{"id":18801,"date":"2016-06-23T00:00:00","date_gmt":"2016-06-22T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/trilogi-desenvolupa-un-supermercat-online-a-la-xina\/"},"modified":"2016-06-23T00:00:00","modified_gmt":"2016-06-22T22:00:00","slug":"trilogi-desenvolupa-un-supermercat-online-a-la-xina","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/trilogi-desenvolupa-un-supermercat-online-a-la-xina\/","title":{"rendered":"Trilogi desenvolupa un supermercat online a la Xina"},"content":{"rendered":"<p>Trilogi (TLG) ha desenvolupat i implementat <a href=\"http:\/\/www.mydmart.com\/\">MYDMART<\/a>, un supermercat online ubicat a la Xina, propietat d\u2019una cadena de supermercats especialitzada en aliments d\u2019importaci\u00f3, amb botigues f\u00edsiques a Beijing i Tianjin.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5282\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-post-mydmart-1.jpg\" alt=\"supermercat-online- mydmart\" width=\"750\" height=\"520\" \/><\/p>\n<h2>MYDMART, un supermercat online amb productes d\u2019importaci\u00f3<\/h2>\n<p>El director general de MYDMART, David Du \u675c\u94c1\u6e90, un emprenedor d\u2019origen xin\u00e8s format a Europa, va concebre un projecte a partir d\u2019una premissa ben definida: facilitar l\u2019adquisici\u00f3 de productes internacionals als estrangers que viuen a la Xina. Du va ubicar les seves botigues f\u00edsiques en nuclis amb densitat de poblaci\u00f3 occidental interessada a consumir aquest tipus d\u2019aliments, com les universitats de Beijing i Tianjin, on els estudiants ja eren un p\u00fablic segur.<\/p>\n<p>Observant la tend\u00e8ncia del mercat i amb tots els contactes de prove\u00efdors treballats, David Du \u675c\u94c1\u6e90 va analitzar la possibilitat de vendre online tota la diversitat de productes, per arribar aix\u00ed a m\u00e9s clients potencials. Un assessorament amb l\u2019equip de desenvolupadors de <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG)<\/a> va ser clau per definir el projecte global. En el proc\u00e9s es van identificar els punts forts del negoci, com disposar de dos magatzems ubicats en dues localitats distants, que podien facilitar la distribuci\u00f3 de les comandes segons la proximitat del client final. Entre altres par\u00e0metres, en la consultoria tamb\u00e9 es van fixar les bases per treballar el disseny de la botiga, aix\u00ed com la definici\u00f3 de les grans l\u00ednies que havia de seguir la plataforma eCommerce per proporcionar una bona experi\u00e8ncia de compra al consumidor final.<\/p>\n<h2>Els supermercats online arriben a Europa<\/h2>\n<p>Per a Trilogi, l\u2019experi\u00e8ncia d\u2019obrir un supermercat online com MYDMART, amb m\u00e9s de 5.000 productes, ens permet afrontar nous reptes en el sector de l\u2019alimentaci\u00f3, en qu\u00e8 ja ten\u00edem experi\u00e8ncies pr\u00e8vies d\u2019omnicanalitat amb el supermercat de productes ecol\u00f2gics <a href=\"http:\/\/www.biospace.es\">BioSpace<\/a>.<\/p>\n<p>L\u2019alimentaci\u00f3 online es va implantant a Europa, tal com mostren les \u00faltimes not\u00edcies d\u2019Amazon, Mercadona o Lidl. Amazon Fresh es va estrenar oficialment a Anglaterra aquest juny i continua treballant el seu supermercat online a Espanya, encara en versi\u00f3 beta. Lidl tamb\u00e9 ha anunciat aquesta setmana la seva tercera obertura online, als Pa\u00efsos Baixos, despr\u00e9s d\u2019haver obert ja a Alemanya i B\u00e8lgica. I a Espanya la cadena de supermercats Mercadona tamb\u00e9 ha anunciat la intenci\u00f3 d\u2019obrir una nova botiga online el 2017, tal com recull <a href=\"http:\/\/ecommerce-news.es\/actualidad\/mercadona-lanzara-nueva-tienda-online-2017-43139.html\">aquest article<\/a> d\u2019Ecommerce-news.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5285\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/amazonfresh-1.jpg\" alt=\"amazonfresh\" width=\"750\" height=\"271\" \/><\/p>\n<p>Per\u00f2 no nom\u00e9s s\u00f3n les grans companyies les que obren el mercat digital de l\u2019alimentaci\u00f3: la nova generaci\u00f3 de consumidors obre noves perspectives a les marques, que hauran d\u2019explorar com guanyar-se la lleialtat d\u2019aquests clients que es mouen per altres canals i amb noves exig\u00e8ncies.<\/p>\n<h2>Nous consumidors, noves exig\u00e8ncies<\/h2>\n<p>Segons recull Ecommerce-news, a Espanya el tiquet mitj\u00e0 de la cistella digital \u00e9s de 70 euros, davant dels 30 euros a la botiga f\u00edsica. En alguns casos la difer\u00e8ncia pot arribar a ser cinc vegades m\u00e9s gran. Els consumidors es reparteixen de la manera seg\u00fcent: el 50% s\u00f3n joves d\u2019entre 20 i 35 anys, un altre 30% s\u00f3n persones d\u2019entre 36 i 55 anys i, finalment, els que superen els 55 anys representen el 17% dels consumidors online.<\/p>\n<p>Els avantatges que ofereixen els supermercats online semblen clars: comoditat, estalvi de temps, varietat en l\u2019oferta i preu. Els reptes: la usabilitat dels webs, la confian\u00e7a en la qualitat dels aliments frescos i la millora del servei al client. A m\u00e9s, els nous consumidors volen poder veure m\u00e9s informaci\u00f3 del producte, com els ingredients i fotos 360\u00ba, sense oblidar la recuperaci\u00f3 de carretons de compra recurrents.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5286\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/supermercado-2-1.jpg\" alt=\"Carret\u00f3 ple de fruita, verdura i aliments en un supermercat\" width=\"750\" height=\"413\" \/><\/p>\n<p>Cada projecte desenvolupat a Trilogi \u00e9s \u00fanic i especial. MYDMART ha suposat submergir-se en el sector de l\u2019alimentaci\u00f3 des d\u2019un punt de vista internacional i en un mercat tan ampli com el xin\u00e8s. Un repte per al nostre equip d\u2019R+D, que amb LogiCommerce ha donat resposta a les necessitats funcionals d\u2019un supermercat online.<\/p>\n<p>Drets d\u2019imatges:<a href=\"http:\/\/joveneseuropeos.blogspot.com.es\/2013\/11\/los-10-alimentos-mas-saludables-en-tu.html\"> joveneseuropeos<\/a>, <a href=\"http:\/\/www.andnowuknow.com\/\">andnowuknow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trilogi (TLG) ha desenvolupat i implementat MYDMART, un supermercat online ubicat a la Xina, propietat d\u2019una cadena de supermercats especialitzada en aliments d\u2019importaci\u00f3, amb botigues f\u00edsiques a Beijing i Tianjin. MYDMART, un supermercat online amb productes d\u2019importaci\u00f3 El director general de MYDMART, David Du \u675c\u94c1\u6e90, un emprenedor d\u2019origen xin\u00e8s format a Europa, va concebre un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12677,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[937,1433,1281,1037],"class_list":["post-18801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-ecommerce","tag-supermercat-online","tag-vendre-online-a-la-xina","tag-xina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trilogi desenvolupa un supermercat online a la Xina | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Trilogi (TLG) ha desenvolupat i implementat 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