{"id":18807,"date":"2016-06-08T00:00:00","date_gmt":"2016-06-07T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/comercialitzes-productes-infantils-passat-a-lonline\/"},"modified":"2016-06-08T00:00:00","modified_gmt":"2016-06-07T22:00:00","slug":"comercialitzes-productes-infantils-passat-a-lonline","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/comercialitzes-productes-infantils-passat-a-lonline\/","title":{"rendered":"Comercialitzes productes infantils? Passa\u2019t a l\u2019online!"},"content":{"rendered":"<p>Per vendre productes infantils online hem de pensar en tres aspectes b\u00e0sics: disseny, p\u00fablic objectiu i estrat\u00e8gia de venda. Hem de tenir en compte no nom\u00e9s el disseny sin\u00f3 tot el web, que ha d\u2019estar plantejat perqu\u00e8 encaixi amb el tipus de producte que oferim. Haurem d\u2019estudiar com connectar amb el nostre p\u00fablic objectiu. I, \u00e9s clar, treballar tota l\u2019estrat\u00e8gia de desenvolupament de la botiga perqu\u00e8 tingui una bona conversi\u00f3, cosa que a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">TRILOGI (TLG)<\/a> cuidem.<\/p>\n<p>En una botiga online de productes infantils \u00e9s imprescindible que intentem reproduir el mateix que a les botigues que trobem al carrer. A les botigues f\u00edsiques identifiquem de manera visual que s\u2019hi venen productes infantils a partir de la decoraci\u00f3 del local o dels colors de les parets; doncs hem d\u2019aconseguir el mateix resultat al nostre eCommerce.<\/p>\n<h2><strong>Com ha de ser el disseny d\u2019una botiga de productes infantils?<\/strong><\/h2>\n<p>Pel que fa al disseny, una botiga online de productes infantils ha de complir tres requisits b\u00e0sics:<\/p>\n<ul>\n<li>el disseny ha de ser cridaner, colorit i atrevit.<\/li>\n<li>les imatges i els colors de la botiga han de concordar amb els dels productes.<\/li>\n<li>ha de ser atractiva per als nens, encara que siguin els adults els que facin les compres<\/li>\n<\/ul>\n<h2><strong>Com atraure els compradors de productes infantils?<\/strong><\/h2>\n<p>\u00c9s molt probable que la major part dels productes de la nostra botiga online siguin infantils, per\u00f2 aix\u00f2 no ens ha d\u2019impedir atraure l\u2019atenci\u00f3 dels pares, que seran els que faran la compra. Per arribar al nostre p\u00fablic objectiu hem de saber on buscar-lo.<\/p>\n<p>\u00c9s molt probable que els pares siguin joves<a href=\"https:\/\/trilogi.com\/blog\/ca\/millennials-la-generacio-dinternet\/\"><em> mil\u00b7lennials<\/em><\/a>. Aix\u00f2 ens obre una infinitat d\u2019avantatges:<\/p>\n<ul>\n<li>estan completament familiaritzats amb les noves tecnologies<\/li>\n<li>compren per Internet<\/li>\n<li>compren de manera impulsiva si el producte els conven\u00e7<\/li>\n<li>s\u00f3n usuaris de les xarxes socials<\/li>\n<\/ul>\n<p>Per aquest motiu, les accions que s\u2019han de dur a terme a les xarxes socials:<\/p>\n<ul>\n<li>tindran una pres\u00e8ncia molt rellevant<\/li>\n<li>buscaran convertir els pares i mares en seguidors de les xarxes de la botiga<\/li>\n<li>tindran en compte les xarxes on la imatge t\u00e9 un paper destacat: <a href=\"https:\/\/trilogi.com\/blog\/ca\/vendre-a-traves-dinstagram-nova-tendencia-en-els-ecommerce-de-moda\/\">Instagram<\/a>, Pinterest, Facebook<\/li>\n<li>tindran com a objectiu final obtenir el m\u00e0xim de dades dels usuaris per poder fer campanyes d\u2019email m\u00e0rqueting personalitzades<\/li>\n<\/ul>\n<h2><strong>Qu\u00e8 cal fer perqu\u00e8 el producte sigui m\u00e9s accessible?<\/strong><\/h2>\n<p>Quan els usuaris busquen un producte infantil saben molt b\u00e9 qui en ser\u00e0 el receptor, per exemple: \u00abel meu fill Daniel, de 4 anys, que vol un patinet com el del seu cos\u00ed Sergio, de 12 anys\u00bb. Per\u00f2 no totes les joguines s\u00f3n aptes per a totes les edats, ni tampoc la roba infantil es fabrica en totes les talles.<\/p>\n<p>Si volem comprar una joguina online hem de tenir la seguretat que estem comprant un producte que no posar\u00e0 en risc cap nen o nena i, per tant, hem de tenir els productes molt ben organitzats i identificats i mostrar a partir de quina edat s\u2019hi pot jugar. Una manera molt clara i f\u00e0cil de fer-ho \u00e9s poder <strong>filtrar per categories<\/strong> o utilitzar filtres d\u2019edat per fer la selecci\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15204\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-scaled.jpg\" alt=\"ecommerce productes infantils\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1536x1024.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-2048x1365.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1920x1280.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1170x780.jpg 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-263x175.jpg 263w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Un altre aspecte que hem de tenir en compte \u00e9s la <strong>guia de talles<\/strong>. L\u2019hem de treballar amb la m\u00e0xima claredat i el m\u00e0xim d\u2019especificacions possibles. Si cal, s\u2019hauria de plantejar una guia de talles per a cada marca de roba que venem. Una mala informaci\u00f3 del producte ens pot provocar una devoluci\u00f3, i hem de posar tots els mitjans a l\u2019abast de l\u2019usuari per evitar arribar a aquest punt.<\/p>\n<p>I, finalment, un element imprescindible per a la nostra botiga online de productes infantils \u00e9s el <strong>cercador intern<\/strong>. L\u2019hem de poder identificar amb molta claredat, ja que moltes vegades els productes infantils es poden ubicar en diferents categories: per edat, per marca, per talla, etc. Aquest element ens permetr\u00e0 trobar r\u00e0pidament el producte que volem comprar dins de la botiga.<\/p>\n<p>Tota aquesta feina, ben feta, donar\u00e0 resultats sorprenents, ja que les compres de productes infantils s\u00f3n molt recurrents. No descobrim res: els nens creixen i necessiten roba, sabates, accessoris&#8230; No esperis m\u00e9s: si tens producte infantil i encara no has fet el pas a l\u2019online, atreveix-t\u2019hi i veur\u00e0s com obtens resultats que ni t\u2019imagines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per vendre productes infantils online hem de pensar en tres aspectes b\u00e0sics: disseny, p\u00fablic objectiu i estrat\u00e8gia de venda. Hem de tenir en compte no nom\u00e9s el disseny sin\u00f3 tot el web, que ha d\u2019estar plantejat perqu\u00e8 encaixi amb el tipus de producte que oferim. Haurem d\u2019estudiar com connectar amb el nostre p\u00fablic objectiu. I, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12672,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[937,1425,1427,1429],"class_list":["post-18807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-ecommerce","tag-infantil","tag-nens","tag-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercialitzes productes infantils? Passa\u2019t a l\u2019online! | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Per vendre productes infantils online hem de pensar en tres aspectes b\u00e0sics: disseny, p\u00fablic objectiu i estrat\u00e8gia de venda. 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