{"id":18753,"date":"2017-03-07T00:00:00","date_gmt":"2017-03-06T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/impulsa-el-teu-ecommerce-amb-el-digital-pack-service-de-tlg-commerce\/"},"modified":"2017-03-07T00:00:00","modified_gmt":"2017-03-06T23:00:00","slug":"impulsa-el-teu-ecommerce-amb-el-digital-pack-service-de-tlg-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/impulsa-el-teu-ecommerce-amb-el-digital-pack-service-de-tlg-commerce\/","title":{"rendered":"Impulsa el teu eCommerce amb el Digital Pack Service de TLG Commerce"},"content":{"rendered":"<p>Impulsar avui una estrat\u00e8gia de m\u00e0rqueting online per a botigues online \u00e9s cada dia m\u00e9s complicat i complex, per\u00f2 aquesta estrat\u00e8gia ha de tenir molt en compte la combinaci\u00f3 de diferents t\u00e8cniques com el SEO, el SEM, les xarxes socials o el m\u00e0rqueting de continguts, entre d\u2019altres.<\/p>\n<p>Ens hem de poder basar en un pla de m\u00e0rqueting 360 que s\u2019aglutini sota una estrat\u00e8gia comuna i tingui uns objectius de tr\u00e0nsit i conversi\u00f3 definits. Per aix\u00f2, a TLG Commerce volem que conegueu en qu\u00e8 consisteix el nostre Digital Pack Service per a eCommerce.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7532\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/digital.jpg\" alt=\"m\u00e0rqueting online\" width=\"750\" height=\"615\" \/><\/p>\n<h2><strong>Marquetinians, el SEO ha mort (o aix\u00f2 diuen)<\/strong><\/h2>\n<p>Basar-nos en plans de m\u00e0rqueting 360 t\u00e9 molt a veure amb aquest tipus d\u2019afirmacions, poc cre\u00efbles, que ens fan pensar que el SEO t\u00e9 els dies comptats. Fa temps que sentim les mateixes hip\u00f2tesis apocal\u00edptiques sobre la mort imminent d\u2019una de les t\u00e8cniques estrella del m\u00e0rqueting online, per\u00f2 el que realment creiem \u00e9s que el SEO \u00e9s lluny de patir cap mena de daltabaix.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7533\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/seo-is-dead-not.jpg\" alt=\"seo\" width=\"750\" height=\"454\" \/><\/p>\n<p>Com diria Javier Rocamora a <a href=\"http:\/\/marketing4ecommerce.net\/el-posicionamiento-seo-ha-muerto-viva-seo\/\">Marketing4Ecommerce<\/a>:<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> Cada vegada que es diu que el SEO ha mort, es pugen 100 v\u00eddeos de gatets a YouTube <span class=\"t80\">\u201d <\/span><\/p>\n<p>El que s\u00ed que \u00e9s cert \u00e9s que cada dia el SEO es torna m\u00e9s complex i requereix coneixements m\u00e9s espec\u00edfics i t\u00e8cnics que fa anys no necessit\u00e0vem. \u00c9s m\u00e9s, el SEO ha d\u2019anar lligat a una bona estrat\u00e8gia SEM, a un bon pla de comunicaci\u00f3 a les xarxes socials i no oblidar mai el m\u00e0rqueting de continguts.<\/p>\n<p>Per aix\u00f2, <strong>des de TLG Commerce, et proposem que coneguis en qu\u00e8 consisteix el nostre Digital Pack Service.<\/strong><\/p>\n<h2><strong>Digital Pack Service, l\u2019impuls que necessita el teu eCommerce<\/strong><\/h2>\n<p>Al nostre departament de M\u00e0rqueting online treballem actualment amb una gran quantitat de botigues online de sectors diferents i amb p\u00fablics objectius molt diversos. Per aix\u00f2 \u00e9s important establir una estrat\u00e8gia pr\u00e8via a qualsevol tipus d\u2019optimitzaci\u00f3, ja sigui de SEO o d\u2019un pla de comunicaci\u00f3 a les xarxes socials.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\"><strong><strong>El Digital Pack Service de TLG Commerce t\u00e9 com a objectiu principal detectar les palanques de creixement dels negocis online<\/strong> i, en un per\u00edode de 3 mesos, donar l\u2019empenta necess\u00e0ria a la botiga online per aconseguir m\u00e9s creixement.<\/strong><\/p>\n<p>Com hem comentat, tot i que els eCommerce que treballen actualment amb el departament de M\u00e0rqueting online es diferencien pel tipus de p\u00fablic al qual volen arribar, no ho fan pel que fa als seus objectius primordials: <strong>aconseguir tr\u00e0nsit i conversions<\/strong>.<\/p>\n<p>I per assolir aquests prop\u00f2sits, aquest 2017 et volem oferir la nostra aposta per una estrat\u00e8gia com el Digital Pack Service, que aglutina objectius de Tr\u00e0nsit, Promoci\u00f3 i Conversi\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7534\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/DigitalPackService.jpg\" alt=\"DigitalPackService\" width=\"900\" height=\"361\" \/><\/p>\n<h3><strong>Tr\u00e0nsit i visibilitat<\/strong><\/h3>\n<p>M\u00e9s del 90% dels usuaris fan servir cercadors com Google per accedir a continguts d\u2019inter\u00e8s, i \u00e9s important recordar que el SEO no ha mort; per tant,<strong> estar ben posicionat permet incrementar considerablement el tr\u00e0nsit i la conversi\u00f3 de la botiga online<\/strong>.<\/p>\n<p>A m\u00e9s, podem ajudar a incrementar el tr\u00e0nsit de la botiga online amb campanyes a Google AdWords i Social Media Ads per aconseguir tamb\u00e9 m\u00e9s visibilitat.<\/p>\n<p><strong>Per assolir aquest objectiu, a TLG Commerce durem a terme un seguit de tasques com:<\/strong><\/p>\n<ul>\n<li>Auditoria de l\u2019estat actual del teu negoci online<\/li>\n<li>An\u00e0lisi del posicionament actual<\/li>\n<li>An\u00e0lisi de la compet\u00e8ncia<\/li>\n<li>Optimitzaci\u00f3 SEO de categories i productes clau<\/li>\n<li>Identificar oportunitats en SEM i Social Ads<\/li>\n<\/ul>\n<h3><strong>Promoci\u00f3<\/strong><\/h3>\n<p>Un cop analitzats l\u2019estat actual del site, el seu posicionament i els seus competidors m\u00e9s propers, podem <strong>identificar les diferents oportunitats en SEM i Social Ads per promocionar la botiga online i els seus productes<\/strong>.<\/p>\n<p><strong>Les principals tasques de Promoci\u00f3 s\u00f3n<\/strong>:<\/p>\n<ul>\n<li>Selecci\u00f3 dels canals d\u2019inversi\u00f3: SEM, Remarketing, Google Shopping i\/o Social Media Ads<\/li>\n<li>Alta del servei segons les caracter\u00edstiques del producte<\/li>\n<li>Segmentaci\u00f3 de campanyes per p\u00fablic i canal af\u00ed (objectiu: clients amb alta propensi\u00f3)<\/li>\n<li>Optimitzaci\u00f3 de les campanyes en CTR, conversi\u00f3 i inversi\u00f3<\/li>\n<li>Recomanacions per incrementar la r\u00e0tio de conversi\u00f3<\/li>\n<\/ul>\n<h3><strong>Conversi\u00f3<\/strong><\/h3>\n<p><strong>Despr\u00e9s d\u2019aconseguir incrementar el tr\u00e0nsit de la botiga online, cal implementar diferents accions per ajudar a incrementar la r\u00e0tio de conversi\u00f3 i el volum de vendes<\/strong>.<\/p>\n<p>Per fer-ho, es duen a terme un seguit de tasques:<\/p>\n<ul>\n<li>Identificaci\u00f3 d\u2019\u00e0rees de millora en comunicaci\u00f3, pricing i ofertes<\/li>\n<li>Identificaci\u00f3 de possibles aspectes de millora en usabilitat i disseny<\/li>\n<li>Detecci\u00f3 de recomanacions, millores i Best Practices per a l\u2019eCommerce<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7535\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/rocket-1024x558.png\" alt=\"ecommerce\" width=\"750\" height=\"409\" \/><\/p>\n<h2><strong>Com funciona el Digital Pack Service?<\/strong><\/h2>\n<p>Com hem comentat, la <strong>durada d\u2019aquest servei \u00e9s de 3 mesos<\/strong> i durant aquest per\u00edode un responsable del projecte dur\u00e0 a terme les diferents optimitzacions per assolir els <strong>objectius de Tr\u00e0nsit, Promoci\u00f3 i Conversi\u00f3<\/strong>.<\/p>\n<p>Una an\u00e0lisi inicial amb la qual s\u2019establiran les l\u00ednies de treball en tots els \u00e0mbits en qu\u00e8 treballi la botiga online, com SEO, SEM, xarxes socials o Social Ads. L\u2019optimitzaci\u00f3 de resultats i inversi\u00f3 ser\u00e0 un dels objectius d\u2019aquest Digital Pack Service.<\/p>\n<p>A<strong> TLG Commerce tenim m\u00e9s de 16 anys d\u2019experi\u00e8ncia en eCommerce<\/strong> i hem ajudat m\u00e9s de 400 empreses a crear i fer cr\u00e9ixer la seva botiga online. Et podem ajudar a definir la millor estrat\u00e8gia per a la teva botiga online i a con\u00e8ixer quins s\u00f3n els serveis m\u00e9s adequats per potenciar el tr\u00e0nsit i les conversions del teu negoci online.<\/p>\n<p>Recorda que \u00e9s important saber com es comporta el teu negoci online; per aix\u00f2 tamb\u00e9 et recomanem que facis una <a href=\"https:\/\/trilogi.com\/blog\/ca\/tot-el-que-hauries-de-saber-duna-consultoria-de-marqueting-online\/\"><strong>consultoria per a la teva botiga online<\/strong><\/a>.<\/p>\n<p>Vols impulsar la teva botiga online amb el Digital Pack Service? Posa\u2019t en contacte amb nosaltres!<\/p>\n<p>Font de la imatge \u00abSEO isn\u2019t dead\u00bb: <a href=\"http:\/\/seo.hurricanewebdesign.com\">http:\/\/seo.hurricanewebdesign.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impulsar avui una estrat\u00e8gia de m\u00e0rqueting online per a botigues online \u00e9s cada dia m\u00e9s complicat i complex, per\u00f2 aquesta estrat\u00e8gia ha de tenir molt en compte la combinaci\u00f3 de diferents t\u00e8cniques com el SEO, el SEM, les xarxes socials o el m\u00e0rqueting de continguts, entre d\u2019altres. Ens hem de poder basar en un pla [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12907,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,1521,937,941,1523,1429,1211,945,1525,951],"class_list":["post-18753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-consultoria-de-marqueting-online","tag-ecommerce","tag-marqueting","tag-negoci-online","tag-online","tag-sem","tag-seo","tag-serveis-online","tag-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impulsa el teu eCommerce amb el Digital Pack Service de TLG Commerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Impulsar avui una estrat\u00e8gia de m\u00e0rqueting online per a 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