{"id":18764,"date":"2017-01-30T00:00:00","date_gmt":"2017-01-29T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tutorial-de-google-search-console-per-a-principiants\/"},"modified":"2017-01-30T00:00:00","modified_gmt":"2017-01-29T23:00:00","slug":"tutorial-de-google-search-console-per-a-principiants","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tutorial-de-google-search-console-per-a-principiants\/","title":{"rendered":"Tutorial de Google Search Console per a principiants"},"content":{"rendered":"<p>Feia temps que vol\u00edem parlar de <strong>Google Search Console<\/strong> i al <a href=\"https:\/\/trilogi.com\/ca\/\">departament de M\u00e0rqueting de Trilogi (TLG Commerce)<\/a> ens hi hem llan\u00e7at. Aquest tutorial portar\u00e0 els m\u00e9s curiosos a con\u00e8ixer una eina gratu\u00efta de Google que pot aportar grans <strong>beneficis als eCommerce<\/strong>.<br \/>\n<img decoding=\"async\" class=\"wp-image-7103 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/beginers-gsc.jpg\" alt=\"Tutorial de Google Search Console\" width=\"730\" height=\"381\" \/><br \/>\nAbans de comen\u00e7ar, cal tenir clar el concepte d\u2019<strong>URL<\/strong> (<em>Uniform Resource Locator<\/em>).<br \/>\nB\u00e0sicament, una URL \u00e9s una fletxa que diu a Google:<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Aqu\u00ed tinc els meus arxius al servidor<span class=\"t80\">\u201d<\/span><\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">I per qu\u00e8 explico aix\u00f2 abans de parlar de Google Search Console?<\/p>\n<p>Molt f\u00e0cil: Google Search Console permet a l\u2019usuari veure les URL <strong>com si fos Googlebot<\/strong> i entendre el m\u00e8tode de valoraci\u00f3 d\u2019indexaci\u00f3 que s\u2019utilitza.<br \/>\nA continuaci\u00f3 us far\u00e9 una definici\u00f3 molt pr\u00e0ctica per entendre GSC:<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Google Search Console \u00e9s el nostre aeroport per diagnosticar les URL (avions) del nostre site.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\">Googlebot, doncs, seria l\u2019encarregat de preparar els avions (URL) perqu\u00e8 surtin de pista correctament.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\">Els passatgers d\u2019aquests avions s\u00f3n els nostres usuaris o visitants, i nosaltres som els controladors aeris d\u2019aquest peculiar aeroport<span class=\"t80\">\u201d<\/span><\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\">L\u2019<strong>objectiu de Google<\/strong> \u00e9s donar a l\u2019usuari la millor experi\u00e8ncia de navegaci\u00f3, i nosaltres hem de fer que trobi el que busca de la manera m\u00e9s f\u00e0cil possible.<\/p>\n<h2>Com posar en marxa Google Search Console<\/h2>\n<p>Aquesta eina ens dona molt\u00edssima informaci\u00f3. Per accedir-hi hem d\u2019anar a la p\u00e0gina de Google Search Console i <strong>afegir la nostra propietat web<\/strong>.<br \/>\n<img decoding=\"async\" class=\"wp-image-7078 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/GSA_property.jpg\" alt=\"Propietat de Google Search Console\" width=\"750\" height=\"175\" \/><br \/>\nEl pas seg\u00fcent ser\u00e0 <strong>verificar la nostra propietat<\/strong> i demostrar que som els propietaris d\u2019aquesta web:<br \/>\n<img decoding=\"async\" class=\"wp-image-7083 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ga_GSC.jpg\" alt=\"Confirmar Search Console\" width=\"624\" height=\"425\" \/><br \/>\nEl proc\u00e9s <strong>m\u00e9s senzill i r\u00e0pid<\/strong> \u00e9s utilitzar el m\u00e8tode alternatiu que ens proporciona Google Analytics.<br \/>\nPer verificar la propietat, n\u2019hi ha prou de <strong>ser administrador de la teva p\u00e0gina de Google Analytics<\/strong> i seguir els passos que s\u2019indiquen a la imatge.<br \/>\n<u>Un cop verificada la nostra propietat<\/u>, podrem comen\u00e7ar a utilitzar Google Search Console a fons.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">Preparat per aprendre quins avantatges i quina informaci\u00f3 pots treure de GSC?<\/p>\n<p>Comencem veient el nostre tauler de control:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7079\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/GSA_dashboard.jpg\" alt=\"Tauler de control de Google Search Console\" width=\"750\" height=\"299\" \/><br \/>\nA l\u2019esquerra hi ha classificades les diferents funcions que podem utilitzar a GSC.<br \/>\nA la <strong>vista general del tauler de control<\/strong> tenim informaci\u00f3 vital per saber l\u2019estat de salut de la nostra xarxa d\u2019URL.<br \/>\nPodem dividir aquest gr\u00e0fic en <strong>3 blocs<\/strong>:<\/p>\n<ul>\n<li>\n<h3><strong>Bloc de Rastreig<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Indica <strong>errors procedents del servidor<\/strong> (DNS, connectivitat, fitxer robots.txt i errors de tipus HTTP)<\/p>\n<ul>\n<li>\n<h3><strong>Bloc de Cerques<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Indica quines <strong>URL han cercat i visitat els usuaris<\/strong> a trav\u00e9s del cercador de Google.<\/p>\n<p class=\"cuidado\">Nom\u00e9s podreu obtenir dades de la versi\u00f3 de navegaci\u00f3 de Google; no es podran analitzar cerques a Safari, Firefox, Oracle o altres cercadors<\/p>\n<ul>\n<li>\n<h3><strong>Bloc de Sitemaps<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Indica, dins dels nostres sitemaps, quantes <strong>URL indexables<\/strong> han acabat <u>sent indexades<\/u> per Googlebot.<\/p>\n<p class=\"curiosidad\">\u00c9s interessant tenir una r\u00e0tio similar d\u2019enviades i indexades per diagnosticar un nivell de salut \u00f2ptim del nostre enlla\u00e7at cap a la p\u00e0gina.<\/p>\n<p>El tauler de control t\u00e9 la funci\u00f3 d\u2019avisar-te d\u2019estats globals que podrien <strong>afectar negativament el teu web<\/strong>.<br \/>\nGr\u00e0cies a GSC <strong>ens podrem anticipar a possibles canvis<\/strong> dins de l\u2019estructura d\u2019enlla\u00e7os interna que s\u2019acabi indexant al cercador de Google.<\/p>\n<h2>Els apartats de Google Search Console<\/h2>\n<p>GSC t\u00e9 una varietat de funcions tan \u00e0mplia que em centrar\u00e9 nom\u00e9s en les que de deb\u00f2 en puguis <strong>treure tot el suc possible<\/strong>.<\/p>\n<h3>Aparen\u00e7a al cercador:<\/h3>\n<p>El primer aspecte important s\u00f3n les <strong>dades estructurades<\/strong> i les <strong>targetes enriquides<\/strong> (Google rich cards).<br \/>\nAmb les dades estructurades facilitem als <strong>rastrejadors de Google<\/strong> el processament de la informaci\u00f3 representada a la nostra p\u00e0gina web.<br \/>\nAquesta estructuraci\u00f3 es pot fer mitjan\u00e7ant marcadors de dades, com el fam\u00f3s llenguatge schema.org i formats com els Microdades i RDFa.<br \/>\nAquests marcadors procedents del llenguatge <a href=\"http:\/\/schema.org\/docs\/documents.html\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org<\/a> s\u00f3n etiquetes que s\u2019afegeixen com a atribut dins del codi HTML del web.<\/p>\n<p class=\"cuidado\">Si no tens dades estructurades perdr\u00e0s visibilitat al teu web.<\/p>\n<p>La causa \u00e9s senzilla: <strong>Google no la podr\u00e0 mostrar com tu vols<\/strong> ni tampoc la podr\u00e0 classificar amb el 100% dels seus detalls.<br \/>\nSi necessites ajuda per gestionar les dades estructurades, et recomano aquest <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Assistent de Google<\/a>, que t\u2019ajudar\u00e0 segons el sector en qu\u00e8 et trobis. <strong>Estalviar\u00e0s temps i diners!<\/strong><br \/>\nLes targetes enriquides <strong>s\u00f3n un punt a favor<\/strong> si has fet la tasca anterior d\u2019estructurar les teves dades:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7081\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/rich-result-evolution.png\" alt=\"Targetes enriquides de Google\" width=\"750\" height=\"422\" \/><br \/>\nEls <strong>beneficis<\/strong> que experimentar\u00e0 l\u2019usuari seran impressionants. Podr\u00e0 rebre <strong>informaci\u00f3 directa<\/strong> sobre la qualitat del lloc web i sobre si de deb\u00f2 \u00e9s rellevant per a ell.<br \/>\n<strong>Millorar\u00e0 la taxa de reincid\u00e8ncia<\/strong> del visitant i tindrem m\u00e9s probabilitats que aquest usuari ens torni a visitar.<br \/>\nUn apartat que s\u2019est\u00e0 comen\u00e7ant a implementar al m\u00f3n del \u201c<em>Mobile Web<\/em>\u201d s\u00f3n els <strong>formats AMP<\/strong> (<em>Accelerated Mobile Pages<\/em>).<br \/>\nRecomano entrar en aquesta p\u00e0gina sobre <a href=\"https:\/\/www.ampproject.org\/docs\/reference\/spec\" target=\"_blank\" rel=\"noopener noreferrer\">Formats AMP<\/a> per entendre\u2019n el concepte, per\u00f2 aviat tindreu un post explicatiu si us interessa enfocar-vos en la plataforma m\u00f2bil.<\/p>\n<h3>Tr\u00e0nsit de cerca<\/h3>\n<p>Aquest apartat resumeix com ens poden acabar trobant els usuaris, quines <strong>consultes<\/strong> es fan al cercador i quina <strong>segmentaci\u00f3 <\/strong>atrau la nostra p\u00e0gina.<br \/>\nUn altre tipus d\u2019informaci\u00f3 que obtenim \u00e9s un llistat dels enlla\u00e7os que apunten al nostre lloc i de l\u2019enlla\u00e7at intern que tenim a la p\u00e0gina web.<\/p>\n<div class=\"curiosidad\">\n<p><strong>\u00c9s m\u00e9s important cuidar l\u2019enlla\u00e7at intern:<\/strong><\/p>\n<ul>\n<li>Donar\u00e0 qualitats \u00faniques al web.<\/li>\n<li>Et diferenciar\u00e0 de la resta i et donar\u00e0 rellev\u00e0ncia, autoritat i confian\u00e7a davant de l\u2019usuari.<\/li>\n<\/ul>\n<\/div>\n<h3>\u00cdndex de Google<\/h3>\n<p>Apartat dedicat exclusivament a donar-te informaci\u00f3 sobre com Google ha acabat indexant les URL indexables que ha trobat.<br \/>\nAquest petit apartat tamb\u00e9 informa sobre recursos bloquejats que provinguin d\u2019un altre host o de llocs web no definits.<\/p>\n<p class=\"cuidado\">Googlebot s\u2019enfada si no pot rastrejar un concepte, per senzill que sigui. \u00c9s millor donar ordres a Googlebot al fitxer robots.txt que autoritzar l\u2019acc\u00e9s complet al web.<\/p>\n<p>En trobar\u00e0s una definici\u00f3 genial i completa al seg\u00fcent <a href=\"https:\/\/trilogi.com\/blog\/ca\/consells-seo-per-a-botigues-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a><\/p>\n<h3>Rastreig<\/h3>\n<p>L\u2019apartat de Rastreig ens informar\u00e0 <u>de com veu Google el nostre web i quins errors troba.<\/u><br \/>\nEls errors de rastreig s\u00f3n inconvenients que troba el robot per poder processar la informaci\u00f3 d\u2019una URL del nostre web.<br \/>\nGooglebot <strong>classifica els errors per dispositiu<\/strong>, tant a l\u2019ordinador com al smartphone.<br \/>\nA m\u00e9s, informa dels errors del lloc web i de les URL.<br \/>\nA <strong>estad\u00edstiques de rastreig<\/strong> s\u2019obt\u00e9 informaci\u00f3 sobre l\u2019<u>activitat que ha fet Googlebot<\/u> els \u00faltims 3 mesos.<br \/>\nPodem interpretar com ha actuat amb els nostres mapes del web i de quina manera ho ha fet.<\/p>\n<p class=\"cuidado\">Pareu atenci\u00f3 als pics o baixades del temps de desc\u00e0rrega o dels kilobytes descarregats.<\/p>\n<p>Haurien de fer saltar l\u2019alarma vermella, perqu\u00e8 la <strong>sobreactivitat de Googlebot no \u00e9s bona<\/strong> per al futur del nostre site.<br \/>\nL\u2019apartat Explora com Google permet a l\u2019usuari processar una URL com ho faria el robot de Google.<br \/>\nTenim dues opcions: <strong>\u201cObtenir\u201d<\/strong> i <strong>\u201cObtenir i processar\u201d<\/strong>, cadascuna amb els seus objectius.<br \/>\nPrimer vegem les difer\u00e8ncies de cada funci\u00f3:<\/p>\n<ul>\n<li><strong>Obtenir:<\/strong> s\u2019executa una URL espec\u00edfica del lloc web i mostra una resposta HTTP sense carregar recursos addicionals.<br \/>\nAquest proc\u00e9s \u00e9s vital si vols saber l\u2019estat de seguretat d\u2019aquesta URL al lloc web.<\/li>\n<li><strong>Obtenir i processar:<\/strong> fa el mateix proc\u00e9s que \u201cobtenir\u201d, per\u00f2 carrega recursos addicionals i mostra el web complet. La seva funci\u00f3 \u00e9s comparar aspectes visuals que Googlebot no acabi detectant per\u00f2 que tu, com a usuari, s\u00ed. Aquest proc\u00e9s serveix per millorar l\u2019optimitzaci\u00f3 de dissenys i imatges tant a escriptori com a dispositius m\u00f2bils.<\/li>\n<\/ul>\n<p class=\"cuidado\">Tingueu en compte que, un cop demanem a GoogleBot que processi la URL per a escriptori o m\u00f2bil, trigar\u00e0 uns minuts.<\/p>\n<p>Us adjunto una imatge de com quedaria:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7082\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Googlebot_view.jpg\" alt=\"Opci\u00f3 Explora com Googlebot\" width=\"750\" height=\"488\" \/><br \/>\nFixeu-vos que GoogleBot <strong>no veu els productes que es mostren<\/strong>.<br \/>\nB\u00e0sicament, GoogleBot t\u00e9 una <u>naturalesa artificial<\/u> que <strong>nom\u00e9s analitza el que nosaltres li deixem analitzar<\/strong>; el podem camuflar mitjan\u00e7ant codi.<br \/>\nEn general, nom\u00e9s donar\u00edem <strong>feina innecess\u00e0ria a GoogleBot<\/strong> i ens podr\u00edem exposar a <strong>futures penalitzacions<\/strong>.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">En situacions en qu\u00e8 hi ha dubtes i prou gravetat per generar riscos per al teu eCommerce, \u00e9s el moment de contactar amb <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Trilogi (TLG Commerce)<\/a><\/p>\n<h3>Problemes de seguretat<\/h3>\n<p>Aquesta secci\u00f3 s\u2019ha de visitar sobretot quan <strong>comences el proc\u00e9s d\u2019indexaci\u00f3<\/strong> de la teva p\u00e0gina web.<br \/>\nGSC t\u2019avisar\u00e0 si sorgeix alguna discrep\u00e0ncia o error en termes de seguretat (codi mal implementat o advertiments de continguts procedents de dominis amb programari malici\u00f3s).<\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\">El meu consell \u00e9s que revisis aquest apartat 2 vegades per setmana quan comencis amb el web i un cop al mes quan ja el tinguis en marxa i tot estigui correcte.<\/p>\n<h3>Altres recursos<\/h3>\n<p>Finalment arribem a l\u2019\u00faltim punt, i el millor de tots.<\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\">Aqu\u00ed \u00e9s on hi ha els pous de petroli de GSC.<\/p>\n<p>Tindr\u00e0s un <strong>llistat d\u2019eines<\/strong> que et poden ajudar a <u>millorar l\u2019optimitzaci\u00f3 de Search Console<\/u>, i a m\u00e9s les pots vincular entre si per millorar-ne el rendiment.<br \/>\nDestacaria les eines de <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google PageSpeed Insights<\/strong><\/a> per veure quina <strong>velocitat de c\u00e0rrega<\/strong> t\u00e9 el teu lloc web i com la pots millorar.<br \/>\nTamb\u00e9 seria interessant que fessis un cop d\u2019ull a <a href=\"https:\/\/www.google.es\/retail\/merchant-center\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Merchant Center<\/strong><\/a> per a futures campanyes a la <strong>xarxa de Shopping<\/strong> de Google.<\/p>\n<h2>Conclusi\u00f3<\/h2>\n<p>Search Console aporta informaci\u00f3 sobre la visibilitat a la <strong>xarxa de cerca de Google<\/strong> i sobre l\u2019estat de rastreig i indexaci\u00f3 del nostre web.<br \/>\nSobretot, aporta una interpretaci\u00f3 de <strong>quins mitjans fa servir el nostre visitant<\/strong> per trobar-nos i quins <strong>termes de cerca<\/strong> acaba introduint al cercador per veure la nostra p\u00e0gina.<\/p>\n<p class=\"curiosidad\">Resumint totes les funcionalitats, has de tenir present que Google Search Console no arriba al 100% del seu potencial si no pots creuar les dades obtingudes amb altres eines de Google.<\/p>\n<p>Per exemple, Google Analytics.<br \/>\nCreus que la teva <strong>xarxa d\u2019enlla\u00e7os \u00e9s sana i apta<\/strong> per ser indexada per Googlebot?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feia temps que vol\u00edem parlar de Google Search Console i al departament de M\u00e0rqueting de Trilogi (TLG Commerce) ens hi hem llan\u00e7at. Aquest tutorial portar\u00e0 els m\u00e9s curiosos a con\u00e8ixer una eina gratu\u00efta de Google que pot aportar grans beneficis als eCommerce. Abans de comen\u00e7ar, cal tenir clar el concepte d\u2019URL (Uniform Resource Locator). B\u00e0sicament, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12845,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tutorial de Google Search Console per a principiants | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Feia temps que vol\u00edem parlar de Google Search Console i al departament de M\u00e0rqueting de Trilogi (TLG Commerce) ens hi hem llan\u00e7at. 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