{"id":18817,"date":"2016-04-26T00:00:00","date_gmt":"2016-04-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/usuaris-unics-vs-visites-com-valorar-ho\/"},"modified":"2016-04-26T00:00:00","modified_gmt":"2016-04-25T22:00:00","slug":"usuaris-unics-vs-visites-com-valorar-ho","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/usuaris-unics-vs-visites-com-valorar-ho\/","title":{"rendered":"Usuaris \u00fanics vs. visites: com valorar-ho?"},"content":{"rendered":"

Per poder entendre la difer\u00e8ncia entre usuaris \u00fanics i visites<\/strong> a la nostra web, \u00e9s important con\u00e8ixer pr\u00e8viament el significat d\u2019altres conceptes que hi tenen una relaci\u00f3 directa.
\nEl primer que hem de saber \u00e9s qu\u00e8 significa un usuari per a Google Analytics (GA)?
\n<\/strong>Partim de la base que tenim el codi de seguiment de GA (UA) perfectament configurat a la nostra p\u00e0gina web. Quan un usuari entra per primera vegada a la nostra web, se l\u2019identifica de manera an\u00f2nima amb un n\u00famero o una cadena de car\u00e0cters coneguda habitualment com a cookie<\/em>. Aquesta cookie s\u2019instal\u00b7la al navegador de l\u2019usuari i t\u00e9 una durada de 2 anys, per\u00f2 aquest termini es renova cada vegada que s\u2019envia un hit a GA. \u00c9s a dir, cada vegada que aquest mateix usuari accedeix a la nostra web i interactua amb el nostre contingut.<\/p>\n

\"nota-users-01\"<\/p>\n

Per\u00f2, qu\u00e8 \u00e9s una cookie?<\/h2>\n

Una cookie \u00e9s un fitxer de text que descriu una petita informaci\u00f3 sobre el visitant o l\u2019ordinador del visitant de la nostra web. Gr\u00e0cies a les cookies, GA aconsegueix identificar de manera individual i an\u00f2nima els visitants del nostre lloc web i ofereix informaci\u00f3 molt fiable sobre usuaris i visites.<\/p>\n

La cookie que utilitza GA \u00e9s first-party<\/em> i garanteix la privacitat i la seguretat de la informaci\u00f3 dels usuaris. Les cookies d\u2019aquest tipus nom\u00e9s s\u00f3n accessibles per al lloc que les ha instal\u00b7lat, a difer\u00e8ncia de les third-party<\/em>, que s\u00f3n accessibles per a altres llocs i que s\u2019utilitzen habitualment amb finalitats publicit\u00e0ries.<\/p>\n

Usuaris o navegadors?<\/h2>\n

Un aspecte molt important a tenir en compte \u00e9s que no hem de confondre visitants o usuaris amb navegadors<\/strong>, perqu\u00e8 al capdavall GA identifica navegadors i no usuaris. Per exemple, un usuari pot accedir a un mateix lloc web des del port\u00e0til, el m\u00f2bil i la tauleta. En realitat parlar\u00edem d\u2019un mateix usuari, per\u00f2 per a GA compta com 3 usuaris diferents perqu\u00e8 no t\u00e9 la capacitat d\u2019establir una relaci\u00f3 entre els diferents dispositius i navegadors. En aquest cas GA comptaria 3 usuaris \u00fanics i 3 visites, quan en realitat seria 1 usuari \u00fanic i 3 visites.
\nPassaria el mateix si hi accedeix des d\u2019un mateix ordinador o dispositiu, per\u00f2 des de navegadors diferents.<\/p>\n

\"uusarios-1\"De la mateixa manera, es pot donar el cas que 3 persones d\u2019una mateixa fam\u00edlia comparteixin ordinador i que totes 3 accedeixin a la mateixa p\u00e0gina web. En aquest cas GA ho consideraria un \u00fanic usuari que ha fet diverses sessions o visites, quan en realitat s\u00f3n 3 usuaris diferents.
\nEl concepte d\u2019user-ID d\u2019Universal Analytics pret\u00e9n millorar aquest tractament de la informaci\u00f3, per\u00f2 s\u2019aplica a usuaris que pr\u00e8viament han iniciat sessi\u00f3 i que estan identificats. Cal establir una relaci\u00f3 entre els usuaris de la nostra web (clients registrats) i GA.<\/p>\n

\"uusarios_2\"<\/p>\n

Usuaris nous vs. usuaris recurrents<\/h2>\n

Altres conceptes a tenir en compte s\u00f3n els d\u2019usuari nou i usuari recurrent.<\/strong>
\nLa m\u00e8trica d\u2019usuaris totals<\/strong> d\u2019un per\u00edode de temps definit inclou tant usuaris nous com usuaris recurrents.
\nEls usuaris nous<\/strong> s\u00f3n els que no estan identificats, \u00e9s a dir, que no tenen la cookie instal\u00b7lada al navegador, ja sigui perqu\u00e8 no han accedit a la web en un per\u00edode de 2 anys o perqu\u00e8 han esborrat la cookie del navegador.
\nEls usuaris recurrents<\/strong> s\u00f3n els que ja tenen la cookie instal\u00b7lada pr\u00e8viament al navegador perqu\u00e8 han visitat el lloc web amb anterioritat.
\n\u00c9s important no confondre els usuaris recurrents amb els usuaris fidels<\/strong>, ja que els primers s\u00f3n nom\u00e9s usuaris que ja tenen instal\u00b7lada la cookie al navegador, mentre que els segons s\u00f3n usuaris que han fet diverses sessions (visites) a la nostra web en un per\u00edode de temps.
\nPer exemple, un usuari recurrent que ja ha entrat pr\u00e8viament a la web i que t\u00e9 instal\u00b7lada la cookie, la primera vegada que hi va accedir va ser comptat com a usuari nou<\/em>, i en les visites successives ha estat comptat com a usuari recurrent<\/em>. Si en el cas anterior hi ha accedit nom\u00e9s aquestes 2 vegades, un mateix usuari ser\u00e0 comptat com a nou<\/em> i recurrent<\/em> per a aquest mateix per\u00edode de temps.
\nTamb\u00e9 \u00e9s possible que un usuari hagi estat comptat com a recurrent<\/em> per haver fet una sessi\u00f3 en el per\u00edode que s\u2019est\u00e0 considerant, per\u00f2 que la visita anterior s\u2019hagu\u00e9s fet feia 1 any.
\nD\u2019aquesta manera podem dir que un usuari recurrent \u00e9s un usuari que ja ens coneix o que ja ha estat pr\u00e8viament a la nostra web en un per\u00edode inferior a 2 anys. En canvi, els usuaris nous s\u00f3n aquells que en teoria no ens coneixen i que han entrat per primera vegada a la nostra web, ja que no tenen la cookie instal\u00b7lada al navegador.<\/p>\n

Visites o sessions<\/h2>\n

Les sessions s\u00f3n les interaccions que fa un usuari en un lloc web en un per\u00edode de temps. Aquestes interaccions poden ser p\u00e0gines vistes, esdeveniments, interaccions socials o transaccions.
\nUn mateix usuari \u00fanic pot fer diverses sessions en un per\u00edode de temps. Cal tenir en compte que les sessions es mantenen actives fins a un m\u00e0xim de 30 minuts comptats des de l\u2019\u00faltima interacci\u00f3 amb la web. \u00c9s a dir, un usuari que est\u00e0 navegant per una p\u00e0gina web, es mant\u00e9 inactiu durant 35 minuts i despr\u00e9s repr\u00e8n la navegaci\u00f3, per a GA seria un mateix usuari per\u00f2 2 sessions o visites diferents.
\nLa visita s\u2019acaba quan passen 30 minuts sense activitat al lloc web o quan tanques el navegador i no tornes a la p\u00e0gina fins passats 30 minuts.<\/p>\n

Conclusions<\/h2>\n

D\u2019acord amb el que hem comentat, cal tenir en compte les caracter\u00edstiques i el que representa cadascuna d\u2019aquestes m\u00e8triques a l\u2019hora d\u2019analitzar les dades de la nostra p\u00e0gina web, ja que en alguns casos poden generar confusions i una mala interpretaci\u00f3.<\/p>\n

Si tens cap consulta, pots posar-te en contacte <\/a>amb nosaltres; a Trilogi<\/a> estarem encantats d\u2019assessorar-te i ajudar-te.<\/p>\n

Pots consultar informaci\u00f3 addicional sobre altres m\u00e8triques molt importants en el seg\u00fcent post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Per poder entendre la difer\u00e8ncia entre usuaris \u00fanics i visites a la nostra web, \u00e9s important con\u00e8ixer pr\u00e8viament el significat d\u2019altres conceptes que hi tenen una relaci\u00f3 directa. El primer que hem de saber \u00e9s qu\u00e8 significa un usuari per a Google Analytics (GA)? Partim de la base que tenim el codi de seguiment de […]<\/p>\n","protected":false},"author":2,"featured_media":12663,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1383,949,1109],"class_list":["post-18817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-google-analytics","tag-marqueting-online","tag-metriques-google-analytics"],"yoast_head":"\nUsuaris \u00fanics vs. visites: com valorar-ho? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Per poder entendre la difer\u00e8ncia entre usuaris \u00fanics i visites a la nostra web, \u00e9s important con\u00e8ixer pr\u00e8viament el significat d\u2019altres conceptes que hi\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/usuaris-unics-vs-visites-com-valorar-ho\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usuaris \u00fanics vs. visites: com valorar-ho? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Per poder entendre la difer\u00e8ncia entre usuaris \u00fanics i visites a la nostra web, \u00e9s important con\u00e8ixer pr\u00e8viament el significat d\u2019altres conceptes que hi\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/usuaris-unics-vs-visites-com-valorar-ho\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Usuaris \u00fanics vs. visites: com valorar-ho?\",\"datePublished\":\"2016-04-25T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/\"},\"wordCount\":1055,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/nota-users.jpg\",\"keywords\":[\"google analytics\",\"m\u00e0rqueting online\",\"M\u00e8triques Google Analytics\"],\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/usuaris-unics-vs-visites-com-valorar-ho\\\/\",\"name\":\"Usuaris \u00fanics vs. visites: com valorar-ho? 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