{"id":18785,"date":"2016-09-27T00:00:00","date_gmt":"2016-09-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tot-el-que-has-de-saber-sobre-facebook-business-manager\/"},"modified":"2016-09-27T00:00:00","modified_gmt":"2016-09-26T22:00:00","slug":"tot-el-que-has-de-saber-sobre-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tot-el-que-has-de-saber-sobre-facebook-business-manager\/","title":{"rendered":"Tot el que has de saber sobre Facebook Business Manager"},"content":{"rendered":"<p>Business Manager \u00e9s la nova eina que ha creat Facebook per gestionar i administrar diferents comptes publicitaris, fan pages i aplicacions des d\u2019una \u00fanica plataforma. Una soluci\u00f3 ideal que el Departament de M\u00e0rqueting online de<a href=\"https:\/\/trilogi.com\/crear-tienda-on-line\/\"> Trilogi (TLG Commerce) <\/a>ha integrat r\u00e0pidament, ja que amb ella \u2014igual que el MCC de Google Adwords (Compte d\u2019Administrador)\u2014 es podran <strong>treballar diferents comptes publicitaris de clients en una \u00fanica eina: Facebook Business Manager<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5952\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/fbusiness.jpg\" alt=\"facebook\" width=\"750\" height=\"463\" \/><\/p>\n<h2><strong>Qu\u00e8 \u00e9s Facebook Business Manager?<\/strong><\/h2>\n<p><strong>Facebook Business Manager \u00e9s la plataforma per a empreses de Facebook que permet administrar p\u00e0gines, aplicacions i comptes publicitaris de qualsevol negoci<\/strong> que tingui pres\u00e8ncia online i perfil a Facebook. Qualsevol membre d\u2019un negoci podr\u00e0 veure en un sol lloc tota la informaci\u00f3, sense necessitat de compartir les dades d\u2019inici de sessi\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5950 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/business.jpg\" alt=\"facebook\" width=\"1421\" height=\"365\" \/><\/p>\n<p>Crear el compte de Business Manager \u00e9s for\u00e7a senzill. Nom\u00e9s cal que tinguis un perfil personal a Facebook; aix\u00ed podr\u00e0s accedir a Business Manager i crear un compte professional amb el nom de la persona responsable i un correu d\u2019empresa. Un cop a dins podr\u00e0s afegir diferents persones, assignar rols i diferents p\u00e0gines i comptes publicitaris en qu\u00e8 podran treballar.<\/p>\n<p>Tot i que la configuraci\u00f3 inicial et pot semblar una mica confusa al principi, la clau de Business Manager \u00e9s que reuneix totes les funcions en un sol men\u00fa. <strong>En aquesta plataforma podr\u00e0s fer un cop d\u2019ull en qualsevol moment a l\u2019estat de la teva fan page, al rendiment diari del teu compte publicitari, als informes que genera <a href=\"https:\/\/trilogi.com\/blog\/ca\/social-media-marketing-per-a-la-resta-del-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook <\/a>o a les estad\u00edstiques del teu p\u00fablic<\/strong>.<\/p>\n<h2><strong>Avantatges de migrar el teu compte a Facebook Business Manager?<\/strong><\/h2>\n<p>Moltes. Per comen\u00e7ar, facilita el dia a dia d\u2019ag\u00e8ncies de m\u00e0rqueting online, empreses o particulars que gestionen diversos comptes de Facebook. En una \u00fanica interf\u00edcie podr\u00e0s tenir acc\u00e9s a totes les fan pages, comptes publicitaris o estad\u00edstiques dels teus clients. <strong>Tot aix\u00f2 afavoreix l\u2019organitzaci\u00f3 i l\u2019administraci\u00f3 de cada tasca, i evita barrejar perfils, p\u00e0gines i, sobretot, pressupostos publicitaris i dades banc\u00e0ries<\/strong>.<\/p>\n<p>Per si encara et sembla poc, aquests s\u00f3n alguns altres avantatges que tindr\u00e0s gr\u00e0cies a Facebook Business Manager:<\/p>\n<ul>\n<li><strong>Diferenciaci\u00f3 de rols:<\/strong> ideal per treballar amb una ag\u00e8ncia externa o amb equips interns, ja que la seva funci\u00f3 principal \u00e9s poder distribuir la feina, assignar rols i vincular comptes publicitaris o p\u00e0gines entre diferents socis. Podem dir que aquest \u00e9s el seu punt fort: haver creat una eina que s\u2019adapta realment a les necessitats d\u2019una ag\u00e8ncia de m\u00e0rqueting online actual.<\/li>\n<\/ul>\n<ul>\n<li><strong>Comptes publicitaris: <\/strong>a m\u00e9s d\u2019integrar l\u2019Administrador d\u2019anuncis (que ens permet gestionar campanyes totalment separades i sense barrejar pressupostos o dades banc\u00e0ries), tamb\u00e9 integra Power Editor, el tauler de control avan\u00e7at de Facebook, que fins i tot ens permet programar <a href=\"https:\/\/trilogi.com\/blog\/ca\/encara-no-has-provat-la-publicitat-a-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">campanyes d\u2019Instagram<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><strong>Pensat per a les ag\u00e8ncies per\u00f2 beneficia tamb\u00e9 els clients<\/strong>: com que adapta tota la informaci\u00f3 a una \u00fanica plataforma, els clients poden disposar de tot l\u2019hist\u00f2ric de la seva p\u00e0gina o compte publicitari, independentment que la gesti\u00f3 hagi passat per diferents ag\u00e8ncies.<\/li>\n<\/ul>\n<ul>\n<li><strong>Reconeixement per a l\u2019ag\u00e8ncia<\/strong>: treballar amb Facebook Business Manager i gestionar els comptes de diferents clients a trav\u00e9s d\u2019aquesta eina tamb\u00e9 pot esdevenir un criteri que el client tingui en compte. Oferir un servei seri\u00f3s i avalat pel coneixement de la plataforma Facebook Business Manager \u00e9s tamb\u00e9 una mostra evident del coneixement de l\u2019ag\u00e8ncia.<\/li>\n<\/ul>\n<h2><strong>No ens oblidem del P\u00edxel de Facebook<\/strong><\/h2>\n<p>A trav\u00e9s de Facebook Business Manager tamb\u00e9 podem crear i gestionar el conegut P\u00edxel de Facebook.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5953 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/business4.jpg\" alt=\"p\u00edxel facebook\" width=\"406\" height=\"191\" \/><\/p>\n<p>El P\u00edxel de Facebook \u00e9s un codi que inserim en una p\u00e0gina concreta del web o de la botiga online i que es pot utilitzar per aprofitar les diferents accions que fan les persones al teu lloc web per configurar campanyes publicit\u00e0ries de Facebook m\u00e9s eficaces.<\/p>\n<ul>\n<li><strong>Mesurar conversions<\/strong><\/li>\n<li><strong>Optimitzar la publicaci\u00f3 d\u2019anuncis a persones amb probabilitats de fer una acci\u00f3<\/strong><\/li>\n<li><strong>Crear p\u00fablics personalitzats i de manera autom\u00e0tica per als visitants del lloc web per tornar a adre\u00e7ar-t\u2019hi:<\/strong> s\u00f3n les conegudes campanyes de Retargeting aplicades a la publicitat de Facebook. Totes les persones que hagin fet algun tipus d\u2019acci\u00f3, com ara visitar el lloc web, afegir un producte al carret\u00f3 o comprar, s\u2019afegiran als diferents p\u00fablics personalitzats creats gr\u00e0cies al P\u00edxel de Facebook<\/li>\n<li><strong>Creaci\u00f3 d\u2019anuncis de productes din\u00e0mics<\/strong><\/li>\n<li><strong>Estad\u00edstiques del p\u00fablic: <\/strong>estad\u00edstiques sobre les persones que visiten el teu lloc web<\/li>\n<\/ul>\n<p>Totes aquestes accions ja les pod\u00edem fer abans, per\u00f2 Business Manager de Facebook ens permet tenir tota aquesta informaci\u00f3 rellevant en una \u00fanica plataforma. Podrem crear p\u00edxels per als diferents clients que gestionem de manera r\u00e0pida i senzilla.<\/p>\n<h2><strong>M\u00e9s detalls de Facebook Business Manager<\/strong><\/h2>\n<p>Actualment, el Departament de M\u00e0rqueting online de Trilogi gestiona i administra comptes publicitaris i fan pages a trav\u00e9s de Facebook Business Manager. Una nova eina de Facebook que ha canviat la vida a moltes ag\u00e8ncies de m\u00e0rqueting online, freelances i empreses.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5965\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/facebookbusiness.jpg\" alt=\"facebookbusiness\" width=\"750\" height=\"388\" \/><\/p>\n<p>Hem d\u2019admetre que, tot i que Facebook Business Manager \u00e9s una bona idea per a les ag\u00e8ncies de m\u00e0rqueting online que finalment s\u2019ha portat a la pr\u00e0ctica, encara t\u00e9 aspectes per millorar:<\/p>\n<ul>\n<li><strong>Requereix for\u00e7a configuraci\u00f3:<\/strong> configurar totes les p\u00e0gines, perfils, rols, comptes publicitaris o p\u00edxels requereix for\u00e7a paci\u00e8ncia al principi.<\/li>\n<li><strong>Hi ha un l\u00edmit de creaci\u00f3 de comptes publicitaris propis:<\/strong> nom\u00e9s pots crear 2 comptes publicitaris amb Facebook Business Manager; per aix\u00f2 recomanem que cada client es cre\u00ef un compte de Business propi i assigni permisos de gesti\u00f3 a l\u2019ag\u00e8ncia.<\/li>\n<\/ul>\n<p>No ser\u00e0 estrany que en un futur no gaire lluny\u00e0 Facebook Business Manager esdevingui una eina d\u2019\u00fas obligatori m\u00e9s enll\u00e0 de la promoci\u00f3 ocasional de publicacions; per aix\u00f2 cal con\u00e8ixer-la millor.<\/p>\n<p>Des de <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Trilogi (TLG Commerce)<\/a> t\u2019ajudarem a crear i gestionar la teva fan page o compte publicitari i farem servir Facebook Business Manager.<\/p>\n<p>I tu, vols endinsar-te en el m\u00f3n de la publicitat a Facebook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Manager \u00e9s la nova eina que ha creat Facebook per gestionar i administrar diferents comptes publicitaris, fan pages i aplicacions des d\u2019una \u00fanica plataforma. Una soluci\u00f3 ideal que el Departament de M\u00e0rqueting online de Trilogi (TLG Commerce) ha integrat r\u00e0pidament, ja que amb ella \u2014igual que el MCC de Google Adwords (Compte d\u2019Administrador)\u2014 es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12712,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1039,1289,1457,1041,949,1121],"class_list":["post-18785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-facebook","tag-facebook-ads","tag-facebook-business-manager","tag-instagram","tag-marqueting-online","tag-publicitat-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tot el que has de saber sobre Facebook Business Manager | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta 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