{"id":18775,"date":"2016-11-15T00:00:00","date_gmt":"2016-11-14T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/carmina-shoemaker-llanca-una-nova-funcionalitat-per-personalitzar-productes\/"},"modified":"2016-11-15T00:00:00","modified_gmt":"2016-11-14T23:00:00","slug":"carmina-shoemaker-llanca-una-nova-funcionalitat-per-personalitzar-productes","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/carmina-shoemaker-llanca-una-nova-funcionalitat-per-personalitzar-productes\/","title":{"rendered":"Carmina Shoemaker llan\u00e7a una nova funcionalitat per personalitzar productes"},"content":{"rendered":"

Carmina Shoemaker<\/strong><\/a> \u00e9s una empresa fundada per Mat\u00edas Pujadas l\u2019any 1866 a l\u2019illa de Mallorca. Despr\u00e9s de sis generacions continua activa i consolidada com una empresa l\u00edder a escala internacional<\/strong>, amb botigues pr\u00f2pies a Barcelona, Palma, Sant Petersburg, Par\u00eds, Singapur i Madrid. Tamb\u00e9 compta amb punts de venda a l\u2019Am\u00e8rica, l\u2019\u00c0sia, Europa i Oceania.<\/p>\n

Dins del proc\u00e9s de creixement i millores planificades per al canal online, a Trilogi (TLG Commerce)<\/a> hem desenvolupat per a Carmina Shoemaker una nova funcionalitat a mida que permet als usuaris dissenyar el seu propi model de sabates seguint les indicacions del configurador per personalitzar productes.<\/p>\n

L\u2019eina de personalitzaci\u00f3<\/strong><\/a> ofereix als usuaris la possibilitat de seleccionar diferents opcions (models, materials, colors, sivelles, puntera, cordons, etc.) i crear una sabata totalment a mida, amb la possibilitat, a m\u00e9s, d\u2019incorporar les seves inicials a la sola i el nom complet al folre.<\/p>\n

A continuaci\u00f3 detallem el funcionament d\u2019aquesta potent eina, que es va llan\u00e7ar el 5 de novembre al web internacional i al dels Estats Units.
\nLa primera vegada que s\u2019accedeix al configurador, es mostra una capa informativa<\/strong> que indica a l\u2019usuari els passos i el procediment per fer la configuraci\u00f3.<\/p>\n

El primer pas del proc\u00e9s permet seleccionar diferents opcions del tipus de cal\u00e7at que es vol comprar i dissenyar a mida<\/strong> (Blucher, botes, mocasins, sivella, Oxford).<\/p>\n

Un cop seleccionada l\u2019opci\u00f3 o tipologia de producte, en aquest cas \u201cBotes\u201d, cal seleccionar el model<\/strong> d\u2019entre totes les opcions disponibles al web.<\/p>\n

\"custom_02\"<\/p>\n

Un cop seleccionat el model que es vol comprar, comen\u00e7a el proc\u00e9s real de personalitzaci\u00f3.
\nSegons la sabata triada hi ha m\u00e9s o menys passos personalitzables. L\u2019usuari ha d\u2019anar seleccionant cadascun per avan\u00e7ar pas a pas en el proc\u00e9s de configuraci\u00f3 i personalitzaci\u00f3.
\nDurant el proc\u00e9s hi ha elements visuals que el simplifiquen i li donen claredat.
\nLa quantitat total de passos dep\u00e8n del tipus de producte seleccionat, ja que en alguns casos les opcions poden ser m\u00e9s nombroses, com passa per exemple amb les botes.
\nEn aquest cas, els passos s\u00f3n els seg\u00fcents:
\n\"passos_01\"<\/p>\n

\"passos_02\"<\/p>\n

Durant tot el proc\u00e9s s\u2019indica a l\u2019usuari el pas en qu\u00e8 es troba, qu\u00e8 ha de seleccionar i les opcions disponibles<\/strong>.
\nD\u2019aquesta manera es garanteix que el proc\u00e9s sigui tan senzill i amigable com sigui possible per als usuaris.<\/p>\n

Indicaci\u00f3 destacada del pas del proc\u00e9s en qu\u00e8 es troba l\u2019usuari i, com a refer\u00e8ncia en segon pla, dels seg\u00fcents.<\/h2>\n

\"indicacio_passos\"<\/p>\n

Imatge del model seleccionat amb l\u2019\u00e0rea que es personalitza destacada i una explicaci\u00f3 del pas en qu\u00e8 es troba amb el detall corresponent, juntament amb el preu.<\/h2>\n

El preu s\u2019actualitza de manera din\u00e0mica durant tot el proc\u00e9s perqu\u00e8 l\u2019usuari conegui en tot moment el preu total del producte segons les opcions seleccionades.<\/p>\n

\"imatge_calcat\"<\/p>\n

\"detall-text\"<\/p>\n

Selecci\u00f3 del tipus de material que es pot incorporar al producte.<\/h2>\n

Les opcions disponibles canvien segons el tipus i el model.<\/p>\n

\"seleccio_material\"<\/p>\n

Selecci\u00f3 del color segons el material seleccionat pr\u00e8viament.<\/h2>\n

\"seleccio-color\"<\/p>\n

Un cop seleccionades les opcions detallades anteriorment per al primer pas del proc\u00e9s (\u201cSelecci\u00f3 del tipus de pell i color de la puntera\u201d), es passa al seg\u00fcent, amb opcions similars a les anteriors.<\/p>\n

Resum de les opcions seleccionades pr\u00e8viament i compra del producte.<\/h2>\n

Un cop acabats tots els passos, apareixer\u00e0 a la pantalla un resum amb totes les opcions seleccionades i el cost total del producte configurat<\/strong>.
\nAix\u00ed, nom\u00e9s queda afegir el producte a la cistella i acabar el proc\u00e9s de compra de la manera habitual.<\/p>\n

M\u00e9s d\u2019una setmana despr\u00e9s del llan\u00e7ament d\u2019aquesta nova funcionalitat \u2014desenvolupada per l\u2019equip de TLG Commerce i coordinada per Sergi Haro (Project Manager)\u2014 podem assegurar que ha estat tot un \u00e8xit, amb un nivell de resposta espectacular per part dels usuaris. <\/strong>Sens dubte, un gran encert de Carmina Shoemaker<\/a> detectar la necessitat dels clients i fer part\u00edcip Trilogi (TLG Commerce) <\/a>d\u2019una implementaci\u00f3 que ha superat totes les previsions de vendes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carmina Shoemaker \u00e9s una empresa fundada per Mat\u00edas Pujadas l\u2019any 1866 a l\u2019illa de Mallorca. Despr\u00e9s de sis generacions continua activa i consolidada com una empresa l\u00edder a escala internacional, amb botigues pr\u00f2pies a Barcelona, Palma, Sant Petersburg, Par\u00eds, Singapur i Madrid. Tamb\u00e9 compta amb punts de venda a l\u2019Am\u00e8rica, l\u2019\u00c0sia, Europa i Oceania. Dins […]<\/p>\n","protected":false},"author":2,"featured_media":12781,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"\nCarmina Shoemaker llan\u00e7a una nova funcionalitat per personalitzar productes | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Carmina Shoemaker \u00e9s una empresa fundada per Mat\u00edas Pujadas l\u2019any 1866 a l\u2019illa de Mallorca. 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