{"id":18760,"date":"2017-02-07T00:00:00","date_gmt":"2017-02-06T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tot-el-que-hauries-de-saber-duna-consultoria-de-marqueting-online\/"},"modified":"2017-02-07T00:00:00","modified_gmt":"2017-02-06T23:00:00","slug":"tot-el-que-hauries-de-saber-duna-consultoria-de-marqueting-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tot-el-que-hauries-de-saber-duna-consultoria-de-marqueting-online\/","title":{"rendered":"Tot el que hauries de saber d\u2019una consultoria de m\u00e0rqueting online"},"content":{"rendered":"<p>Actualment tenir un negoci online s\u2019ha tornat tan complex com tenir una botiga f\u00edsica. Conceptes com posicionament org\u00e0nic, conversions, tr\u00e0nsit, ROI, m\u00e0rqueting online o Google AdWords s\u00f3n termes que poden semblar poc rellevants per a un negoci local, per\u00f2 que en el m\u00f3n de l\u2019eCommerce s\u2019han tornat indispensables.<\/p>\n<p>Con\u00e8ixer l\u2019estat actual de la teva botiga online, saber on falla i, sobretot, <a href=\"https:\/\/trilogi.com\/blog\/ca\/aquest-2017-aposta-per-un-pla-de-marqueting-360\/\">con\u00e8ixer quines s\u00f3n les millors palanques de creixement per a la teva eShop<\/a> s\u00f3n els objectius principals de qualsevol consultoria de m\u00e0rqueting online.<\/p>\n<h2><strong>Necessito una consultoria per a la meva botiga online?<\/strong><\/h2>\n<p>Crec que, arribats a aquest punt, tots els que ens dediquem al m\u00e0rqueting online haur\u00edem d\u2019adaptar per als nostres clients la famosa frase de Descartes \u00ab<em>Penso, despr\u00e9s existeixo\u00bb<\/em> amb un concepte revelador i aclaridor:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7232\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/personal-branding-like-will-ferrell-3-638.jpg\" alt=\"m\u00e0rqueting online\" width=\"400\" height=\"300\" \/><\/p>\n<p>\u00c9s a dir, si la teva botiga online no t\u00e9 un pla de m\u00e0rqueting online adequat, no apareixer\u00e0s al principal cercador, que \u00e9s Google, ni aconseguir\u00e0s la notorietat ni la visibilitat necess\u00e0ries per obtenir els resultats esperats.<\/p>\n<p>Aquesta situaci\u00f3 es tradueix en l\u2019oportunitat perfecta per fer una consultoria de m\u00e0rqueting online. <strong>L\u2019experi\u00e8ncia, els coneixements t\u00e8cnics i l\u2019<em>expertise<\/em> en tota mena de sectors d\u2019un consultor web poden ajudar enormement a augmentar els beneficis d\u2019un eCommerce.<\/strong> No nom\u00e9s millorant el posicionament org\u00e0nic, sin\u00f3 tamb\u00e9 amb estrat\u00e8gies empresarials que parteixen de les famoses <strong>4P del m\u00e0rqueting<\/strong> (<strong>Producte, Preu, Promoci\u00f3, Placement<\/strong>), per\u00f2 que a m\u00e9s inclouen les \u00abP\u00bb del m\u00e0rqueting online: Personalitzaci\u00f3, Participaci\u00f3, Peer to Peer en comunitats o models Predictius (lligats als h\u00e0bits de consum i a la recurr\u00e8ncia).<\/p>\n<p>Per\u00f2 aquest apartat comen\u00e7ava amb una pregunta senzilla: <strong><em>Necessito una consultoria per a la meva botiga online?<\/em> I la nostra resposta \u00e9s S\u00cd<\/strong>. Tots els negocis online estan subjectes actualment als canvis i les novetats d\u2019un sector cada vegada m\u00e9s ampli i inestable.<\/p>\n<p>Estar a l\u2019avantguarda dels serveis i les ajudes al client que oferim al nostre eCommerce, comptar amb professionals del sector, apostar pel m\u00e0rqueting online i saber quin tipus d\u2019estrat\u00e8gies dur a terme s\u00f3n els objectius principals de qualsevol consultoria de m\u00e0rqueting online.<\/p>\n<h2><strong>Qu\u00e8 analitza una consultoria de m\u00e0rqueting online?<\/strong><\/h2>\n<p>Tota consultoria de m\u00e0rqueting online es basa a analitzar exhaustivament tots els aspectes de la botiga online que afecten tant el tr\u00e0nsit web com el comportament de l\u2019usuari a la botiga.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\"><strong>Detectar errors i corregir-los a temps s\u00f3n alguns dels objectius principals de qualsevol consultoria online.<\/strong><\/p>\n<p>Les consultories de m\u00e0rqueting online se centren principalment a analitzar fins al m\u00ednim detall aspectes com:<\/p>\n<ul>\n<li>An\u00e0lisi del tr\u00e0nsit web i del comportament de l\u2019usuari<\/li>\n<li>M\u00e0rqueting online (SEO, SEM, Email Marketing, etc.)<\/li>\n<li>Xarxes socials<\/li>\n<li>Estrat\u00e8gies de fidelitzaci\u00f3 del client<\/li>\n<li>Promocions i descomptes<\/li>\n<li>Compet\u00e8ncia<\/li>\n<li>Best practices<\/li>\n<\/ul>\n<p>Fins ara nom\u00e9s ens hem centrat en els aspectes relacionats amb l\u2019entorn online. Ara b\u00e9, no hem d\u2019oblidar que, <strong>per enfocar una bona estrat\u00e8gia online en els casos en qu\u00e8 tamb\u00e9 es t\u00e9 botiga f\u00edsica, haurem de comen\u00e7ar a treballar l\u2019<a href=\"https:\/\/trilogi.com\/blog\/ca\/omnicanalitat-com-fer-que-el-canal-offline-i-lonline-sentenguin\/\">omnicanalitat <\/a> i proporcionar diferents accions sin\u00e8rgiques i alineades<\/strong> per generar vinculaci\u00f3 i recurr\u00e8ncia, en qu\u00e8 nom\u00e9s hi hagi dos guanyadors: el client i l\u2019empresa.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7233\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/The-perils-of-best-practices.jpg\" alt=\"consultoria online\" width=\"650\" height=\"372\" \/><\/p>\n<p>Tant per als negocis online consolidats com per als que comencen el seu cam\u00ed en el m\u00f3n de l\u2019eCommerce, \u00e9s molt important haver comptat en algun moment amb un consultor online expert que els faci con\u00e8ixer els diferents aspectes que hi poden influir.<\/p>\n<p>A m\u00e9s, el consultor online tamb\u00e9 fa de professor perqu\u00e8 el client entengui millor per qu\u00e8 no funciona la seva botiga online i les raons per les quals calen una s\u00e8rie de canvis i millores.<\/p>\n<div class=\"curiosidad\">\n<p><strong>Tot plegat per poder con\u00e8ixer millor aspectes fonamentals del seu eCommerce com:<\/strong><\/p>\n<ul>\n<li>Con\u00e8ixer la situaci\u00f3 real de l\u2019empresa<\/li>\n<li>An\u00e0lisi d\u2019objectius<\/li>\n<li>Planificaci\u00f3 d\u2019accions segons els objectius<\/li>\n<li>Administraci\u00f3 de recursos<\/li>\n<li>Optimitzaci\u00f3 de la inversi\u00f3<\/li>\n<\/ul>\n<\/div>\n<p>A partir de tota l\u2019an\u00e0lisi omnicanal, \u00e9s clau definir un roadmap digital amb diferents reptes a assolir en les properes setmanes o mesos, a curt, mitj\u00e0 i llarg termini.<\/p>\n<p>No podem oblidar que, per garantir que l\u2019estrat\u00e8gia i els seus objectius arribin sempre a bon port, \u00e9s clau treballar amb el concepte <strong>\u201cFrom Strategy to tactics\u201d<\/strong>, \u00e9s a dir, alinear tot un seguit d\u2019accions derivades que permetin detectar de manera quantitativa i qualitativa els diferents insights i mesures correctores.<\/p>\n<h2><strong>Confia en TLG Commerce per fer la consultoria del teu negoci online<\/strong><\/h2>\n<p>A TLG Commerce tenim m\u00e9s de 16 anys d\u2019experi\u00e8ncia en eCommerce i hem ajudat m\u00e9s de 400 empreses no nom\u00e9s a crear el seu negoci online, sin\u00f3 tamb\u00e9 a cr\u00e9ixer en els seus sectors.<\/p>\n<p>Com a experts en solucions tecnol\u00f2giques, amb un ampli coneixement especialitzat en cadascuna de les \u00e0rees del m\u00e0rqueting online i com a <a href=\"https:\/\/www.google.es\/partners\/#a_profile;idtf=6764814372;qury=trilogi\">ag\u00e8ncia certificada Google Partner<\/a>, treballem amb un model de consultoria online 360 pensat per potenciar al m\u00e0xim el negoci online del client gr\u00e0cies al nostre <em>expertise<\/em> comercial, t\u00e8cnic, de m\u00e0rqueting online i de Business<\/p>\n<p>Un plantejament de consultoria a mida que basem en 5 fases fonamentals:<\/p>\n<ul>\n<li><strong><u>eScope<\/u><\/strong>: a TLG Commerce treballem conjuntament el marc d\u2019actuaci\u00f3, la compet\u00e8ncia i els objectius aspiracionals del client. Una an\u00e0lisi exhaustiva del negoci online que esdev\u00e9 un aspecte clau de la consultoria, tamb\u00e9 pel <em>feedback<\/em> que es genera entre client i ag\u00e8ncia.<\/li>\n<\/ul>\n<ul>\n<li><strong><u>eStrategy<\/u><\/strong>: un cop analitzats tots els aspectes rellevants de la botiga online pel que fa al comportament de l\u2019usuari, aspectes demogr\u00e0fics, volum de tr\u00e0nsit, auditoria SEO On-Page i Off-Page del site, a m\u00e9s d\u2019aspectes relacionats amb la usabilitat, la navegaci\u00f3 de l\u2019usuari i les estrat\u00e8gies de la compet\u00e8ncia, \u00e9s el moment d\u2019establir una estrat\u00e8gia a seguir. Una estrat\u00e8gia basada en un seguit de propostes de millora en qu\u00e8 es definiran uns objectius qualitatius i quantitatius a assolir en els propers 6, 12 i 18 mesos.<\/li>\n<\/ul>\n<ul>\n<li><strong><u>eFollow:<\/u><\/strong> un cop clars els objectius a assolir, es preparen diferents sessions de treball personalitzades per fer el seguiment de cadascun dels objectius plantejats inicialment<\/li>\n<\/ul>\n<ul>\n<li><strong><u>Canals online<\/u><\/strong>: despr\u00e9s de l\u2019an\u00e0lisi i la definici\u00f3 de l\u2019estrat\u00e8gia, cal buscar el canal adequat per a la promoci\u00f3 i el creixement de l\u2019eCommerce en el seu sector i perqu\u00e8 pugui arribar al target correcte. Volem arribar al client adequat, en el canal adequat i en el moment adequat.<\/li>\n<\/ul>\n<ul>\n<li><strong><u>Creixement:<\/u><\/strong> en aquesta \u00faltima fase de la consultoria, t\u2019ajudem a assolir els objectius establerts amb diferents propostes de serveis estrat\u00e8gics.<\/li>\n<\/ul>\n<p class=\"dato_curioso\" style=\"text-align: center;\"><strong>Un servei d\u2019<em>eStrategy<\/em> basat en la definici\u00f3 d\u2019accions de m\u00e0rqueting 360, l\u2019\u00fas de t\u00e8cniques de Marketing Automation, l\u2019anal\u00edtica avan\u00e7ada aplicada al portal i l\u2019exploraci\u00f3 de noves palanques de creixement per a l\u2019eCommerce.<\/strong><\/p>\n<p>Gr\u00e0cies a una consultoria podrem saber com ha evolucionat una botiga online o una web, definir possibles escenaris d\u2019actuaci\u00f3, corregir diferents errors i, sobretot, saber quin \u00e9s el cam\u00ed a seguir. Una estrat\u00e8gia que ens porta a plantejar-nos uns objectius quantitatius i qualitatius tant a nivell t\u00e0ctic com estrat\u00e8gic.<\/p>\n<p>Confia en TLG Commerce no nom\u00e9s per fer la consultoria online del teu eCommerce, sin\u00f3 per establir l\u2019estrat\u00e8gia futura en accions de m\u00e0rqueting 360 amb el suport d\u2019un equip multidisciplinari i col\u00b7laboratiu.<\/p>\n<p>I tu, vols potenciar al m\u00e0xim la teva botiga online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualment tenir un negoci online s\u2019ha tornat tan complex com tenir una botiga f\u00edsica. Conceptes com posicionament org\u00e0nic, conversions, tr\u00e0nsit, ROI, m\u00e0rqueting online o Google AdWords s\u00f3n termes que poden semblar poc rellevants per a un negoci local, per\u00f2 que en el m\u00f3n de l\u2019eCommerce s\u2019han tornat indispensables. Con\u00e8ixer l\u2019estat actual de la teva botiga [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12856,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,1515,1511,1513,937,949,1517,1211,945],"class_list":["post-18760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-consultoria","tag-consultoria-marqueting-online","tag-consultoria-online","tag-ecommerce","tag-marqueting-online","tag-posicionament-organic","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tot el que hauries de saber d\u2019una consultoria de m\u00e0rqueting online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Actualment tenir un negoci online s\u2019ha tornat tan complex com tenir una botiga f\u00edsica. 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