{"id":18815,"date":"2016-05-04T00:00:00","date_gmt":"2016-05-03T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/necessito-un-community-manager-per-a-la-meva-botiga-online\/"},"modified":"2016-05-04T00:00:00","modified_gmt":"2016-05-03T22:00:00","slug":"necessito-un-community-manager-per-a-la-meva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/necessito-un-community-manager-per-a-la-meva-botiga-online\/","title":{"rendered":"Necessito un Community Manager per a la meva botiga online?"},"content":{"rendered":"<p style=\"text-align: left;\">Si tens una botiga online i vols potenciar la teva marca a trav\u00e9s de les xarxes socials, \u00e9s indispensable que comencis a plantejar-te la pregunta seg\u00fcent: necessito un Community Manager per al meu eCommerce?<\/p>\n<p style=\"text-align: left;\">Estalvi de temps, coneixements sobre xarxes socials i la seva gesti\u00f3 poden ser els grans avantatges per a qualsevol propietari d\u2019un eCommerce que vol apostar per la comunicaci\u00f3 social de la seva marca de manera professional<strong>. <a href=\"https:\/\/trilogi.com\/blog\/ca\/el-poder-del-feedback-social-i-els-beneficis-per-a-la-teva-botiga-online\/\">Establir estrat\u00e8gies per aconseguir feedback dels nostres seguidors<\/a><\/strong> seria un dels objectius fonamentals per apostar per un Community Manager per al teu eCommerce.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"alignnone wp-image-5747\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/^1CB7CE3943B42030B520E884DB95942C78F31F755AA54D01E3^pimgpsh_fullsize_distr-e1469712193756.jpg\" alt=\"Trilogi - m\u00e0rqueting online\" width=\"750\" height=\"544\" \/><\/p>\n<h2><strong>En primer lloc, sabem qu\u00e8 fa un Community Manager?<\/strong><\/h2>\n<p style=\"text-align: left;\">No \u00e9s nom\u00e9s aquella persona tristament coneguda per passar-se tot el dia a Facebook; tamb\u00e9 \u00e9s la persona experta en la gesti\u00f3, creaci\u00f3 i administraci\u00f3 de comunitats socials d\u2019una marca o d\u2019un producte a la xarxa.<\/p>\n<p style=\"text-align: left;\">El nexe d\u2019uni\u00f3 entre l\u2019empresa i els clients, una opini\u00f3 propera a la visi\u00f3 de l\u2019usuari que pugui entendre i gestionar les cr\u00edtiques sobre els productes o procediments de la botiga online. \u00c9s important entendre aquesta doble funci\u00f3 de qualsevol Community Manager: imatge de l\u2019empresa a totes les xarxes socials i visi\u00f3 del client dins del mateix eCommerce.<\/p>\n<p style=\"text-align: left;\">Tot aix\u00f2 ens porta a preguntar-nos quines qualitats hauria de tenir qualsevol Community Manager:<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Coneixement de la marca<\/strong>: ha de saber en quin sector es mou l\u2019eCommerce, qu\u00e8 es ven, quines en s\u00f3n les principals caracter\u00edstiques i com pot facilitar la vida de les persones. Recorda que \u00e9s la persona que ha de gestionar tota la informaci\u00f3 de la teva marca a les xarxes socials; per aix\u00f2 \u00e9s indispensable que s\u00e0piga tot el que est\u00e0 relacionat amb l\u2019empresa i la marca que representa.<\/li>\n<li style=\"text-align: left;\"><strong>An\u00e0lisi<\/strong>: saber quines s\u00f3n les xarxes socials ideals per a la botiga online, con\u00e8ixer quin \u00e9s el <em>target <\/em>al qual s\u2019han d\u2019adre\u00e7ar les publicacions o con\u00e8ixer els clients ideals ajudar\u00e0 a fidelitzar la marca i a promoure les visites i, fins i tot, les conversions a la botiga online.<\/li>\n<li style=\"text-align: left;\"><strong>Capacitat de comunicar i escriure<\/strong>: les faltes d\u2019ortografia no estan permeses per a cap Community Manager. El seu domini de la gram\u00e0tica i l\u2019ortografia ha de ser perfecte i impecable. A m\u00e9s, intentar\u00e0 ser sempre una veu objectiva i neutral de l\u2019opini\u00f3 de la botiga online. Se li pressuposa un perfil comunicatiu, que s\u00e0piga arribar als usuaris i que les seves respostes intentin resoldre al m\u00e0xim els dubtes que puguin sorgir a Twitter, Facebook, Instagram, etc.<\/li>\n<li style=\"text-align: left;\"><strong>Sentit com\u00fa<\/strong>: \u00e9s la imatge de la marca i la persona que es posa en contacte amb els seus seguidors a totes les xarxes socials. \u00c9s evident que la manca de sentit com\u00fa en una figura tan rellevant podria arribar a ser molt perjudicial. Gestionar la comunicaci\u00f3 entre la marca i els usuaris \u00e9s una tasca on la humilitat i el respecte han de prevaler en cada publicaci\u00f3 i resposta.<\/li>\n<li style=\"text-align: left;\"><strong>Coneixements sobre xarxes socials<\/strong>: com que \u00e9s un perfil expert, se li exigeix una formaci\u00f3 cont\u00ednua en les noves actualitzacions de les xarxes socials. Estar al dia \u00e9s fonamental per a aquest tipus de perfil professional.<\/li>\n<\/ul>\n<h2><strong>Quins s\u00f3n els objectius de tot Community Manager?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5753\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/^B68D78FFEEA965F795BFE4FCF1BB4902E14305B72D764132E6^pimgpsh_fullsize_distr-1-300x267.jpg\" alt=\"^B68D78FFEEA965F795BFE4FCF1BB4902E14305B72D764132E6^pimgpsh_fullsize_distr\" width=\"750\" height=\"667\" \/><\/p>\n<p style=\"text-align: left;\">El Community Manager \u00e9s la persona que duu a terme l\u2019estrat\u00e8gia Social Media de l\u2019eCommerce a les diferents xarxes socials; \u00e9s, per tant, la persona encarregada de gestionar-les. Un cop repetit aquest mantra una vegada m\u00e9s, cal con\u00e8ixer quins s\u00f3n els principals objectius que ha d\u2019establir tot Community Manager:<\/p>\n<ul>\n<li style=\"text-align: left;\">Juntament amb els objectius de l\u2019empresa\/marca, <strong>elaborar un pla estrat\u00e8gic a les xarxes socials <\/strong>on s\u2019estableixin objectius mesurables i tangibles (nombre de seguidors, \u201cm\u2019agrada\u201d, RT, nombre de visites procedents de les xarxes socials, etc.)<\/li>\n<li style=\"text-align: left;\"><strong>Analitzar les dades obtingudes<\/strong> de les eines de mesura i fer canvis en l\u2019estrat\u00e8gia si s\u00f3n realment necessaris.<\/li>\n<li style=\"text-align: left;\"><strong>Interactuar, escoltar i solucionar problemes<\/strong> s\u00f3n les 3 claus principals que tot Community Manager ha de saber dur a terme.<\/li>\n<li style=\"text-align: left;\"><strong>Utilitzar en benefici de l\u2019empresa tota la informaci\u00f3<\/strong>, pr\u00e8viament gestionada i organitzada, que rebi dels usuaris o seguidors de la marca.<\/li>\n<\/ul>\n<h2><strong>El que un Community Manager NO ha de fer<\/strong><\/h2>\n<p style=\"text-align: left;\">Es coneixen com a <em>Epic Fails<\/em> algunes de les accions, respostes, comentaris o publicacions que van arribar a fer els Community Managers de grans empreses. Van provocar moltes rialles entre els seguidors, per\u00f2 segur que no van fer cap gr\u00e0cia als propietaris d\u2019aquestes marques ni cap b\u00e9 a la seva imatge corporativa.<\/p>\n<p style=\"text-align: justify;\"><em><img decoding=\"async\" class=\"aligncenter size-full wp-image-15208\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-scaled.jpg\" alt=\"community manager botiga online\" width=\"2560\" height=\"1675\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-300x196.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-1100x720.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-768x503.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-1536x1005.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-2048x1340.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-1920x1256.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-community-manager-tienda-online-1170x766.jpg 1170w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/em><\/p>\n<p>Hem de parar especial atenci\u00f3 al fet seg\u00fcent: el veritable benefici que aportar\u00e0 a l\u2019eCommerce incorporar aquest tipus de perfil comunicatiu \u00e9s l\u2019apropament entre la marca i l\u2019usuari. Un feedback constant que es convertir\u00e0 en un exercici molt benefici\u00f3s per a l\u2019empresa.<\/p>\n<p style=\"text-align: left;\">A <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi <\/a>coneixem la import\u00e0ncia de dur a terme una bona estrat\u00e8gia Social Media per a qualsevol tipus d\u2019eCommerce; per aix\u00f2 et recomanem que incorporis aquest tipus de perfil professional o un servei de gesti\u00f3 Social Media en l\u2019estrat\u00e8gia del teu eCommerce.<\/p>\n<p style=\"text-align: left;\">Despr\u00e9s de tot el que hem comentat, encara no t\u2019atreveixes a tenir un Community Manager per a la teva botiga online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tens una botiga online i vols potenciar la teva marca a trav\u00e9s de les xarxes socials, \u00e9s indispensable que comencis a plantejar-te la pregunta seg\u00fcent: necessito un Community Manager per al meu eCommerce? Estalvi de temps, coneixements sobre xarxes socials i la seva gesti\u00f3 poden ser els grans avantatges per a qualsevol propietari d\u2019un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12665,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1415,949,1211,945,955],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-community-manager","tag-marqueting-online","tag-sem","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Necessito un Community Manager per a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si tens una botiga online i vols potenciar la teva marca a trav\u00e9s de les xarxes socials, \u00e9s indispensable que comencis a plantejar-te la pregunta seg\u00fcent:\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/necessito-un-community-manager-per-a-la-meva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Necessito un Community Manager per a la meva botiga online? 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