{"id":18794,"date":"2016-08-03T00:00:00","date_gmt":"2016-08-02T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/per-que-has-de-tenir-una-app-del-teu-ecommerce\/"},"modified":"2016-08-03T00:00:00","modified_gmt":"2016-08-02T22:00:00","slug":"per-que-has-de-tenir-una-app-del-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/per-que-has-de-tenir-una-app-del-teu-ecommerce\/","title":{"rendered":"Per qu\u00e8 has de tenir una APP del teu eCommerce?"},"content":{"rendered":"<p>Com tots sabem<strong>, <\/strong>l\u2019\u00fas del tel\u00e8fon m\u00f2bil \u00e9s cada vegada m\u00e9s freq\u00fcent entre els usuaris, fins i tot a l\u2019hora de comprar. En molts models de negoci online \u00e9s clau i fonamental incorporar el desenvolupament d\u2019una APP m\u00f2bil dins de l\u2019estrat\u00e8gia online global.<\/p>\n<p>El comer\u00e7 a trav\u00e9s de dispositius m\u00f2bils inclou la compra de productes i serveis. Actualment Espanya ocupa el cinqu\u00e8 lloc a nivell mundial en m-commerce. La quantitat de desc\u00e0rregues di\u00e0ries d\u2019apps m\u00f2bils a Espanya supera els 4 milions i s\u2019estima que el 90% de l\u2019\u00fas diari correspon a aplicacions. De la mateixa manera, el 60% dels usuaris que utilitzen el m\u00f2bil per comprar prefereixen les aplicacions m\u00f2bils.<\/p>\n<p>Un dels principals problemes i motius pels quals les empreses no tenen una app m\u00f2bil \u00e9s una q\u00fcesti\u00f3 de costos. A aix\u00f2 cal sumar-hi la import\u00e0ncia de tenir totes les dades sincronitzades i integrades amb una \u00fanica base de dades que alimenti tots dos sistemes.<\/p>\n<p>Per aquest motiu, a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi (TLG) <\/a>hem desenvolupat un sistema que permet crear una APP m\u00f2bil a partir de la versi\u00f3 web m\u00f2bil de la botiga online. Aquest format \u00e9s v\u00e0lid tant per a clients que tenen una versi\u00f3 m\u00f2bil del web com per a qui t\u00e9 una botiga online amb disseny responsive, perfectament adaptada i optimitzada per a tots els dispositius.<br \/>\nTotes les botigues allotjades a <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a> poden tenir una APP m\u00f2bil de manera f\u00e0cil i r\u00e0pida i, el m\u00e9s important, a un cost assequible i molt competitiu.<\/p>\n<h2>Per\u00f2, quins avantatges t\u00e9 tenir una APP m\u00f2bil?<\/h2>\n<ul>\n<li>Acc\u00e9s directe al tel\u00e8fon m\u00f2bil del client, que millora el posicionament de marca, augmenta la visibilitat dels productes i potencia la fidelitzaci\u00f3.<\/li>\n<li>Comunicaci\u00f3 directa mitjan\u00e7ant les \u201cnotificacions push\u201d, que es reben directament al m\u00f2bil en forma d\u2019alertes.<\/li>\n<li>Men\u00fa de navegaci\u00f3 totalment personalitzable i modificable en temps real, tant pel que fa als continguts com a les icones i colors que s\u2019utilitzin.<\/li>\n<li>Actualitzacions i canvis de contingut en temps real. Tots els canvis que es fan al web (productes, promocions, b\u00e0ners, etc.) s\u2019apliquen directament a l\u2019APP sense haver de fer cap gesti\u00f3.<\/li>\n<li>Redueix la inversi\u00f3 en publicitat a trav\u00e9s d\u2019aquest canal.<\/li>\n<\/ul>\n<h2>Com funciona aquest sistema?<\/h2>\n<p>El sistema permet crear una APP a partir de la versi\u00f3 web de la botiga online. Com, per exemple, en el cas de la botiga online Farmaconfianza.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15181\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-scaled.jpg\" alt=\"app ecommerce\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1536x1024.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-2048x1365.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1920x1280.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1170x780.jpg 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-263x175.jpg 263w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>El funcionament i la navegaci\u00f3 s\u00f3n els mateixos que els del web en versi\u00f3 m\u00f2bil o versi\u00f3 responsive, segons el cas. El que es fa \u00e9s crear una capa amb el men\u00fa mitjan\u00e7ant icones sempre visibles situades a la part inferior de la pantalla.<br \/>\nA m\u00e9s, hem creat un tauler de control des d\u2019on es pot gestionar, configurar i modificar part dels continguts personalitzables de l\u2019APP. Totes les modificacions es reflecteixen i s\u2019actualitzen en temps real. Tamb\u00e9 permet la implementaci\u00f3 en diversos idiomes.<br \/>\nPer\u00f2 l\u2019aspecte m\u00e9s important \u00e9s que ens permet gestionar les notificacions push que enviarem als usuaris, que les rebran com a alertes al m\u00f2bil (ofertes, not\u00edcies, novetats, promocions, etc.). D\u2019aquesta manera tindrem un contacte directe i podrem treballar en la creaci\u00f3 de plans de comunicaci\u00f3 que ens permetin fidelitzar els nostres clients i incrementar, a m\u00e9s, el nostre volum de negoci.<\/p>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi (TLG) <\/a>sempre anem un pas m\u00e9s enll\u00e0 pensant a oferir solucions que permetin optimitzar el model de negoci de tots els clients.<br \/>\nSi vols rebre assessorament i informaci\u00f3 addicional, pots posar-te en <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">contacte <\/a>amb nosaltres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com tots sabem, l\u2019\u00fas del tel\u00e8fon m\u00f2bil \u00e9s cada vegada m\u00e9s freq\u00fcent entre els usuaris, fins i tot a l\u2019hora de comprar. En molts models de negoci online \u00e9s clau i fonamental incorporar el desenvolupament d\u2019una APP m\u00f2bil dins de l\u2019estrat\u00e8gia online global. El comer\u00e7 a trav\u00e9s de dispositius m\u00f2bils inclou la compra de productes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12700,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[1297,1111,937],"class_list":["post-18794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-app","tag-app-botiga-online","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per qu\u00e8 has de tenir una APP del teu eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com tots sabem , l\u2019\u00fas del tel\u00e8fon m\u00f2bil \u00e9s cada vegada m\u00e9s freq\u00fcent entre els usuaris, fins i tot a l\u2019hora de comprar. 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