{"id":18805,"date":"2016-06-14T00:00:00","date_gmt":"2016-06-13T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/social-media-marketing-per-a-la-resta-del-2016\/"},"modified":"2016-06-14T00:00:00","modified_gmt":"2016-06-13T22:00:00","slug":"social-media-marketing-per-a-la-resta-del-2016","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/social-media-marketing-per-a-la-resta-del-2016\/","title":{"rendered":"Social Media Marketing per a la resta del 2016"},"content":{"rendered":"

Cada vegada s\u00f3n m\u00e9s les marques comercials i els petits i mitjans eCommerce que continuen apostant per mostrar-se al seu p\u00fablic tamb\u00e9 a les xarxes socials. Facebook, Instagram, Twitter o Pinterest s\u2019han convertit en importants canals de venda i de captaci\u00f3 de possibles clients durant els \u00faltims anys.<\/p>\n

Una bona estrat\u00e8gia de Social Media Marketing enfocada a mostrar contingut original, innovador i que aporti informaci\u00f3 a l\u2019usuari ser\u00e0 fonamental aquest 2016. Encara que no tinguis un Community Manager per a l\u2019estrat\u00e8gia de Social Media de la teva botiga online,<\/a> has de con\u00e8ixer les novetats del m\u00f3n del Social Media.<\/p>\n

V\u00eddeo online: l\u2019alternativa a tenir en compte<\/strong><\/h2>\n

No \u00e9s nou: les fotografies i els v\u00eddeos s\u00f3n els continguts que m\u00e9s es comparteixen a les xarxes socials i els que generen m\u00e9s engagement<\/em> entre els usuaris. El contingut audiovisual \u00e9s el que m\u00e9s crida l\u2019atenci\u00f3, i les marques ho saben.<\/p>\n

Ser\u00e0 fonamental, en el que queda d\u2019any i de cara al 2017, establir una bona estrat\u00e8gia de comunicaci\u00f3 audiovisual a trav\u00e9s de les diferents eines de Social Media.<\/strong> Instagram, Facebook i, en menor mesura, YouTube s\u2019establiran com a factors clau de captaci\u00f3 de clients a trav\u00e9s de campanyes directes, gr\u00e0cies a les seves noves actualitzacions en v\u00eddeo, com la funci\u00f3 de \u201creproducci\u00f3 autom\u00e0tica de v\u00eddeo\u201d.<\/p>\n

En publicacions anteriors vam parlar de la import\u00e0ncia de noves eines de Social Media basades en el v\u00eddeo com a principal protagonista: Periscope o Snapchat<\/a>, i pel que hem pogut saber, la tend\u00e8ncia que el v\u00eddeo online es consolidi entre els usuaris \u00e9s cada vegada m\u00e9s evident.<\/p>\n

Publicitat a Social Media: cada vegada m\u00e9s important<\/strong><\/h2>\n

S\u2019ha demostrat que el retorn de la inversi\u00f3 (ROI) en una estrat\u00e8gia de Social Media Marketing ha anat augmentant any rere any, si comparem els costos amb els beneficis obtinguts. Aix\u00f2 s\u00ed, anunciar-se en mitjans socials com Facebook o Instagram ser\u00e0 m\u00e9s car, segons comenten els experts.<\/p>\n

Car per\u00f2 inevitable: cada vegada m\u00e9s marques i empreses apostaran per fotos patrocinades a Instagram, campanyes publicit\u00e0ries basades en objectius de Facebook o Promoted Pins de Pinterest. Tot plegat a causa de la davallada considerable de l\u2019abast org\u00e0nic de les publicacions, com \u00e9s el cas de Facebook, on la publicitat es tornar\u00e0 gaireb\u00e9 imprescindible per donar m\u00e9s visibilitat a les p\u00e0gines d\u2019empreses i a les seves publicacions.<\/p>\n

Social Mobile: l\u2019era del m\u00f2bil ha arribat per quedar-se<\/strong><\/h2>\n

Ja no nom\u00e9s perqu\u00e8 Google ens digui que hem d\u2019optimitzar els nostres llocs web i botigues online per a m\u00f2bils, sin\u00f3 perqu\u00e8 vivim en una \u00e8poca en qu\u00e8 el m\u00f2bil s\u2019ha tornat imprescindible a les nostres vides i tots ens hem convertit en consumidors ac\u00e8rrims d\u2019informaci\u00f3 a trav\u00e9s dels nostres m\u00f2bils.<\/p>\n

La majoria d\u2019usuaris actualitzen el seu estat a Facebook des del m\u00f2bil, i gaireb\u00e9 tots pugen les seves fotos o v\u00eddeos a Instagram amb el seu smartphone<\/em>. Davant d\u2019aquesta situaci\u00f3, no \u00e9s agosarat pensar que el tr\u00e0nsit mobile cap a les botigues online ha crescut de manera exponencial des de fa uns quants anys.<\/p>\n

Actualment s\u2019han fusionat dos escenaris molt importants: els dispositius m\u00f2bils i les xarxes socials. Les grans marques encara estan intentant establir un canal de comunicaci\u00f3 directe entre aquests dos conceptes i atraure clients potencials cap als seus eCommerce a trav\u00e9s d\u2019aquests canals. Per aix\u00f2 s\u2019ha tornat fonamental optimitzar les botigues online per als nous dispositius. Els dissenys responsive<\/em> adaptats a tota mena de dispositius ajuden molt a l\u2019experi\u00e8ncia de l\u2019usuari i a generar possibles vendes<\/p>\n

\u00a0Mobile commerce: cada vegada m\u00e9s a prop<\/strong><\/h2>\n

Facebook, Instagram o Pinterest ja han afegit l\u2019opci\u00f3 de \u201cComprar\u201d als anuncis i publicacions per promocionar l\u2019anomenada \u201ccompra instant\u00e0nia\u201d. Mostrar els productes, comparar preus o fer comentaris sobre els articles a les xarxes socials pot canviar la manera de presentar les botigues online i portar-les cada vegada m\u00e9s cap al terreny del Social Media.<\/p>\n

Encara per consolidar-se del tot, aquesta tend\u00e8ncia que ve donar\u00e0 molt de qu\u00e8 parlar durant els propers mesos.<\/p>\n

Atraure aquest tr\u00e0nsit de la immediatesa, de tenir tota la informaci\u00f3 que necessites a l\u2019abast de la m\u00e0, es tradueix en la necessitat d\u2019atraure infinitat de clients cap a la teva botiga online. Contingut de qualitat i informaci\u00f3 rellevant i atractiva per a l\u2019usuari compartits a trav\u00e9s de les xarxes socials poden arribar a ser un factor clau durant els propers mesos.<\/p>\n

A Trilogi <\/a>sabem la import\u00e0ncia de dur a terme una bona estrat\u00e8gia de Social Media Marketing per a tota mena d\u2019eCommerce i et podem ajudar a aconseguir m\u00e9s tr\u00e0nsit web des de les teves xarxes socials.<\/p>\n

Aposteu per les noves tend\u00e8ncies en Social Media Marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada vegada s\u00f3n m\u00e9s les marques comercials i els petits i mitjans eCommerce que continuen apostant per mostrar-se al seu p\u00fablic tamb\u00e9 a les xarxes socials. Facebook, Instagram, Twitter o Pinterest s\u2019han convertit en importants canals de venda i de captaci\u00f3 de possibles clients durant els \u00faltims anys. Una bona estrat\u00e8gia de Social Media Marketing […]<\/p>\n","protected":false},"author":2,"featured_media":12675,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,937,1039,1041,949,955,1045,951],"class_list":["post-18805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-ecommerce","tag-facebook","tag-instagram","tag-marqueting-online","tag-social-media","tag-twitter","tag-xarxes-socials"],"yoast_head":"\nSocial Media Marketing per a la resta del 2016 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Cada vegada s\u00f3n m\u00e9s les marques comercials i els petits i mitjans eCommerce que continuen apostant per mostrar-se al seu p\u00fablic tamb\u00e9 a les xarxes\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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