{"id":18816,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-27T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/mireia-playa-nova-botiga-online-de-sabates\/"},"modified":"2016-04-28T00:00:00","modified_gmt":"2016-04-27T22:00:00","slug":"mireia-playa-nova-botiga-online-de-sabates","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/mireia-playa-nova-botiga-online-de-sabates\/","title":{"rendered":"Mireia Play\u00e0, nova botiga online de sabates"},"content":{"rendered":"<p>La inf\u00e0ncia de Mireia Play\u00e0 va estar envoltada de talons impossibles, formes, teixits i pells. Mentre el seu pare recorria Europa representant algunes de les millors marques de cal\u00e7at nacional, ella somiava unes sabates verdes que mai no va poder portar. Es va despertar, es va formar, es va recolzar en l\u2019empresa familiar i va trobar a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> un prove\u00efdor ideal per llan\u00e7ar la botiga online de la seva nova marca de <a href=\"http:\/\/www.mireiaplaya.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">sabates veganes<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4969\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Mireia-Play\u00e0-1.jpg\" alt=\"La nova botiga online de Mireia Play\u00e0\" width=\"750\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u201cEns preocupaven dues coses: el disseny i el m\u00e0rqueting online\u201d<\/h2>\n<p>La col\u00b7lecci\u00f3 de Mireia Play\u00e0 no \u00e9s en cap cas l\u2019experiment d\u2019una jove que comen\u00e7a. La visi\u00f3 de negoci \u00e9s present en tot el projecte. Tanmateix, pel que fa a la botiga online, la Mireia tenia dues preocupacions: el disseny de la p\u00e0gina i el m\u00e0rqueting online. La jove emprenedora volia poder dissenyar la seva botiga i no quedar lligada a estructures tancades. La flexibilitat de la plataforma de Logicommerce li va permetre ser creativa tamb\u00e9 en l\u2019aparen\u00e7a desenfadada i molt personal del seu eCommerce. D\u2019altra banda, necessitava alg\u00fa que la gui\u00e9s en accions i procediments de m\u00e0rqueting online. Reconeix, sense complexos, que en aquest aspecte estava perduda: no volia \u201ccremar ni temps ni diners\u201d. Les pors es van esvair del tot: \u201ca Trilogi ens han ajudat a focalitzar i ens han conven\u00e7ut. Tant, que no nom\u00e9s estem encantats amb el backoffice de LogiCommerce, que ens facilita molt\u00edssim la feina, sin\u00f3 que hem decidit que l\u2019equip del Departament de M\u00e0rqueting de Trilogi s\u2019ocupi de tota la gesti\u00f3 del m\u00e0rqueting online\u201d, que en aquest cas dur\u00e0 a terme Francis Garcia.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5068\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Francis-bona-Copy-3-e1463498971624.jpg\" alt=\"Francis bona - Copy (3)\" width=\"700\" height=\"366\" \/><\/p>\n<h2><strong>Sabates veganes<\/strong><\/h2>\n<p>Amb les idees molt clares, Mireia Play\u00e0 es presenta amb una col\u00b7lecci\u00f3 de sabates que no nom\u00e9s \u00e9s coherent amb el seu estil de vida, sin\u00f3 que tamb\u00e9 \u201crespon a les necessitats d\u2019un mercat que s\u2019est\u00e0 expandint tant en oferta com en demanda\u201d, afirma conven\u00e7uda.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4986\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mireiapl-1.jpg\" alt=\"Mireia Play\u00e0\" width=\"750\" height=\"516\" \/><\/p>\n<p>Una marca vegana, puntualitza, no utilitza cap mena de component o material d\u2019origen animal. A la col\u00b7lecci\u00f3 de Play\u00e0 els materials han de complir unes premisses lligades a la coher\u00e8ncia del seu estil de vida: jove, divertit i saludable. Transpirabilitat, varietat est\u00e8tica o qualitat s\u00f3n conceptes que s\u2019associen directament a una marca que digitalment tamb\u00e9 neix a les oficines de Trilogi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inf\u00e0ncia de Mireia Play\u00e0 va estar envoltada de talons impossibles, formes, teixits i pells. Mentre el seu pare recorria Europa representant algunes de les millors marques de cal\u00e7at nacional, ella somiava unes sabates verdes que mai no va poder portar. Es va despertar, es va formar, es va recolzar en l\u2019empresa familiar i va [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12664,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[977,937,949,1409,1411],"class_list":["post-18816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-botiga-online","tag-ecommerce","tag-marqueting-online","tag-mireiaplaya","tag-sabates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mireia Play\u00e0, nova botiga online de sabates | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La inf\u00e0ncia de Mireia Play\u00e0 va estar envoltada de talons impossibles, formes, teixits i pells. 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