{"id":18788,"date":"2022-01-14T12:41:29","date_gmt":"2022-01-14T11:41:29","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-optimize-your-product-catalogs-for-different-sales-platforms\/"},"modified":"2022-01-14T12:41:29","modified_gmt":"2022-01-14T11:41:29","slug":"how-to-optimize-your-product-catalogs-for-different-sales-platforms","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-optimize-your-product-catalogs-for-different-sales-platforms\/","title":{"rendered":"How to optimize your product catalogs for different sales platforms"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Optimizing product catalogs, also known as <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/feed-de-datos\"><span style=\"font-weight: 400;\">data feeds<\/span><\/a><span style=\"font-weight: 400;\">, is key to successfully marketing your online store.<\/span><\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/en\/omnichannel-the-post-pandemic-future-of-ecommerce\/\"><span style=\"font-weight: 400;\">Omnichannel is a key factor<\/span><\/a><span style=\"font-weight: 400;\"> these days, as it\u2019s important to diversify your ad budget, especially for product ads, to drive sales through multiple channels. In this article we\u2019ll look at how to optimize these product catalogs for different sales platforms to improve the quality of your feeds and your product sales.<\/span><\/p>\n<p><b>Contents<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Google Shopping<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Instagram <\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>eBay<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>And many more<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Google Shopping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every eCommerce that wants to increase its online sales will, sooner or later, turn to <\/span><a href=\"https:\/\/trilogi.com\/blog\/en\/google-ads-campaigns-10-keys-to-success\/\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\">. And Google Shopping is its campaign type dedicated to online stores. Creating these campaigns starts with uploading your product catalogs to Google Merchant Center. Once they\u2019re approved, you can create one or more campaigns with your products, which will appear in Google search results and\/or in a separate Shopping tab.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15001 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.png\" alt=\"\" width=\"1143\" height=\"737\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.png 1143w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-300x193.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-1100x709.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-768x495.png 768w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Example of an ad in search results<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15004 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3.png\" alt=\"\" width=\"1878\" height=\"796\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3.png 1878w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-300x127.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1100x466.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-768x326.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1536x651.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1170x496.png 1170w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Example of an ad in the Shopping tab<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important ways to optimize a Google Shopping campaign, apart from making sure all your products meet the basic approval requirements and getting your campaigns running, is to create custom labels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you sell party shoes, like the advertisers in the example, you\u2019ll probably have several price ranges. Let\u2019s say you have budget party shoes from lesser-known brands, mid-range ones from well-known brands, and high-end ones from exclusive brands like Louis Vuitton, Christian Louboutin or Jimmy Choo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You probably won\u2019t want to bid the same for budget shoes as for high-end ones, since the profit they bring won\u2019t be the same. But you also won\u2019t want to split your campaigns brand by brand, as that could lead to extremely complicated structures with hundreds of brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of the results of using the same CPA for shoes with different profit margins:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15003 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see that with a \u20ac15 CPA for all shoes, you\u2019ll lose money on the budget shoes you sell, make reasonable profits on mid-priced shoes and quite high profits on the most expensive ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the best approach would be a lower CPA for budget shoes and a higher one for expensive shoes. This will boost your profit on budget shoes and make you more competitive on expensive ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s an example of how you could easily set it up with a platform like DataFeedWatch:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15002 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4.png\" alt=\"\" width=\"1524\" height=\"728\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4.png 1524w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-300x143.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-1100x525.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-768x367.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-1170x559.png 1170w\" sizes=\"(max-width: 1524px) 100vw, 1524px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Instagram<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can advertise products on Instagram with a Facebook catalog since, as you know, both belong to Meta. You can manage both platforms from Meta Ads Manager, which lets you advertise your products on Facebook, Instagram, Messenger and Audience Network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram catalogs are mainly image-focused. While on Google Shopping we focus on advertising all products and their variants, on Instagram we want to use our best images and should try not to use product variants, as they won\u2019t look good in dynamic ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if we have a bag in different sizes, the images for the variants may be identical (as in the example photo below) or very similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if we merge variants, instead of the same type of bag, images of different bag models will appear, making the ad more appealing to future buyers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15008 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5.png\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5.png 1200w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-300x225.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1100x825.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-768x576.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1170x878.png 1170w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bonus hack: in Facebook and Instagram catalogs you can add up to 20 images per product. To do so, remember to use the additional_images fields. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/herramienta-de-gestion-de-feeds\"><span style=\"font-weight: 400;\">good feed management tool<\/span><\/a><span style=\"font-weight: 400;\"> you can do this easily when setting up your Facebook Product Ads catalog:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15007 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6.png\" alt=\"\" width=\"1548\" height=\"762\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6.png 1548w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-300x148.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1100x541.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-768x378.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1536x756.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1170x576.png 1170w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">eBay <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On eBay, as on other marketplaces (Amazon, AliExpress, Rakuten, etc.), the most important thing is having good customer reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get positive reviews from your customers on eBay, try following these rules:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The easiest trick to start getting positive reviews if you\u2019re a new seller on eBay is to increase your level of <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">and you can do it by buying products. Yes, you read that right: by buying products you also receive <\/span><i><span style=\"font-weight: 400;\">feedback<\/span><\/i><span style=\"font-weight: 400;\"> as a buyer, and eBay doesn\u2019t distinguish between your feedback as a buyer or as a seller, so you can buy a few products and leave reviews for sellers so they do the same for you. If the review is positive, your profile will show 100% positive <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">. As you can see in the photo below, the seller pilimata got part of their 100% positive <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">by buying a product from the user mimulina:<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15006 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7.png\" alt=\"\" width=\"1135\" height=\"336\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7.png 1135w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-300x89.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-1100x326.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-768x227.png 768w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15005 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8.png\" alt=\"\" width=\"1672\" height=\"633\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8.png 1672w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-300x114.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1100x416.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-768x291.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1536x582.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1170x443.png 1170w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try to ship products quickly. But if you can\u2019t offer fast shipping, change the delivery times on your product page and extend them. It\u2019s essential that you meet the timeframes you promise in your product listings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take photos that show the product\u2019s current condition. Especially if you sell second-hand products, make sure the photos accurately reflect the product the customer will receive. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accept returns from your customers. You may not get as much return on investment in the short term, but the positive reviews that come from an efficient returns process will help you sell more in the future.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrap your packages well. This may seem obvious, but if you pack your products with several layers of protection you\u2019ll prevent them from breaking on the way because, for example, a carrier didn\u2019t handle them carefully. Unless you deliver the package to the customer\u2019s home yourself, you won\u2019t be able to control the whole shipping process, so focus on doing what you can to avoid this kind of mishap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send automated messages to your customers with updates on their purchase and shipment. For example:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">We\u2019ve received your payment. Thank you for shopping with us.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Here\u2019s your tracking number.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Your order has been shipped.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These messages help customers know where their package is at all times and, as a result, build trust in you as a seller.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you know the customer has received their package, send them an email asking whether they\u2019re happy with their purchase (it can be the same one as \u2018Your order has been shipped\u2019), and add a CTA (call to action) saying \u2018Leave us a review\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, if you think one of your customers\u2019 reviews is inappropriate, you can report it to eBay. If the language is vulgar or it reveals any kind of confidential information, eBay will remove the review. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">And many more<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this article we\u2019ve looked at how to advertise on three of the most important sales platforms, but there are many others, such as <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/guia-facebook-ads\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, Amazon, Awin, <\/span><a href=\"https:\/\/trilogi.com\/blog\/en\/a-guide-to-using-tiktok-ads-and-getting-the-most-out-of-them\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\">, ManoMano, El Corte Ingl\u00e9s\u2026 and many, many more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to split your budget across different platforms instead of investing it all in one, learn about best practices like the ones we\u2019ve outlined above, and test, test, and test again! It\u2019s crucial to keep an open mind when advertising your products and to change strategies to get a good return on investment, because if you use one and never change it, your competitors may notice and use it to their advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As common ground across all sales platforms and marketplaces, remember to optimize your titles, add good-quality images and include as much information as possible in your product catalogs.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing product catalogs, also known as data feeds, is key to successfully marketing your online store. Omnichannel is a key factor these days, as it\u2019s important to diversify your ad budget, especially for product ads, to drive sales through multiple channels. In this article we\u2019ll look at how to optimize these product catalogs for different [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15011,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your product catalogs for different sales platforms | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Optimizing your product catalogs is key to successfully selling through your online store. 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