{"id":18796,"date":"2016-07-26T00:00:00","date_gmt":"2016-07-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/no-toblidis-de-les-xarxes-socials-a-lestiu\/"},"modified":"2016-07-26T00:00:00","modified_gmt":"2016-07-25T22:00:00","slug":"no-toblidis-de-les-xarxes-socials-a-lestiu","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/no-toblidis-de-les-xarxes-socials-a-lestiu\/","title":{"rendered":"No t\u2019oblidis de les xarxes socials a l\u2019estiu"},"content":{"rendered":"<p>Ja ha arribat l\u2019estiu i amb ell la calor, la piscina, la platja i les vacances. Moments de descans en qu\u00e8 no ens hem d\u2019oblidar d\u2019aspectes importants del nostre eCommerce, com \u00e9s la gesti\u00f3 de les xarxes socials.<\/p>\n<p>Potser a molts us fa mandra o no creieu que sigui important continuar amb una bona estrat\u00e8gia de Social Media perqu\u00e8 tothom \u00e9s de vacances. Error! \u00c9s <strong>durant aquesta \u00e8poca calorosa de l\u2019any quan augmenta l\u2019\u00fas de les xarxes socials per part dels usuaris<\/strong>. Segons l\u2019estudi publicat per <a href=\"http:\/\/www.adglow.com\">Adglow<\/a>, durant els mesos d\u2019estiu augmenta un 10% el consum de dades m\u00f2bils, el nombre de publicacions i l\u2019\u00fas de dispositius m\u00f2bils.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5702 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Q2J0QxF-2-e1469460135889.jpg\" alt=\"Q2J0QxF\" width=\"750\" height=\"486\" \/><\/p>\n<h2>Facebook: la reina indiscutible de l\u2019estiu<\/h2>\n<p>Si fins fa poc el t\u00f2pic de l\u2019estiu era haver de suportar la <em>can\u00e7\u00f3 de l\u2019estiu <\/em>de torn, ara el que, en termes col\u00b7loquials, \u201cho peta\u201d \u00e9s l\u2019\u00fas de Facebook. \u00c9s la xarxa social m\u00e9s utilitzada durant l\u2019estiu, amb un clar avantatge respecte a Instagram, Twitter i, sobretot, respecte a LinkedIn.<\/p>\n<p>Aix\u00f2 passa per una l\u00f2gica aclaparadora: LinkedIn \u00e9s una xarxa social professional que durant el per\u00edode estival pateix un gran descens, mentre que Facebook i Instagram s\u00f3n xarxes socials on les fotografies s\u00f3n el contingut m\u00e9s publicat i compartit.<\/p>\n<p><strong>Una bona estrat\u00e8gia de Social Media per a una marca o eCommerce ha de tenir en compte quines s\u00f3n les xarxes socials m\u00e9s utilitzades pel seu p\u00fablic objectiu per intentar arribar-hi i continuar oferint-los informaci\u00f3 rellevant de la marca durant les vacances<\/strong>. Apostar per Facebook i Instagram, amb la fotografia com a contingut estrella, \u00e9s apostar pels millors mitjans per apropar-se al m\u00e0xim nombre d\u2019usuaris i clients potencials durant l\u2019estiu.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5701 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Redes-Sociales-en-Verano-1024x585-1-e1469460202183.jpg\" alt=\"Redes-Sociales-en-Verano-1024x585\" width=\"750\" height=\"428\" \/><\/p>\n<h2>Quin tipus de contingut publico a l\u2019estiu?<\/h2>\n<p>La clara guanyadora del tipus de contingut que es publica durant aquest per\u00edode \u00e9s la fotografia. Ho hem comentat en ocasions anteriors: una imatge val m\u00e9s que mil paraules i, durant aquesta \u00e8poca, una foto de la platja val molt m\u00e9s que 140 car\u00e0cters.<br \/>\nPer\u00f2 anem a la pregunta en q\u00fcesti\u00f3: qu\u00e8 publico a les xarxes socials durant l\u2019estiu?<\/p>\n<ul>\n<li><strong>Contingut fresc i divertit<\/strong>: un tipus de publicacions centrades en les activitats que es fan durant els mesos d\u2019estiu, per\u00f2 que continu\u00efn sent originals alhora que corporatives. Una barreja divertida que pot influir en els usuaris perqu\u00e8 visitin la botiga online.<\/li>\n<li><strong>Promocions exclusives i relacionades amb el per\u00edode estival<\/strong>: l\u2019estiu \u00e9s un bon moment per llan\u00e7ar a trav\u00e9s de les xarxes socials concursos i promocions atractives que convidin els usuaris a visitar l\u2019eCommerce i promoguin la imatge de la marca.<\/li>\n<li><strong>Aprofita l\u2019\u00e8poca de rebaixes<\/strong>: les rebaixes d\u2019estiu es converteixen en publicacions que s\u2019han de fer s\u00ed o s\u00ed a les diferents xarxes socials. Ser original, divertit i arribar al m\u00e0xim nombre d\u2019usuaris amb publicacions que cridin l\u2019atenci\u00f3 o amb anuncis de Facebook Ads pot ajudar a crear una imatge de marca s\u00f2lida.<\/li>\n<\/ul>\n<h2>Consells per gestionar les teves xarxes socials durant les vacances<\/h2>\n<p>Les marques poden aprofitar aquest moment de tranquil\u00b7litat dels usuaris per buscar m\u00e9s repercussi\u00f3 i augmentar la notorietat de la seva imatge.<\/p>\n<p>Hem de tenir molt present que <strong>l\u2019smartphone \u00e9s el principal dispositiu que s\u2019utilitza per consultar les xarxes socials<\/strong> <strong>durant l\u2019estiu<\/strong>, i aquest fet pot afavorir els eCommerce amb versions m\u00f2bils ben optimitzades.<\/p>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG)<\/a> tenim molt clar que no s\u2019ha d\u2019abandonar ni un sol segon la gesti\u00f3 de les xarxes socials d\u2019una botiga online, perqu\u00e8 s\u00f3n el reflex clar de l\u2019eCommerce; i de la mateixa manera que no et recomanem que tanquis la botiga online per vacances, encara menys volem que t\u2019oblidis de les xarxes socials durant les vacances.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5696 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/punto-blanco-e1469460557740.jpg\" alt=\"punt blanc\" width=\"502\" height=\"509\" \/><\/p>\n<p>Per aquest motiu us volem oferir dos consells fonamentals per a una bona planificaci\u00f3 i una estrat\u00e8gia de Social Media s\u00f2lida i competitiva durant aquests mesos de calor:<\/p>\n<p><strong>Una bona organitzaci\u00f3<\/strong> <strong>com a clau de tot<\/strong><\/p>\n<p>Aquests mesos de vacances poden arribar a ser una mica ca\u00f2tics pel que fa a la planificaci\u00f3 i la creaci\u00f3 del contingut a publicar. La nostra recomanaci\u00f3 \u00e9s crear un calendari de publicacions a totes les xarxes socials i cenyir-s\u2019hi estrictament. Hi ha diferents eines molt conegudes, com Hootsuite, que poden ser molt \u00fatils per a la gesti\u00f3 di\u00e0ria.<\/p>\n<p><strong>No deixis d\u2019interactuar amb el teu p\u00fablic<\/strong> <strong>(Ells mai no ho farien)<\/strong><\/p>\n<p>Encara que un estigui relaxat a la piscina, no vol dir que tothom estigui de vacances. Es continuaran produint comentaris i interaccions entre la marca i els usuaris, i alg\u00fa ha de controlar el tipus d\u2019accions que s\u2019estan fent. Recomanem dedicar com a m\u00ednim mitja hora al dia a interactuar amb els usuaris, respondre els seus dubtes i comentaris i proporcionar m\u00e9s contingut.<\/p>\n<p>L\u2019estiu \u00e9s un moment perfecte per oferir al teu eCommerce una oportunitat \u00fanica d\u2019arribar a m\u00e9s usuaris gr\u00e0cies a les xarxes socials. Per aix\u00f2 a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG)<\/a> gestionem i continuem portant les xarxes socials dels nostres clients durant tots els mesos de l\u2019any, sense excepci\u00f3.<\/p>\n<p>Drets d\u2019imatge: eurospeakuk.com, http:\/\/globoamarte.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ja ha arribat l\u2019estiu i amb ell la calor, la piscina, la platja i les vacances. Moments de descans en qu\u00e8 no ens hem d\u2019oblidar d\u2019aspectes importants del nostre eCommerce, com \u00e9s la gesti\u00f3 de les xarxes socials. Potser a molts us fa mandra o no creieu que sigui important continuar amb una bona estrat\u00e8gia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12690,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[937,949,951],"class_list":["post-18796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-ecommerce","tag-marqueting-online","tag-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No t\u2019oblidis de les xarxes socials a l\u2019estiu | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Ja ha arribat l\u2019estiu i amb ell la calor, la piscina, la platja i les vacances. 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