{"id":18782,"date":"2016-10-05T00:00:00","date_gmt":"2016-10-04T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/trilogi-tlg-arriba-a-un-acord-de-collaboracio-amb-photoslurp\/"},"modified":"2016-10-05T00:00:00","modified_gmt":"2016-10-04T22:00:00","slug":"trilogi-tlg-arriba-a-un-acord-de-collaboracio-amb-photoslurp","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/trilogi-tlg-arriba-a-un-acord-de-collaboracio-amb-photoslurp\/","title":{"rendered":"Trilogi (TLG) arriba a un acord de col\u00b7laboraci\u00f3 amb Photoslurp"},"content":{"rendered":"<p><a href=\"https:\/\/trilogi.com\/ca\/\">Trilogi (TLG Commerce)<\/a> ha arribat a un acord de col\u00b7laboraci\u00f3 amb<a href=\"https:\/\/hi.photoslurp.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Photoslurp<\/a>, que posa la seva plataforma Visual Commerce a disposici\u00f3 de les botigues online desenvolupades per la nostra ag\u00e8ncia. Amb aquesta eina, les marques poden fer servir imatges i v\u00eddeos publicats pels consumidors a les xarxes socials. D\u2019aquesta manera, els mateixos clients es converteixen en protagonistes i en un aval social que impulsa les compres d\u2019altres usuaris.<\/p>\n<p><a href=\"https:\/\/hi.photoslurp.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-6105\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Capture-5.jpg\" alt=\"impulsa el teu eCommerce\" width=\"750\" height=\"277\" \/><\/a><\/p>\n<p>La soluci\u00f3 de Photoslurp recull autom\u00e0ticament les imatges i els v\u00eddeos. Des del tauler de gesti\u00f3, l\u2019administrador pot filtrar el contingut que vol mostrar al seu eCommerce, enlla\u00e7ar-lo a productes o serveis del seu cat\u00e0leg, sol\u00b7licitar-ne els drets d\u2019\u00fas i, finalment, publicar-lo a la p\u00e0gina principal de la botiga online, en galeries socials i a les p\u00e0gines de producte. Despr\u00e9s, la mateixa soluci\u00f3 analitza com interactuen els visitants amb aquest contingut i quin impacte t\u00e9 en termes de visites.<\/p>\n<h2><strong>Els consumidors confien en els mateixos consumidors<\/strong><\/h2>\n<p>Una vegada m\u00e9s, la recomanaci\u00f3 boca-orella s\u2019imposa. Els estudis demostren que els clients potencials d\u2019una marca senten m\u00e9s confian\u00e7a quan veuen que altres usuaris parlen b\u00e9 dels productes o serveis que volen adquirir. El que abans eren comentaris ara s\u00f3n imatges compartides a les xarxes socials on els usuaris mostren la seva experi\u00e8ncia amb els productes o serveis que gaudeixen. Actualment es comparteixen m\u00e9s de 2.000 imatges cada dia a les xarxes socials.<\/p>\n<p>Els estudis donen unes xifres que obliguen els responsables d\u2019eCommerce a apostar per solucions que connectin marca i clients:<\/p>\n<ul>\n<li>El 65% dels consumidors busca contingut generat pels usuaris abans de fer una compra (Elon University).<\/li>\n<li>Un 53% dels mil\u00b7lennials diu que el contingut generat pels usuaris influeix en les seves decisions de compra (Crowdtap).<\/li>\n<li>Un 63% dels consumidors confia m\u00e9s en les imatges dels mateixos clients que en les oficials de la marca (Fluid).<\/li>\n<\/ul>\n<h2><strong>Eines que milloren l\u2019experi\u00e8ncia de compra <\/strong><\/h2>\n<p>Amb aquest acord, les marques podran connectar millor amb els seus seguidors i enriquir l\u2019experi\u00e8ncia de compra oferint un contingut aut\u00e8ntic i de qualitat, que reflecteix les experi\u00e8ncies d\u2019altres usuaris amb els productes de la marca. Les empreses que han integrat el Visual UGC als seus canals digitals han experimentat un increment mitj\u00e0 del 10% en la taxa de conversi\u00f3 de la seva botiga online. Una eina interessant que posem a la teva disposici\u00f3 a <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Trilogi (TLG Commerce)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trilogi (TLG Commerce) ha arribat a un acord de col\u00b7laboraci\u00f3 amb Photoslurp, que posa la seva plataforma Visual Commerce a disposici\u00f3 de les botigues online desenvolupades per la nostra ag\u00e8ncia. Amb aquesta eina, les marques poden fer servir imatges i v\u00eddeos publicats pels consumidors a les xarxes socials. D\u2019aquesta manera, els mateixos clients es converteixen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12738,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[937,1325,1463,1465,1467,971],"class_list":["post-18782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-ecommerce","tag-imatges","tag-looks-reals","tag-photoslurp","tag-shop-de-look","tag-trilogi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trilogi (TLG) arriba a un acord de col\u00b7laboraci\u00f3 amb Photoslurp | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Trilogi (TLG Commerce) ha arribat a un acord de col\u00b7laboraci\u00f3 amb Photoslurp , que posa la seva plataforma Visual Commerce a 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