{"id":18752,"date":"2017-03-15T00:00:00","date_gmt":"2017-03-14T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-incrementar-la-teva-visibilitat-web-amb-estrategies-smo\/"},"modified":"2017-03-15T00:00:00","modified_gmt":"2017-03-14T23:00:00","slug":"com-incrementar-la-teva-visibilitat-web-amb-estrategies-smo","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-incrementar-la-teva-visibilitat-web-amb-estrategies-smo\/","title":{"rendered":"Com incrementar la teva visibilitat web amb estrat\u00e8gies SMO"},"content":{"rendered":"<p>El <strong>Social Media Optimisation<\/strong> (SMO) \u00e9s vital per potenciar el <strong>branding<\/strong>, la <strong>visibilitat web<\/strong> i l\u2019<strong>engagement<\/strong> de la nostra marca. Actualment \u00e9s un must en moltes empreses per poder fer un seguiment m\u00e9s personalitzat dels seus leads a les xarxes socials. Aix\u00ed es poden monitoritzar i automatitzar processos, <strong>reduint costos<\/strong> i millorant l\u2019impacte<strong> dels missatges i les comunicacions<\/strong>. A <a href=\"https:\/\/trilogi.com\/blog\/ca\/impulsa-el-teu-ecommerce-amb-el-digital-pack-service-de-tlg-commerce\/\">TLG Commerce<\/a> utilitzem eines de <strong>Social Media Management<\/strong> per millorar els impactes en diferents mitjans socials.<\/p>\n<p>Amb aquestes plataformes, el nostre objectiu principal \u00e9s transmetre els <strong>valors de la nostra marca de manera personalitzada i, sobretot, planificada. <\/strong>Amb aquests impactes recurrents millorem la nostra <strong>visibilitat web<\/strong> i reforcem l\u2019<strong>engagement<\/strong> per posicionar-nos en el <strong>top of mind<\/strong> del client.<\/p>\n<p>Hem de mantenir sempre una <strong>interacci\u00f3 propera <\/strong>i<strong> cont\u00ednua amb els clients de la nostra eShop<\/strong>. Avui dia s\u2019est\u00e0 projectant una tend\u00e8ncia digital en qu\u00e8 el client comen\u00e7a a tenir m\u00e9s for\u00e7a al mercat a causa de la sobreinformaci\u00f3 i de la seva capacitat de prescripci\u00f3 i recomanaci\u00f3, de manera que hem de tenir tots els canals dins de <a href=\"https:\/\/trilogi.com\/blog\/ca\/aquest-2017-aposta-per-un-pla-de-marqueting-360\/\">la nostra estrat\u00e8gia de Marketing360<\/a>.<\/p>\n<p class=\"curiosidad\">Cal <strong>con\u00e8ixer el mercat<\/strong> i <strong>entendre els clients<\/strong> per mostrar-los el que necessiten quan ho necessiten i en el canal adequat.<\/p>\n<p>A continuaci\u00f3 us mostrem<strong> 5 tipus d\u2019eines<\/strong> per monitoritzar, planificar i dinamitzar els missatges en diferents mitjans socials: estalviar\u00e0s temps i augmentar\u00e0s la teva visibilitat web a les xarxes.<\/p>\n<h2>Eines recomanades per potenciar la teva visibilitat web:<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7567\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobile-phone-1917737_1280-300x200.jpg\" alt=\"visibilitat web\" width=\"750\" height=\"500\" \/><\/p>\n<p><strong>1. Hootsuite:<\/strong><br \/>\nEl fam\u00f3s Hootsuite permet fer <strong>publicacions monitoritzades<\/strong> i <strong>planificades<\/strong> a diferents xarxes socials i fins i tot visualitzar el feed de dades de les xarxes. Podrem interpretar les mencions dels nostres seguidors, els comentaris als nostres posts i les seves reaccions amb un tauler de control intu\u00eftiu.<br \/>\nTot i aix\u00ed, la plataforma \u00e9s limitada i no en pots treure tot el rendiment si no passes al pla pro, tot i que pots fer servir els 30 dies de prova gratu\u00efta que ofereixen per testar el servei.<\/p>\n<p><strong>2. Machinegram:<\/strong><br \/>\n\u00c9s una eina per<strong> programar publicacions<\/strong> a Instagram que, a difer\u00e8ncia de molts competidors, per nom\u00e9s una subscripci\u00f3 mensual et permet programar publicacions a Instagram de manera il\u00b7limitada. Els avantatges d\u2019aquesta eina s\u00f3n l\u2019estalvi de temps i la planificaci\u00f3 dels posts a Instagram.<\/p>\n<p><strong>3. Schedugram:<\/strong><br \/>\nLa nostra eina preferida, sens dubte. Amb ella pots <strong>programar publicacions<\/strong> a Instagram. Ofereix un tauler de control intu\u00eftiu amb un calendari integrat que facilita la dinamitzaci\u00f3 dels posts a Instagram i aconsegueix un <strong>millor engagement<\/strong> de l\u2019usuari. Tamb\u00e9 pots retocar les fotos amb un apartat d\u2019edici\u00f3 professional i tens l\u2019opci\u00f3 de crear m\u00faltiples usuaris, que alhora poden fer servir m\u00faltiples comptes de gesti\u00f3 de publicacions a Instagram.<\/p>\n<p><strong>4. Viraltag:<\/strong><br \/>\nSi la teva botiga online se centra en Instagram i Pinterest, et recomanem aquesta eina per <strong>potenciar <\/strong>la<strong> visibilitat web<\/strong>. El seu valor afegit \u00e9s que et permet personalitzar els posts que fas a Instagram d\u2019acord amb la imatge de la teva marca.<\/p>\n<p><strong>5. Mass Planner:<\/strong><br \/>\n\u00c9s una eina d\u2019<strong>automatitzaci\u00f3 de xarxes socials<\/strong>. Comparteix caracter\u00edstiques amb Hootsuite, ja que pot treballar amb diverses xarxes socials alhora. Amb aquesta eina pots programar un \u00abauto-follow\u00bb per seguir usuaris i generar comentaris autom\u00e0tics als nous posts, a m\u00e9s d\u2019altres utilitats.<\/p>\n<p class=\"curiosidad\">Per tant, una eina de Social Media Management no nom\u00e9s ajudar\u00e0 a estalviar temps i costos de gesti\u00f3 de xarxes socials, sin\u00f3 que tamb\u00e9 podrem obtenir m\u00e9s notorietat, visibilitat i tr\u00e0nsit. I, finalment, aconseguirem les conversions desitjades!<\/p>\n<h3>Com podem entendre millor els nostres leads de xarxes socials?<\/h3>\n<p class=\"dato_curioso\">Amb les eines esmentades podem con\u00e8ixer millor el nostre client potencial, aconseguir-ne m\u00e9s satisfacci\u00f3 i assegurar-ne m\u00e9s fidelitat. Alhora, crearem un valor \u00fanic i especial que li transmetrem mitjan\u00e7ant la dinamitzaci\u00f3 dels posts, i el convertirem en un component vital per a la nostra empresa en sentir-se identificat amb els valors de marca projectats a les diferents xarxes socials.<\/p>\n<h3>Com puc incrementar l\u2019impacte de les meves publicacions?<\/h3>\n<p class=\"dato_curioso\">Amb la informaci\u00f3 obtinguda a les xarxes socials podem personalitzar els missatges que hi projectem. Cal entendre cadascuna de les interaccions que l\u2019usuari fa a cada publicaci\u00f3. Ens servir\u00e0 per categoritzar-les i emmagatzemar-les a la nostra base de dades. La nostra intenci\u00f3 i objectiu \u00e9s anar recopilant informaci\u00f3 dels nostres usuaris com si fossin individus \u00fanics, per acabar millorant el nostre engagement amb els usuaris amb aquestes eines i automatitzant els processos de planificaci\u00f3 i dinamitzaci\u00f3 dels nostres posts.<\/p>\n<p>A l\u2019<a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">equip de M\u00e0rqueting de TLG Commerce<\/a> treballem el <strong>Social Media Optimization<\/strong> (SMO) amb diverses plataformes de planificaci\u00f3 de publicacions a les xarxes socials que ens ajuden a interpretar millor els nostres leads, aconseguint un \u00edndex m\u00e9s alt de<strong> visibilitat web <\/strong>als mitjans socials i tr\u00e0nsit de qualitat cap al nostre eCommerce.<br \/>\nT\u2019animes a <strong>potenciar el teu perfil d\u2019empresa<\/strong> a les xarxes socials amb nosaltres?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Social Media Optimisation (SMO) \u00e9s vital per potenciar el branding, la visibilitat web i l\u2019engagement de la nostra marca. Actualment \u00e9s un must en moltes empreses per poder fer un seguiment m\u00e9s personalitzat dels seus leads a les xarxes socials. Aix\u00ed es poden monitoritzar i automatitzar processos, reduint costos i millorant l\u2019impacte dels missatges [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12911,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com incrementar la teva visibilitat web amb estrat\u00e8gies SMO | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El Social Media Optimisation (SMO) \u00e9s vital per potenciar el branding , la visibilitat web i l\u2019 engagement de la nostra marca. 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