{"id":18789,"date":"2016-09-20T00:00:00","date_gmt":"2016-09-19T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/trilogi-impulsa-la-transformacio-digital-duna-clinica-veterinaria\/"},"modified":"2016-09-20T00:00:00","modified_gmt":"2016-09-19T22:00:00","slug":"trilogi-impulsa-la-transformacio-digital-duna-clinica-veterinaria","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/trilogi-impulsa-la-transformacio-digital-duna-clinica-veterinaria\/","title":{"rendered":"Trilogi impulsa la transformaci\u00f3 digital d\u2019una cl\u00ednica veterin\u00e0ria"},"content":{"rendered":"<p>La transformaci\u00f3 digital dels negocis avan\u00e7a a mesura que els emprenedors troben els suports necessaris per llan\u00e7ar-se a nous projectes. La cl\u00ednica veterin\u00e0ria <a href=\"http:\/\/www.albet.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Albet<\/a>, creada el 1981, tenia un web corporatiu per donar a con\u00e8ixer els serveis que oferia, per\u00f2 encara no s\u2019havia atrevit a digitalitzar la l\u00ednia m\u00e9s comercial de l\u2019empresa. Va ser en la trobada amb <a href=\"https:\/\/trilogi.com\/ca\/\">Trilogi (TLG Commerce)<\/a> quan els propietaris del negoci van decidir fer un pas m\u00e9s en la transformaci\u00f3 i obrir un B2B que augment\u00e9s les vendes de productes farmacol\u00f2gics i d\u2019alimentaci\u00f3 per a animals, que distribueixen offline des de fa anys.<\/p>\n<h2>Web i botiga online<\/h2>\n<p>Durant el proc\u00e9s d\u2019assessorament, Cristina Escalante, Project Manager de TLG, va proposar integrar les dues l\u00ednies de negoci sota un sol domini i aprofitar la home del web per presentar les dues l\u00ednies de l\u2019empresa. La part esquerra de la pantalla actuaria com a p\u00e0gina corporativa de la cl\u00ednica, especialitzada en atenci\u00f3 veterin\u00e0ria per a \u00e8quids i animals de producci\u00f3. La part dreta seria l\u2019eCommerce, destinat a la distribuci\u00f3 dels productes comercialitzats a l\u2019engr\u00f2s. D\u2019aquesta manera, sota el mateix domini que ja existia, i que ja coneixien els clients habituals, Albet disposaria tamb\u00e9 d\u2019una botiga online on els responsables de compres de botigues i cl\u00edniques del sector veterinari podrien comprar en qualsevol moment i des de qualsevol lloc.<\/p>\n<p>La p\u00e0gina corporativa es va redissenyar i el B2B es va crear pensant a anar-hi incorporant millores a mesura que els propietaris del negoci anessin reconeixent les necessitats dels seus clients. Per aquest motiu, Albet disposa del m\u00f2dul d\u2019enquestes que incorpora la soluci\u00f3 per a eCommerce de Trilogi (TLG Commerce), <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a>. Els propietaris de la botiga poden fer una escolta activa de l\u2019experi\u00e8ncia de compra dels usuaris i millorar tot el proc\u00e9s digital amb informaci\u00f3 pr\u00f2pia i directa. Les estad\u00edstiques que s\u2019obtenen amb LogiCommerce m\u00e9s l\u2019an\u00e0lisi de les respostes a les enquestes \u2014que els clients reben per correu electr\u00f2nic despr\u00e9s del lliurament de la comanda\u2014 permeten anar adaptant funcionalitats de la botiga online per millorar l\u2019experi\u00e8ncia, la conversi\u00f3, els m\u00e8todes de pagament, els lliuraments, etc.<\/p>\n<h2>Les mascotes, un negoci digital a l\u2019al\u00e7a<\/h2>\n<p>La revoluci\u00f3 del concepte mascota afavoreix no nom\u00e9s l\u2019inter\u00e8s de les persones a adquirir un animal de companyia, sin\u00f3 tamb\u00e9 la creaci\u00f3 de negocis digitals i botigues online. Tal com es despr\u00e8n de l\u2019<a href=\"http:\/\/www.magrama.gob.es\/es\/ganaderia\/temas\/produccion-y-mercados-ganaderos\/20160222_informeestudioparapublicar_tcm7-414111.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">informe de resultats publicat pel Ministeri d\u2019Agricultura, Alimentaci\u00f3 i Medi Ambient<\/a>, el negoci que es mou al voltant dels animals de companyia gaudeix de bona salut. Segons les xifres publicades a l\u2019estudi, el sector va facturar prop de 848 milions d\u2019euros en productes sanitaris i alimentaci\u00f3, cosa que suposa un creixement d\u2019un 8% respecte a l\u2019any anterior.<\/p>\n<p>El mateix estudi recull la tend\u00e8ncia a la disminuci\u00f3 de les botigues i cl\u00edniques especialitzades en favor de la pres\u00e8ncia cada cop m\u00e9s important de projectes digitals que donen servei a trav\u00e9s d\u2019Internet, sobretot en alimentaci\u00f3 per a animals de companyia.<\/p>\n<p>Si est\u00e0s pensant impulsar el teu negoci digital, a Trilogi (TLG Commerce) et podem ajudar. No dubtis a demanar-nos informaci\u00f3. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Ens encantar\u00e0 escoltar-te.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3 digital dels negocis avan\u00e7a a mesura que els emprenedors troben els suports necessaris per llan\u00e7ar-se a nous projectes. La cl\u00ednica veterin\u00e0ria Albet, creada el 1981, tenia un web corporatiu per donar a con\u00e8ixer els serveis que oferia, per\u00f2 encara no s\u2019havia atrevit a digitalitzar la l\u00ednia m\u00e9s comercial de l\u2019empresa. Va ser en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12711,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[957,1453,1455],"class_list":["post-18789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-augmentar-vendes-ecommerce","tag-b2b","tag-transformacio-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trilogi impulsa la transformaci\u00f3 digital d\u2019una cl\u00ednica veterin\u00e0ria | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La transformaci\u00f3 digital dels negocis avan\u00e7a a mesura que els emprenedors troben els suports necessaris per llan\u00e7ar-se a nous projectes. 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