{"id":18772,"date":"2016-11-29T00:00:00","date_gmt":"2016-11-28T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-errors-en-el-posicionament-del-teu-ecommerce\/"},"modified":"2016-11-29T00:00:00","modified_gmt":"2016-11-28T23:00:00","slug":"5-errors-en-el-posicionament-del-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/5-errors-en-el-posicionament-del-teu-ecommerce\/","title":{"rendered":"5 errors en el posicionament del teu eCommerce"},"content":{"rendered":"

Millorar el<\/strong> posicionament web <\/strong>d\u2019un eCommerce \u00e9s un dels serveis que m\u00e9s es demanen al Departament de M\u00e0rqueting de Trilogi (TLG Commerce<\/a>). Al llarg d\u2019aquests anys hem detectat 5 errors comuns<\/strong> en el posicionament eCommerce<\/strong>. Pr\u00e0ctiques poc o gens efectives que podem corregir a temps i que poden suposar un gir de 180 graus en els resultats de la teva botiga online.<\/p>\n

Abandonar el SEO massa aviat<\/h2>\n

El posicionament org\u00e0nic (SEO) \u00e9s una disciplina que cal prendre\u2019s amb calma<\/strong> i \u00e9s justament el que m\u00e9s costa: passen els dies i les setmanes i amb prou feines posicionem unes quantes paraules clau en posicions m\u00e9s que dubtoses, i la teva keyword m\u00e9s ben posicionada \u00e9s una paraula clau long tail a la vuitena p\u00e0gina.<\/p>\n

Google sol trigar uns 2 o 3 mesos<\/strong> abans de fer-nos cas. Durant aquests mesos Google ens observa per veure si som aptes per entrar als resultats de manera m\u00e9s seriosa o no. Aix\u00f2 t\u00e9 a veure amb tenir una activitat recurrent<\/strong>, que anem treballant el SEO cont\u00ednuament<\/strong> i que creguem en el web\/eCommerce<\/strong> que estem llan\u00e7ant.<\/p>\n

Pel fet de fer tot el SEO de cop, Google no ens far\u00e0 cas abans, ja que continuarem a la \u201crecambra\u201d el mateix temps que altres eCommerce que ho fan mes a mes.<\/p>\n

Segons el tipus de negoci<\/strong>, el sector<\/strong> o la quantitat i qualitat de visites<\/strong> que atraiem a la botiga online per diferents canals, ajudarem a posicionar abans i millor.<\/p>\n

\u201c<\/span>Amb paci\u00e8ncia tot s\u2019aconsegueix\u201d<\/span><\/p>\n

No pensis com tu, pensa com el client<\/h2>\n

Un dels errors m\u00e9s comuns \u00e9s que la majoria d\u2019eCommerce estan enfocats segons el que pensa l\u2019eCommerce manager<\/strong>. Ens en podem adonar quan mirem les paraules clau<\/strong> que l\u2019eCommerce \u201cataca\u201d, la redacci\u00f3 de les fitxes de producte o els articles del blog.<\/p>\n

\u00c9s important enfocar el nostre negoci al client final o potencial<\/strong>, que \u00e9s qui acabar\u00e0 comprant el nostre producte o servei. A trav\u00e9s d\u2019una an\u00e0lisi concreta del teu p\u00fablic objectiu<\/strong> i l\u2019an\u00e0lisi espec\u00edfica de paraules clau t\u2019ajudarem a optimitzar el posicionament web<\/strong>.<\/p>\n

Posem com a exemple un eCommerce que es dedica a vendre material inform\u00e0tic:<\/em><\/p>\n

Web 1:<\/u><\/p>\n

\"web1\"<\/p>\n

 <\/p>\n

Web 2:<\/span><\/p>\n

\"web2\"<\/p>\n

Quina descripci\u00f3 prefereixes? Jo tamb\u00e9 prefereixo la descripci\u00f3 del web n\u00fam. 2<\/strong>, per\u00f2 no \u00e9s nom\u00e9s aix\u00f2: a sota continua amb les caracter\u00edstiques<\/strong> i, per si no n\u2019hi hagu\u00e9s prou, tenim diverses pestanyes com les opinions dels compradors<\/strong>, v\u00eddeos<\/strong> sobre la pantalla i fins i tot preguntes i respostes<\/strong>. L\u2019experi\u00e8ncia d\u2019usuari i el temps a la p\u00e0gina tamb\u00e9 s\u00f3n factors que ajudaran a posicionar el nostre site.<\/p>\n

El web ha de ser user friendly en tots els aspectes<\/strong>, ja que no tots els usuaris s\u00f3n experts en el teu sector.<\/p>\n

El SEO no \u00e9s nom\u00e9s text<\/h2>\n

Com a usuaris, quan parlem de SEO el primer que ens ve al cap \u00e9s el text optimitzat<\/strong>. La realitat \u00e9s una altra: el SEO t\u00e9 m\u00e9s de 200 factors que ajuden a posicionar un web<\/strong> o un eCommerce. Els factors s\u2019agrupen en dues grans categories, el SEO On Page<\/strong> i el SEO Off Page<\/strong>, per\u00f2 la majoria d\u2019aquests canvis no es perceben des del punt de vista de l\u2019usuari.<\/p>\n

No oblidis que la gran majoria de l\u2019optimitzaci\u00f3 SEO no es veu a simple vista.<\/p>\n

No complementar el SEO amb SEM<\/h2>\n

Un error molt com\u00fa als eCommerce \u00e9s contractar una estrat\u00e8gia SEO sense complementar-la amb una estrat\u00e8gia SEM<\/strong> (publicitat a Google).<\/p>\n

El SEO ens aporta beneficis a mitj\u00e0\/llarg termini, tot i que sempre aconsellem complementar-lo amb una bona estrat\u00e8gia de publicitat a Google<\/strong>. Les visites que ens aportar\u00e0 la publicitat a Google seran visites de qualitat<\/strong> que han entrat al nostre web perqu\u00e8 els interessa el producte o servei. Generen visibilitat i notorietat de manera r\u00e0pida<\/strong>. Aix\u00f2 ens donar\u00e0 una empenta gr\u00e0cies a la quantitat d\u2019usuaris que atraiem, un percentatge de rebot baix que indica que a l\u2019usuari li agrada el que ha trobat, un temps de visita alt i altres factors que Google t\u00e9 en compte. A banda d\u2019aquests factors, tamb\u00e9 rebrem visites de qualitat d\u2019usuaris que es poden convertir en clients<\/strong> perqu\u00e8 han trobat al nostre eCommerce el producte o servei que buscaven.<\/p>\n

No contractar professionals especialitzats<\/h2>\n

Sovint ens trobem eCommerce \u201coptimitzats\u201d per familiars o pel mateix eCommerce manager amb coneixements b\u00e0sics de SEO adquirits llegint posts diversos trobats a internet i escrits per autoanomenats \u201cgurus\u201d.<\/p>\n

Quan ens trobem aquests casos, ho detectem immediatament<\/strong>, ja que, tot i la bona intenci\u00f3, les keywords amb potencial per generar tr\u00e0nsit no acostumen a estar ben treballades ni enfocades<\/strong>, el SEO On Page t\u00e9 marge de millora<\/strong> i, al SEO Off Page<\/strong> (enlla\u00e7os entrants), els enlla\u00e7os solen estar col\u00b7locats en p\u00e0gines penalitzades<\/strong>, webs que no aporten valor o, fins i tot, no hi ha enlla\u00e7os entrants.<\/p>\n

Contractar un professional o, molt millor, un equip professional multidisciplinari \u00e9s un punt clau en l\u2019estrat\u00e8gia online d\u2019un eCommerce<\/strong> per obtenir els resultats previstos.<\/p>\n

Aquests s\u00f3n els 5 errors m\u00e9s comuns en el posicionament d\u2019un eCommerce<\/strong>, tot i que n\u2019hi ha molts m\u00e9s. Des de Trilogi (TLG Commerce)<\/a> volem que el teu eCommerce triomfi com la Coca-Cola<\/strong> i per aix\u00f2 et proposem els nostres serveis.<\/p>\n

Ens pots demanar informaci\u00f3 contactant<\/a> amb nosaltres; estarem encantats d\u2019ajudar el teu negoci online a cr\u00e9ixer.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Millorar el posicionament web d\u2019un eCommerce \u00e9s un dels serveis que m\u00e9s es demanen al Departament de M\u00e0rqueting de Trilogi (TLG Commerce). Al llarg d\u2019aquests anys hem detectat 5 errors comuns en el posicionament eCommerce. Pr\u00e0ctiques poc o gens efectives que podem corregir a temps i que poden suposar un gir de 180 graus en […]<\/p>\n","protected":false},"author":2,"featured_media":12802,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\n5 errors en el posicionament del teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Millorar el posicionament web d\u2019un eCommerce \u00e9s un dels serveis que m\u00e9s es demanen al Departament de M\u00e0rqueting de Trilogi (TLG Commerce ). 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