{"id":18799,"date":"2016-07-05T00:00:00","date_gmt":"2016-07-04T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/incrementa-les-teves-vendes-amb-promocions-online-segures\/"},"modified":"2016-07-05T00:00:00","modified_gmt":"2016-07-04T22:00:00","slug":"incrementa-les-teves-vendes-amb-promocions-online-segures","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/incrementa-les-teves-vendes-amb-promocions-online-segures\/","title":{"rendered":"Incrementa les teves vendes amb promocions online segures"},"content":{"rendered":"<p>Una de les coses que m\u00e9s ens satisf\u00e0 a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG)<\/a> \u00e9s veure com els nostres clients posen en marxa accions comercials de gran volum i que tenen \u00e8xit. Indica que els responsables de les botigues online confien en la solidesa de resposta del nostre suport tecnol\u00f2gic i dominen f\u00e0cilment la nostra avan\u00e7ada plataforma d\u2019eCommerce, <a href=\"https:\/\/trilogi.com\/funcionalidades-ecommerce\">LogiCommerce 8.5<\/a>, i duen a terme promocions que provoquen pics elevats de tr\u00e0nsit.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5360\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/screenshot-www.davidchristianmadrid.com-2016-07-04-11-09-23-1.png\" alt=\"Promoci\u00f3n online &quot;Todo a 100&quot; de DavidChristianMadrid\" width=\"750\" height=\"334\" \/><\/p>\n<h2>Promocions online segures<\/h2>\n<p>El passat 22 de juny <a href=\"http:\/\/www.davidchristianmadrid.com\/\">DavidChristianMadrid<\/a> va llan\u00e7ar una promoci\u00f3 \u00abTot a 100\u00bb durant 24 hores que va multiplicar per 15 la venda mitjana de la botiga en un dia normal. L\u2019\u00e8xit de la campanya es resumeix en tres l\u00ednies:<\/p>\n<ul>\n<li>la feina dels responsables de la botiga, amb l\u2019eina de gesti\u00f3 de Trilogi (TLG), LogiCommerce 8.5,<\/li>\n<li>el comportament de la plataforma, que va garantir una resposta perfecta davant el gran augment de tr\u00e0nsit que es va generar,<\/li>\n<li>i la col\u00b7laboraci\u00f3 entre els responsables de la botiga i els t\u00e8cnics de Trilogi (TLG).<\/li>\n<\/ul>\n<p>Feina, planificaci\u00f3 i col\u00b7laboraci\u00f3 entre la botiga online i el prove\u00efdor de software s\u00f3n les claus de l\u2019\u00e8xit de campanyes que nom\u00e9s depenen de l\u2019ambici\u00f3 del projecte, ja que l\u2019eina de Trilogi (TLG) permet donar servei a projectes sense l\u00edmit de volum.<\/p>\n<p>Amb el \u00abTot a 100\u00bb de DavidChristianMadrid es va actuar seguint aquestes premisses. Pr\u00e8viament es van analitzar els punts cr\u00edtics de la campanya, es van treballar els preus i es van prendre mesures per evitar trobar-se amb una botiga lenta o amb errors. Es va decidir ampliar els servidors durant 48 hores, ja que es preveia que les usu\u00e0ries entrarien a la botiga abans que comenc\u00e9s la promoci\u00f3 per triar amb calma les peces que despr\u00e9s posarien al carret\u00f3. I, finalment, el servei 24 hores de Trilogi (TLG) va estar atent durant tota la promoci\u00f3 per intervenir i donar suport en cas que es present\u00e9s algun imprevist.<\/p>\n<p>La resposta tecnol\u00f2gica de la plataforma va tenir el comportament esperat: l\u2019experi\u00e8ncia de navegaci\u00f3 dels clients no va patir cap canvi respecte als dies sense promocions i la velocitat de c\u00e0rrega de la p\u00e0gina va ser la mateixa que els dies normals, tal com s\u2019havia previst.<\/p>\n<h2>El \u00abTot a 100\u00bb, un cl\u00e0ssic<\/h2>\n<p>La promoci\u00f3 \u00abTot a 100\u00bb de DavidChristianMadrid \u00e9s un cl\u00e0ssic entre les promocions anuals de la botiga online. L\u2019experi\u00e8ncia dels seus promotors \u2014aquesta era la setena edici\u00f3\u2014 els va permetre planificar una bona estrat\u00e8gia de difusi\u00f3 de la campanya a trav\u00e9s de les xarxes socials, sobretot a Facebook, on tenen m\u00e9s de 33.000 seguidors.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5374\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/DavidChristianMadrid.jpg\" alt=\"Comentaris a Facebook sobre les promocions de DavidChristianMadrid\" width=\"450\" height=\"711\" \/><\/p>\n<p>Les clientes van tenir l\u2019oportunitat de comunicar-se amb els responsables de la botiga i tamb\u00e9 entre elles. Als comentaris a les xarxes explicaven la seva experi\u00e8ncia, una manera ben directa de detectar el grau de satisfacci\u00f3 dels usuaris. Aquesta atenci\u00f3 a les xarxes \u00e9s un altre punt que cal saber gestionar amb la professionalitat amb qu\u00e8 ho van fer els responsables de DavidChristianMadrid, ja que en alguna ocasi\u00f3 hi pot haver alguna clienta decebuda per no haver pogut adquirir un producte desitjat, per no arribar a temps i haver-se exhaurit l\u2019estoc.<\/p>\n<p>Finalment, l\u2019\u00e8xit de la promoci\u00f3 dep\u00e8n tamb\u00e9 del tancament de tot el proc\u00e9s; per tant, un bon servei de lliurament, la rapidesa a l\u2019hora de servir les comandes o la gesti\u00f3 de les devolucions o incid\u00e8ncies seran determinants perqu\u00e8 les clientes estiguin atentes a altres promocions, com les esperades rebaixes d\u2019estiu.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5362\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/screenshot-www.davidchristianmadrid.com-2016-07-04-11-34-55.png\" alt=\"Comencen noves promocions a la botiga online DavidChristianMadrid\" width=\"750\" height=\"496\" \/><\/p>\n<p>DavidChristianMadrid ja \u00e9s en plena campanya de rebaixes de juliol i prepara noves campanyes, com la majoria dels nostres clients, que amb el suport de <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\">Trilogi (TLG)<\/a> confien a dur a terme accions segures que aguantin els pics elevats de tr\u00e0nsit, planificats o no, gr\u00e0cies a l\u2019escalabilitat autom\u00e0tica del sistema cloud amb qu\u00e8 treballem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les coses que m\u00e9s ens satisf\u00e0 a Trilogi (TLG) \u00e9s veure com els nostres clients posen en marxa accions comercials de gran volum i que tenen \u00e8xit. Indica que els responsables de les botigues online confien en la solidesa de resposta del nostre suport tecnol\u00f2gic i dominen f\u00e0cilment la nostra avan\u00e7ada plataforma d\u2019eCommerce, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12679,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1147,1437,937,1439],"class_list":["post-18799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-augmentar-vendes-online","tag-davidchristianmadrid","tag-ecommerce","tag-rebaixes-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incrementa les teves vendes amb promocions online segures | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Una de les coses que m\u00e9s 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