{"id":18793,"date":"2016-09-06T00:00:00","date_gmt":"2016-09-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/blog-ecommerce-quins-beneficis-aporta\/"},"modified":"2016-09-06T00:00:00","modified_gmt":"2016-09-05T22:00:00","slug":"blog-ecommerce-quins-beneficis-aporta","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/blog-ecommerce-quins-beneficis-aporta\/","title":{"rendered":"Blog eCommerce: quins beneficis aporta"},"content":{"rendered":"

Comen\u00e7a un nou curs i no cal arribar a gener per comen\u00e7ar a afrontar nous reptes: hem d\u2019obrir un blog eCommerce! Segurament aquesta sigui una de les frases que m\u00e9s s\u2019han dit a la teva oficina quan parleu del vostre eCommerce.<\/p>\n

\"Per<\/p>\n

Al final, sempre acaben passant al davant tasques m\u00e9s urgents, amb excuses que ressonen tamb\u00e9 a les parets de les grans companyies: \u00abara no hi ha temps\u00bb, \u00abper\u00f2 qui ho escriur\u00e0?\u00bb, \u00abde deb\u00f2 que aix\u00f2 t\u00e9 algun retorn?\u00bb. A Trilogi (TLG)<\/a> som grans defensors dels blogs eCommerce<\/strong> i amb els beneficis que t\u2019expliquem a continuaci\u00f3 <\/strong>intentarem que et decideixis i engeguis un blog aquesta tardor.<\/p>\n

Fa anys, els blogs eren d\u2019\u00fas personal fins que les empreses es van adonar que podien millorar la seva estrat\u00e8gia online<\/strong> gr\u00e0cies a ells. A continuaci\u00f3 t\u2019expliquem uns quants beneficis de tenir un blog eCommerce<\/strong> perqu\u00e8 t\u2019animis a obrir-ne un.<\/p>\n

Consells i tutorials<\/strong><\/h2>\n

Posem per exemple que tens un eCommerce de roba i decideixes obrir un blog. Un dels punts forts d\u2019aquest sector \u00e9s la moda. Podries escriure articles sobre les tend\u00e8ncies de la temporada, combinacions de colors per a aquesta tardor, teixits que abriguen, colors que es porten al Jap\u00f3, nous estampats, els diferents t\u00e8xtils, combinar la roba amb complements\u2026 i un llarg etc\u00e8tera.<\/p>\n

A m\u00e9s d\u2019ajudar els usuaris i de promocionar la teva pr\u00f2pia roba, tamb\u00e9 est\u00e0s creant contingut de qualitat<\/strong>. Quan un usuari cerqui \u201ctend\u00e8ncies tardor hivern 2016\u201d tu ja posicionar\u00e0s per aquestes paraules clau i, a m\u00e9s d\u2019aconseguir visites de qualitat, pots convertir aquestes visites en vendes<\/strong>.<\/p>\n

Com m\u00e9s visites i de m\u00e9s qualitat entrin al teu blog, millor posicionar\u00e0. Un contingut de qualitat i actualitzat donar\u00e0 una bona empenta a la teva estrat\u00e8gia digital.<\/p>\n

Quantitat de keywords<\/em> posicionant<\/strong><\/h2>\n

Un dels avantatges m\u00e9s grans a nivell SEO de tenir un blog eCommerce \u00e9s la quantitat de paraules clau que posicionar\u00e0s als resultats org\u00e0nics dels cercadors<\/strong>.<\/p>\n

\"les<\/p>\n

A cada article que escriguis has de triar una o diverses keywords<\/em> a treballar per posicionar-les als resultats. Continuem amb l\u2019exemple de l\u2019eCommerce de roba online. Decidim escriure un article sobre les tend\u00e8ncies de moda d\u2019aquesta tardor, i llavors busquem les paraules clau a posicionar en long tail. Podr\u00edem apostar per \u201cmoda oto\u00f1o 2016\u201d, que t\u00e9 2400 cerques mensuals a Espanya, o per \u201ctendencias oto\u00f1o 2016\u201d, que amb \u201cnom\u00e9s\u201d 590 cerques mensuals t\u00e9 un nivell de compet\u00e8ncia baix.<\/p>\n

\u00c9s molt important treballar les paraules clau als articles<\/strong> per posicionar per keywords<\/em> rellevants. Si vols llegir m\u00e9s sobre keywords, pots fer-ho en aquest post<\/a> del nostre blog.<\/p>\n

Augment d\u2019enlla\u00e7os naturals <\/strong><\/h2>\n

Si aconsegueixes que el contingut del teu blog eCommerce sigui de qualitat i aporti valor a l\u2019usuari, aconseguir\u00e0s molts enlla\u00e7os de manera natural<\/strong>.<\/p>\n

Per no deixar l\u2019exemple del blog de roba online de qu\u00e8 parl\u00e0vem, imaginem que hem escrit un article sobre els beneficis de la roba feta amb bamb\u00fa. L\u2019article parla de la qualitat de la roba, dels beneficis del bamb\u00fa i d\u2019altres punts \u00fatils per als consumidors d\u2019aquest tipus de producte. Un cop escrit l\u2019article i compartit a les nostres xarxes socials i newsletter, els usuaris interessats el llegiran i tothom a qui li agradi el compartir\u00e0 a les seves xarxes socials, blog, web, etc.<\/p>\n

Aquests enlla\u00e7os s\u00f3n totalment naturals, cosa que agrada molt a Google<\/strong>.<\/p>\n

Serietat, comprom\u00eds i confian\u00e7a<\/strong><\/h2>\n

En tenir un blog, l\u2019hem d\u2019actualitzar peri\u00f2dicament<\/strong>, sigui un cop a la setmana, un cop cada 2 setmanes o un cop al mes, perqu\u00e8 no es consideri \u201cabandonat\u201d.<\/p>\n

Si aconseguim mantenir el ritme, a m\u00e9s de beneficiar-nos dels punts esmentats anteriorment, ens beneficiarem d\u2019una imatge de serietat i comprom\u00eds<\/strong>, punts molt importants en la venda online.<\/p>\n

No \u00e9s el mateix un blog eCommerce que s\u2019actualitza cada 6 mesos que un que ho fa 1-2 vegades al mes. Guanyarem la confian\u00e7a<\/strong> dels usuaris, que veuran que ens impliquem en el nostre projecte i que hi creiem fermament, igual que en els nostres productes.<\/p>\n

Amb aquests punts esperem haver-te deixat amb ganes d\u2019obrir un blog eCommerce i comen\u00e7ar a crear-hi contingut de qualitat.<\/p>\n

Des de Trilogi (TLG) et donem suport en els teus nous projectes. Sort amb el teu blog!<\/p>\n","protected":false},"excerpt":{"rendered":"

Comen\u00e7a un nou curs i no cal arribar a gener per comen\u00e7ar a afrontar nous reptes: hem d\u2019obrir un blog eCommerce! Segurament aquesta sigui una de les frases que m\u00e9s s\u2019han dit a la teva oficina quan parleu del vostre eCommerce. Al final, sempre acaben passant al davant tasques m\u00e9s urgents, amb excuses que ressonen […]<\/p>\n","protected":false},"author":2,"featured_media":12680,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1275,977,937],"class_list":["post-18793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-blog","tag-botiga-online","tag-ecommerce"],"yoast_head":"\nBlog eCommerce: quins beneficis aporta | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Comen\u00e7a un nou curs i no cal arribar a gener per comen\u00e7ar a afrontar nous reptes: hem d\u2019obrir un blog eCommerce! 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