importants on focalitzar-se i que diferenciaran el teu eCommerce de la compet\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"

A difer\u00e8ncia d\u2019una botiga online, la botiga f\u00edsica pot jugar amb les olors, la il\u00b7luminaci\u00f3, la disposici\u00f3 dels productes i la m\u00fasica, entre d\u2019altres. De fet, est\u00e0 comprovat que l\u2019aroma de vainilla duplica les vendes en comer\u00e7os de moda per a dona, mentre que l\u2019aroma de rose maroc fa el mateix a les botigues masculines. […]<\/p>\n","protected":false},"author":2,"featured_media":12662,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1403,937,1405,1407],"class_list":["post-18819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-amplada-de-banda","tag-ecommerce","tag-mix-musical","tag-musica"],"yoast_head":"\nPer qu\u00e8 no \u00e9s aconsellable tenir m\u00fasica en un eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A difer\u00e8ncia d\u2019una botiga online, la botiga f\u00edsica pot jugar amb les olors, la il\u00b7luminaci\u00f3, la disposici\u00f3 dels productes i la m\u00fasica, entre d\u2019altres. De\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/per-que-no-es-aconsellable-tenir-musica-en-un-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 no \u00e9s aconsellable tenir m\u00fasica en un eCommerce? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"A difer\u00e8ncia d\u2019una botiga online, la botiga f\u00edsica pot jugar amb les olors, la il\u00b7luminaci\u00f3, la disposici\u00f3 dels productes i la m\u00fasica, entre d\u2019altres. 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