{"id":18768,"date":"2017-01-17T00:00:00","date_gmt":"2017-01-16T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/aquest-2017-aposta-per-un-pla-de-marqueting-360\/"},"modified":"2017-01-17T00:00:00","modified_gmt":"2017-01-16T23:00:00","slug":"aquest-2017-aposta-per-un-pla-de-marqueting-360","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/aquest-2017-aposta-per-un-pla-de-marqueting-360\/","title":{"rendered":"Aquest 2017 aposta per un pla de m\u00e0rqueting 360"},"content":{"rendered":"<p><strong>El 2017 entra amb molta for\u00e7a al sector del m\u00e0rqueting online<\/strong>. Aquest any, les primeres posicions de Google, els CPC baixos a Adwords i els likes a les xarxes socials seran m\u00e9s valorats que mai. La compet\u00e8ncia \u00e9s cada vegada m\u00e9s dura i inverteix cada vegada m\u00e9s en la seva estrat\u00e8gia online.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7009\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/shutterstock_363712697.jpg\" width=\"750\" height=\"500\" \/><\/p>\n<p>El departament de m\u00e0rqueting de <strong><a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce (Trilogi)<\/a><\/strong><a href=\"https:\/\/trilogi.com\/ca\/\"> <\/a>et pot ajudar a encarar b\u00e9 aquest any perqu\u00e8 la teva marca dugui a terme una estrat\u00e8gia de m\u00e0rqueting 360<strong>. Aprofita la nostra<\/strong><strong> <\/strong><em><strong>expertesa<\/strong><\/em><strong><em> <\/em><\/strong><strong>i comen\u00e7a el 2017 amb una estrat\u00e8gia completa.<\/strong><\/p>\n<h2>La import\u00e0ncia d\u2019un pla de m\u00e0rqueting 360<\/h2>\n<p><strong>Tenir una estrat\u00e8gia de m\u00e0rqueting 360 \u00e9s indispensable el 2017<\/strong> per diversos motius:<\/p>\n<ul>\n<li><strong>La compet\u00e8ncia fa accions en diversos canals<\/strong> (SEO, SEM, Social Ads, xarxes socials, usabilitat, email m\u00e0rqueting, pricing, accions puntuals i molt m\u00e9s)<\/li>\n<li><strong>Les empreses inverteixen cada vegada m\u00e9s<\/strong> en el canal online com a alternativa als canals tradicionals<\/li>\n<li>Una inversi\u00f3 en posicionament web (acci\u00f3 a mitj\u00e0\/llarg termini) sense <strong>una empenta amb Google Adwords o una estrat\u00e8gia de pricing adequada<\/strong> deixaria la feina a mitges (en el primer cas trigar\u00edem setmanes a veure els resultats esperats i en el segon rebr\u00edem moltes visites de qualitat que no convertirien).<\/li>\n<li><strong>\u00c9s important seguir la mateixa l\u00ednia en totes les nostres accions<\/strong>: seguir una guia d\u2019estil tant per a xarxes socials com per a email m\u00e0rqueting o contingut web perqu\u00e8 la imatge de marca sigui sempre la mateixa.<\/li>\n<li><strong>El consumidor \u00e9s cada vegada m\u00e9s digital i exigent.<\/strong> Disposa d\u2019\u00abarmes\u00bb per trobar, comparar i aconseguir el producte desitjat, de manera que l\u2019hem d\u2019abordar de forma intel\u00b7ligent i personalitzada.<\/li>\n<\/ul>\n<h2>Exemples d\u2019estrat\u00e8gies 360<\/h2>\n<p><strong>Un exemple d\u2019estrat\u00e8gia 360 de m\u00e0rqueting online \u00e9s<a href=\"http:\/\/www.brutalzapas.com\/?utm_source=BlogTrilogi&amp;utm_campaign=PostMarketing\"> Brutal Zapas<\/a><\/strong>. Aqu\u00ed podeu veure unes captures de pantalla dels diferents canals. <strong>La imatge de marca \u00e9s sempre la mateixa<\/strong>, el llenguatge tamb\u00e9, i segueixen la mateixa l\u00ednia d\u2019actuaci\u00f3. <strong>Respirem l\u2019esperit Brutal Zapas a cadascun dels seus canals<\/strong>, que sempre es treballen conjuntament.<\/p>\n<ul>\n<li>Correu titulat \u201cEls Reis t\u2019han portat fins a un -60%!!\u201d<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6949 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1.jpg\" alt=\"marketing360\" width=\"390\" height=\"582\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>B\u00e0ner al web:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6950 size-large\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-1024x476.jpg\" alt=\"marketing360-2\" width=\"1024\" height=\"476\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Rem\u00e0rqueting de b\u00e0ners:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-6951 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3.jpg\" alt=\"marketing360-2\" width=\"728\" height=\"90\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Publicacions a xarxes socials:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6952\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4.jpg\" alt=\"marketing360-3\" width=\"477\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Estrat\u00e8gia de m\u00e0rqueting 360 real<\/h2>\n<p>Quan parlem de <strong>m\u00e0rqueting 360\u00ba<\/strong> ens referim, com hem dit abans, a una estrat\u00e8gia que <strong>s\u2019aplica a tots els canals conjuntament, incl\u00f2s l\u2019offline<\/strong>. Aix\u00ed doncs, s\u2019aplicar\u00e0 tant a les creativitats com al llenguatge, els textos, els articles del blog, l\u2019email m\u00e0rqueting, les promocions, etc.<\/p>\n<p>Hem de comunicar qualsevol estrat\u00e8gia o canvi aplicat al nostre eCommerce que pugui beneficiar els compradors actuals i futurs. Per exemple, quan incorporem m\u00f2duls que poden beneficiar els clients, com el m\u00f2dul Paga + tarde. En aquest cas podem crear un b\u00e0ner temporal, enviar un correu a la nostra base de dades, crear una p\u00e0gina al peu del web que es digui \u201cPaga + tarde\u201d i posar el logotip en algunes creativitats futures, o fins i tot comentar als textos que es pot finan\u00e7ar al moment, etc.<\/p>\n<p><strong>Totes aquestes accions ajudaran a incrementar la facturaci\u00f3.<\/strong><\/p>\n<h2>Adaptar l\u2019estrat\u00e8gia 360 als canvis i novetats<\/h2>\n<p>Sempre que apliquem una <strong>estrat\u00e8gia de m\u00e0rqueting 360<\/strong> ens hem d\u2019adaptar al mercat, als clients i a l\u2019actualitat. Per tant, si volem aplicar l\u2019estrat\u00e8gia a Google Adwords, hem de tenir en compte que ara cal implementar un certificat SSL perqu\u00e8 les campanyes no es vegin afectades negativament (suspensi\u00f3 del compte).<\/p>\n<p>Un altre exemple poden ser les xarxes socials. Podem tenir una estrat\u00e8gia genial en SEO, SEM, email m\u00e0rqueting i blog, per\u00f2 descuidar les xarxes socials.<strong> Aquest punt sol ser for\u00e7a com\u00fa<\/strong> i nom\u00e9s <strong>cal fixar-nos en el mercat asi\u00e0tic<\/strong> per adonar-nos que <strong>les xarxes socials estan en auge<\/strong> i que aniran a molt m\u00e9s en els propers mesos i anys; per aix\u00f2 hem de cuidar la imatge de marca i els nostres seguidors amb molt d\u2019afecte.<\/p>\n<p>No es pot oblidar que en una estrat\u00e8gia de m\u00e0rqueting 360 \u00e9s clau definir el paper que t\u00e9 el producte o la marca al m\u00f3n offline. Les sinergies entre l\u2019on i l\u2019off ajudaran a incrementar el tr\u00e0nsit, a m\u00e9s de la recurr\u00e8ncia, a trav\u00e9s de diferents accions de captaci\u00f3 i fidelitzaci\u00f3.<\/p>\n<p>Si tu tamb\u00e9 vols aplicar una estrat\u00e8gia de m\u00e0rqueting 360 al teu eCommerce i necessites suport,<a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\"><strong> pots comptar amb el nostre equip de m\u00e0rqueting online<\/strong><\/a>, que no dubtar\u00e0 a donar-te suport en tot moment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2017 entra amb molta for\u00e7a al sector del m\u00e0rqueting online. Aquest any, les primeres posicions de Google, els CPC baixos a Adwords i els likes a les xarxes socials seran m\u00e9s valorats que mai. La compet\u00e8ncia \u00e9s cada vegada m\u00e9s dura i inverteix cada vegada m\u00e9s en la seva estrat\u00e8gia online. El departament de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12829,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[937,1509,949],"class_list":["post-18768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-ecommerce","tag-marqueting-360","tag-marqueting-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aquest 2017 aposta per un pla de m\u00e0rqueting 360 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El 2017 entra amb molta for\u00e7a al sector del m\u00e0rqueting online . 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