{"id":18813,"date":"2016-05-09T00:00:00","date_gmt":"2016-05-08T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-es-lemail-marqueting-i-com-implementar-lo-a-la-meva-web\/"},"modified":"2016-05-09T00:00:00","modified_gmt":"2016-05-08T22:00:00","slug":"que-es-lemail-marqueting-i-com-implementar-lo-a-la-meva-web","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-es-lemail-marqueting-i-com-implementar-lo-a-la-meva-web\/","title":{"rendered":"Qu\u00e8 \u00e9s l\u2019email m\u00e0rqueting i com implementar-lo a la meva web?"},"content":{"rendered":"<p>Fa anys que sentim que l\u2019email m\u00e0rqueting \u00e9s mort, per\u00f2 la veritat \u00e9s que no para de cr\u00e9ixer. Les empreses continuen utilitzant aquest m\u00e8tode de comunicaci\u00f3 directa amb l\u2019usuari any rere any i la tend\u00e8ncia continua a l\u2019al\u00e7a.<\/p>\n<p>Abans de continuar amb aquest tutorial veurem la <strong>difer\u00e8ncia entre Newsletter i Mailing<\/strong>.<\/p>\n<ul>\n<li><strong>El Mailing<\/strong> \u00e9s una pr\u00e0ctica que consisteix a fer publicitat de manera massiva. Les empreses solen comprar bases de dades alienes per promocionar-se. Aquesta t\u00e8cnica no sol tenir un bon feedback i est\u00e0 mal vista, ja que els usuaris no s\u2019han inscrit directament a la nostra base de dades.<\/li>\n<li><strong>La Newsletter<\/strong> \u00e9s una forma de comunicaci\u00f3 directa i peri\u00f2dica amb el subscriptor. Pr\u00e8viament, l\u2019usuari a qui s\u2019envia el correu s\u2019ha subscrit a la web de l\u2019empresa. Solen ser correus informatius sobre serveis o productes, per\u00f2 tamb\u00e9 sobre posts del blog.<\/li>\n<li>Quan parlem d\u2019<strong>Email M\u00e0rqueting<\/strong> fem refer\u00e8ncia a aquests dos conceptes.<\/li>\n<\/ul>\n<p>Des de <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi<\/a> recomanem utilitzar el m\u00e8tode de Newsletter, ja que \u00e9s el m\u00e9s efectiu, rendible i \u201cnet\u201d.<\/p>\n<h2><strong>Per qu\u00e8 implementar una estrat\u00e8gia de Newsletter?<\/strong><\/h2>\n<p>Al llarg dels anys s\u2019ha <strong>demostrat l\u2019efic\u00e0cia<\/strong> d\u2019implementar una estrat\u00e8gia de Newsletter a l\u2019empresa. Les grans empreses, conscients d\u2019aix\u00f2, continuen treballant aquest canal de manera ass\u00eddua.<\/p>\n<p>Tot seguit veurem uns quants punts a favor del format Newsletter:<\/p>\n<ol>\n<li><strong>No \u00e9s intrusiu<\/strong><\/li>\n<\/ol>\n<p>Els usuaris que el reben van deixar volunt\u00e0riament el seu correu al teu eCommerce, cosa que indica que <strong>els interessen les nostres comunicacions, <\/strong>ja sigui per assabentar-se de les \u00faltimes publicacions del blog o de les nostres novetats.<\/p>\n<ol start=\"2\">\n<li><strong>\u00c9s segmentable<\/strong><\/li>\n<\/ol>\n<p>Quan enviem una newsletter podem (i, en la majoria dels casos, hem de) <strong>segmentar el nostre target<\/strong>. Podem enviar un correu segmentat: nom\u00e9s als qui ens han comprat; a usuaris que s\u2019han registrat i encara no ens han comprat; una comunicaci\u00f3 a les dones o als homes\u2026 Les possibilitats s\u00f3n molt variades.<\/p>\n<ol start=\"3\">\n<li><strong>Genera visites<\/strong><\/li>\n<\/ol>\n<p>Els usuaris que obrin el correu i facin clic als enlla\u00e7os <strong>generaran visites<\/strong> al nostre eCommerce. Visites que es poden traduir en vendes.<\/p>\n<ol start=\"4\">\n<li><strong>\u00c9s barat<\/strong><\/li>\n<\/ol>\n<p>Una campanya de newsletter \u00e9s <strong>molt econ\u00f2mica<\/strong> comparada amb altres accions de m\u00e0rqueting. A m\u00e9s, podrem calcular-ne el ROI a partir de les m\u00e8triques.<\/p>\n<ol start=\"5\">\n<li><strong>\u00c9s vers\u00e0til<\/strong><\/li>\n<\/ol>\n<p>En una Newsletter podem parlar de novetats del nostre eCommerce, enviar els nous articles del blog, comentar a quins esdeveniments assistirem o fins i tot enviar un correu segmentat a usuaris que no han comprat amb un descompte addicional per incitar-los a la compra.<\/p>\n<ol start=\"6\">\n<li><strong>\u00c9s mesurable<\/strong><\/li>\n<\/ol>\n<p>En l\u2019email m\u00e0rqueting podem saber quanta gent ha obert el nostre correu, quants han fet clic als enlla\u00e7os, quanta gent s\u2019ha donat de baixa, etc. D\u2019aquesta manera sempre <strong>podem calcular el ROI <\/strong>de la nostra inversi\u00f3 en aquest canal.<\/p>\n<h2><strong>Com fer una campanya de Newsletter i qu\u00e8 cal tenir en compte?<\/strong><\/h2>\n<ul>\n<li><strong>Objectius<\/strong><\/li>\n<\/ul>\n<p>El primer que hem de saber \u00e9s per a qu\u00e8 volem crear una Newsletter. Hi ha diverses raons:<\/p>\n<ul>\n<li>Augmentar les vendes<\/li>\n<li>Fidelitzar l\u2019usuari<\/li>\n<li>Mantenir l\u2019usuari informat<\/li>\n<li>Fer branding<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<ul>\n<li><strong>Missatge<\/strong><\/li>\n<\/ul>\n<p>Un cop tenim clars els objectius, toca omplir la Newsletter amb material adequat a aquests objectius:<\/p>\n<ul>\n<li>Not\u00edcies: not\u00edcies diverses sobre la nostra empresa, posts del blog\u2026<\/li>\n<li>Productes: productes nous o destacats, productes estrella\u2026<\/li>\n<li>Ofertes: descomptes en productes, esdeveniments com el Black Friday, el Cyber Monday\u2026<\/li>\n<\/ul>\n<ul>\n<li><strong>Titular<\/strong><\/li>\n<\/ul>\n<p>Un bon titular augmenta en un gran percentatge la taxa d\u2019obertura de la nostra Newsletter. Per aconseguir-ho ha de complir una s\u00e8rie de punts:<\/p>\n<ul>\n<li>No ha d\u2019incloure paraules com gratis o oferta, ja que aquestes paraules fan que els nostres correus vagin directament a la carpeta de SPAM.<\/li>\n<li>Ha de ser al m\u00e9s curt possible.<\/li>\n<li>Podem incloure el nom de l\u2019usuari al t\u00edtol.<\/li>\n<li>Ha de resumir el que trobarem al correu.<\/li>\n<\/ul>\n<ul>\n<li><strong>Recomanacions generals<\/strong><\/li>\n<\/ul>\n<p>Ara veurem unes quantes bones pr\u00e0ctiques a tenir en compte en els nostres correus:<\/p>\n<ul>\n<li>Inclou crides a l\u2019acci\u00f3 en tots els teus correus (Registra\u2019t aqu\u00ed, Descarrega-ho aqu\u00ed, Compra ara\u2026).<\/li>\n<li>Estructura el correu com s\u2019estructura un article (t\u00edtols, subt\u00edtols, negretes\u2026)<\/li>\n<li>Utilitza material visual (fotografies, imatges i v\u00eddeos)<\/li>\n<li>Utilitza els colors corporatius de l\u2019empresa i sempre la mateixa font i mida.<\/li>\n<li>No cal que el correu sigui gaire innovador; hi ha formats cl\u00e0ssics que funcionen molt b\u00e9.<\/li>\n<li>Revisa l\u2019ortografia.<\/li>\n<li>Inclou sempre el teu logotip.<\/li>\n<li>Inclou tamb\u00e9 botons socials per poder compartir el material del correu i perqu\u00e8 et puguin seguir a les diferents xarxes socials.<\/li>\n<li>Aporta valor.<\/li>\n<li>Si tenim un eCommerce en diversos idiomes, hem de segmentar per idiomes, per\u00f2 tamb\u00e9 hem de tenir en compte les efem\u00e8rides. A Espanya pot ser el Dia del Pare, per\u00f2 a Fran\u00e7a o a Anglaterra les efem\u00e8rides s\u00f3n diferents. (Pots consultar-ne algunes en aquest post sobre <a href=\"https:\/\/trilogi.com\/blog\/ca\/el-teu-calendari-ecommerce-per-al-2016\/\">esdeveniments i efem\u00e8rides 2016<\/a>).<\/li>\n<li>No hem d\u2019oblidar l\u2019opci\u00f3 de donar-se de baixa al peu del correu.<\/li>\n<\/ul>\n<p>Si decideixes fer una campanya de Newsletter, a Trilogi et podem ajudar.<\/p>\n<p>Tenim integrades les solucions d\u2019<a href=\"https:\/\/www.splio.com\/es\/\">Splio<\/a> i de <a href=\"http:\/\/mailchimp.com\/\">Mailchimp<\/a> a Logicommerce, que et permetran crear campanyes segmentades i enviar SMS des de la mateixa plataforma.<\/p>\n<p>I tu, qu\u00e8 en penses de l\u2019evoluci\u00f3 de l\u2019email m\u00e0rqueting?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa anys que sentim que l\u2019email m\u00e0rqueting \u00e9s mort, per\u00f2 la veritat \u00e9s que no para de cr\u00e9ixer. Les empreses continuen utilitzant aquest m\u00e8tode de comunicaci\u00f3 directa amb l\u2019usuari any rere any i la tend\u00e8ncia continua a l\u2019al\u00e7a. Abans de continuar amb aquest tutorial veurem la difer\u00e8ncia entre Newsletter i Mailing. El Mailing \u00e9s una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12670,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1421,1423],"class_list":["post-18813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-email-marketing","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s l\u2019email m\u00e0rqueting i com implementar-lo a la meva web? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Fa anys que sentim que l\u2019email m\u00e0rqueting \u00e9s mort, per\u00f2 la veritat \u00e9s que no para de cr\u00e9ixer. 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