{"id":18795,"date":"2016-07-27T00:00:00","date_gmt":"2016-07-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/farmacia-galeno-estrena-nou-disseny-de-botiga-online\/"},"modified":"2016-07-27T00:00:00","modified_gmt":"2016-07-26T22:00:00","slug":"farmacia-galeno-estrena-nou-disseny-de-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/farmacia-galeno-estrena-nou-disseny-de-botiga-online\/","title":{"rendered":"Farmacia Galeno estrena nou disseny de botiga online"},"content":{"rendered":"<p>Un bon disseny \u00e9s primordial a l\u2019hora de desenvolupar un web i, \u00e9s clar, en un eCommerce passa el mateix. <a href=\"http:\/\/www.farmaciagaleno.com\/\">Farmacia Galeno<\/a> va obrir per primera vegada l\u2019any 2011. Ara, despr\u00e9s de cinc anys de funcionament, els seus propietaris han decidit fer un nou disseny de la botiga online no nom\u00e9s per actualitzar-ne la imatge, sin\u00f3 tamb\u00e9 per introduir millores funcionals que ajudin a incrementar la conversi\u00f3 del negoci. Als responsables de Farmacia Galeno els interessa que el <em>look &#038; feel<\/em> de la botiga respecti el de la marca, a m\u00e9s de reorganitzar conceptes que amb el temps s\u2019ha comprovat que funcionen millor separats: d\u2019una banda productes i de l\u2019altra serveis.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5728 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-GENERAL.png\" alt=\"disseny de botiga online\" width=\"750\" height=\"486\" \/><\/p>\n<p>La project manager de <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG<\/a>), Pilar Garcia, destaca que quan rep un enc\u00e0rrec de redisseny d\u2019un eCommerce pensa sobretot \u201ca millorar l\u2019experi\u00e8ncia d\u2019usuari, i convertir la botiga en <em>full responsive<\/em> \u00e9s una oportunitat que s\u2019ha d\u2019aprofitar en aquest moment\u201d. Els clients van entendre que havien de fer el pas si volien continuar sent un referent com a botiga online del sector farmac\u00e8utic. Passar a ser <em>responsive<\/em> era imprescindible per donar un servei m\u00e9s complet, facilitar la compra des de qualsevol dispositiu i continuar augmentant les vendes.<\/p>\n<p>La programadora, que treballa en desenvolupaments web des de fa m\u00e9s de dotze anys, explica que en aquest redisseny tamb\u00e9 s\u2019incorporen funcions com Tokenicer i Blueknow, que permeten millorar l\u2019experi\u00e8ncia dels usuaris de la botiga. Tokenicer permet desar el n\u00famero de targetes banc\u00e0ries, pensant en les compres recurrents, molt freq\u00fcents en botigues online com farm\u00e0cies o supermercats. Per la seva banda, Blueknow \u00e9s un algoritme que proposa productes de manera intel\u00b7ligent. Fa que l\u2019usuari es trobi, d\u2019una manera aparentment casual, els productes que l\u2019algoritme interpreta que li poden interessar segons la navegaci\u00f3 que va fent.<\/p>\n<h2>Disseny de botiga online pensat en el branding<\/h2>\n<p>La project manager i la dissenyadora web van treballar de bracet per donar un aspecte m\u00e9s modern i professional a una botiga online que, amb el temps, havia quedat antiquada respecte a les tend\u00e8ncies actuals de disseny web, que potencien les imatges de mida m\u00e9s gran, la simplicitat dels men\u00fas i la presentaci\u00f3 del producte sense distraccions. Les dues especialistes en eCommerce es proposaven organitzar tots els elements per crear una nova botiga que ofer\u00eds una experi\u00e8ncia d\u2019usuari m\u00e9s c\u00f2moda, menys saturada d\u2019informaci\u00f3 que la botiga antiga. Una nova disposici\u00f3 dels b\u00e0ners o la millora de la fitxa de producte van ser altres dels aspectes que es van treballar. La dissenyadora web, Cristina Pozo, va apostar per treballar els colors corporatius de Farmacia Galeno \u2014negre i verd\u2014 per projectar una imatge m\u00e9s elegant i propera a la realitat de les botigues f\u00edsiques que regenta la marca, aix\u00ed com per potenciar les imatges per facilitar la cerca dels productes desitjats.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5730 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/POST_GALENO-2-e1469690570236.jpg\" alt=\"Trilogi - TLG - disseny de botiga online\" width=\"750\" height=\"535\" \/><\/p>\n<h6>Pilar Garcia, Project Manager de la botiga online, amb Cristina Pozo, dissenyadora web<\/h6>\n<p>Altres objectius eren facilitar la navegaci\u00f3 de l\u2019usuari i mostrar amb m\u00e9s claredat els productes als men\u00fas, amb una fitxa m\u00e9s neta i polida que permet\u00e9s centrar-se en les accions que es duguessin a terme. En definitiva, accions que ajudessin a focalitzar l\u2019atenci\u00f3 en l\u2019observaci\u00f3 del producte i les accions suggerides. En un web responsive el contingut se simplifica, l\u2019aparen\u00e7a \u00e9s senzilla, amb men\u00fas desplegables i no visibles com abans.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5729 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png\" alt=\"disseny de farm\u00e0cies online - Trilogi\" width=\"750\" height=\"486\" \/><\/p>\n<p>En aquest cas, la fitxa de producte adopta un format que permet col\u00b7locar una imatge m\u00e9s gran del producte, incorpora<em> wishlist<\/em> i la possibilitat d\u2019escriure comentaris. I no nom\u00e9s aix\u00f2: en passar per sobre del producte apareix una <em>call to action<\/em> que convida a accedir a m\u00e9s informaci\u00f3 o a passar a l\u2019acci\u00f3 i comprar directament.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5731 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-FITXA.png\" alt=\"farm\u00e0cies online - ecommerce\" width=\"750\" height=\"486\" \/><\/p>\n<p>Est\u00e0 clar que la velocitat d\u2019evoluci\u00f3 dels eCommerce \u00e9s m\u00e9s r\u00e0pida que la de la majoria dels objectes que ens envolten. Els bits no exigeixen maquin\u00e0ria pesant i els canvis s\u00f3n vertiginosos. A <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi (TLG)<\/a> la velocitat ens apassiona, aix\u00ed que si la teva botiga online no \u00e9s responsive o vols un nou disseny m\u00e9s modern i visual, ja saps on pots adre\u00e7ar-te: estarem encantats d\u2019ajudar-te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un bon disseny \u00e9s primordial a l\u2019hora de desenvolupar un web i, \u00e9s clar, en un eCommerce passa el mateix. Farmacia Galeno va obrir per primera vegada l\u2019any 2011. Ara, despr\u00e9s de cinc anys de funcionament, els seus propietaris han decidit fer un nou disseny de la botiga online no nom\u00e9s per actualitzar-ne la imatge, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12695,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmacia Galeno estrena nou disseny de botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un bon disseny \u00e9s primordial a l\u2019hora de desenvolupar un web i, \u00e9s clar, en un eCommerce passa el mateix. 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