{"id":18745,"date":"2017-04-10T00:00:00","date_gmt":"2017-04-09T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tlg-commerce-signa-un-acord-de-collaboracio-amb-sales-manago\/"},"modified":"2017-04-10T00:00:00","modified_gmt":"2017-04-09T22:00:00","slug":"tlg-commerce-signa-un-acord-de-collaboracio-amb-sales-manago","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tlg-commerce-signa-un-acord-de-collaboracio-amb-sales-manago\/","title":{"rendered":"TLG Commerce signa un acord de col\u00b7laboraci\u00f3 amb Sales Manago"},"content":{"rendered":"<p><a href=\"http:\/\/www.tlgcommerce.com\">TLG Commerce<\/a>, empresa l\u00edder en el desenvolupament de botigues online, ha arribat a un acord de col\u00b7laboraci\u00f3 amb <a href=\"http:\/\/salesmanago.com\/\">Sales Manago<\/a>, empresa especialitzada en l\u2019automatitzaci\u00f3 d\u2019accions de m\u00e0rqueting.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7768\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/retoc_IMG_7329-003.jpg\" width=\"750\" height=\"563\" \/><\/p>\n<p>L\u2019acord permet integrar l\u2019eina de m\u00e0rqueting automatitzat a la soluci\u00f3 eCommerce desenvolupada per TLG, <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a>. Amb aquesta col\u00b7laboraci\u00f3 entre les dues companyies, especialitzades en comer\u00e7 electr\u00f2nic, es millorar\u00e0 la<strong> personalitzaci\u00f3 <\/strong>de l\u2019experi\u00e8ncia d\u2019usuari, la<strong> conversi\u00f3<\/strong> de les botigues online i la<strong> fidelitzaci\u00f3 <\/strong>dels clients.<\/p>\n<h2>Automatitzaci\u00f3 per mantenir una bona relaci\u00f3 amb el client<\/h2>\n<p>L\u2019alt volum de tr\u00e0nsit dels eCommerce de grans marques dificulta oferir una relaci\u00f3 1 to 1 als clients. La c\u00e0rrega de feina supera la capacitat productiva dels recursos humans de les companyies. \u00c9s aleshores quan l\u2019eina de Sales Manago automatitza totes les accions de m\u00e0rqueting pr\u00e8viament dissenyades pels especialistes.<\/p>\n<p>Amb la integraci\u00f3 de la soluci\u00f3 de Sales Manago, les botigues desenvolupades per TLG Commerce podran <strong>quantificar l\u2019impacte<\/strong> dels programes de m\u00e0rqueting, <strong>incrementar la seva credibilitat<\/strong> i <strong>generar leads qualificats<\/strong>.<\/p>\n<h2>Monitoritzaci\u00f3 de la navegaci\u00f3 en temps real<\/h2>\n<p>La tecnologia de Sales Manago monitoritza la navegaci\u00f3 dels usuaris que visiten la botiga online i, amb la informaci\u00f3 recopilada, mostra<strong> recomanacions din\u00e0miques de productes<\/strong> a la mateixa p\u00e0gina web i <strong>en temps real<\/strong>. A m\u00e9s, duu a terme accions posteriors de m\u00e0rqueting no lineal segons el comportament de l\u2019usuari a la botiga online visitada.<\/p>\n<p>Si l\u2019usuari abandona la web de l\u2019eCommerce sense haver comprat res, la soluci\u00f3 redefineix el m\u00e0rqueting no lineal amb m\u00e8todes de segmentaci\u00f3 avan\u00e7ats basats en l\u2019an\u00e0lisi dels productes visitats, els productes comprats, la freq\u00fc\u00e8ncia de visita de l\u2019usuari o la despesa que ha fet.<\/p>\n<p>Per\u00f2 la soluci\u00f3 de Sales Manago no s\u2019atura aqu\u00ed: tamb\u00e9 permet<strong> monitoritzar i emmagatzemar els moviments d\u2019usuaris no registrats<\/strong> i activar accions de m\u00e0rqueting a partir del seu historial de navegaci\u00f3, un cop aquests usuaris \u00aban\u00f2nims\u00bb decideixen registrar-se.<\/p>\n<h2>Aliances entre empreses per donar servei a grans marques<\/h2>\n<p>Les dues companyies donen servei a grans marques que necessiten solucions d\u2019altes prestacions per oferir una atenci\u00f3 personalitzada als seus consumidors finals.<\/p>\n<p>Com detalla Lloren\u00e7 Palomas, director comercial i de m\u00e0rqueting de TLG Commerce, \u00abla integraci\u00f3 de la soluci\u00f3 de Sales Manago a la nostra plataforma eCommerce significa poder oferir als nostres clients una soluci\u00f3 de <strong>m\u00e0rqueting automatitzat d\u2019altes prestacions<\/strong> de la qual ja gaudeixen marques com New Balance o Yves Rocher\u00bb<\/p>\n<p>\u00abIntegrar-se amb LogiCommerce significa fer un gran pas\u00bb, segons Michal Janas, Sales Manager a Espanya. \u00ab<strong>TLG Commerce \u00e9s una de les companyies m\u00e9s grans especialitzades en el desenvolupament de comer\u00e7 electr\u00f2nic a Espanya<\/strong> i per aquest motiu estem molt satisfets d\u2019haver iniciat aquesta cooperaci\u00f3\u00bb, afirma el directiu.<\/p>\n<p>Sales Manago es va fundar el 2011 a Pol\u00f2nia i t\u00e9 oficines a Nova York, Londres, Berl\u00edn o Bangalore. Les seves solucions de m\u00e0rqueting automatitzat les fan servir m\u00e9s de 6.000 clients de tot el m\u00f3n, majorit\u00e0riament del sector eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce, empresa l\u00edder en el desenvolupament de botigues online, ha arribat a un acord de col\u00b7laboraci\u00f3 amb Sales Manago, empresa especialitzada en l\u2019automatitzaci\u00f3 d\u2019accions de m\u00e0rqueting. L\u2019acord permet integrar l\u2019eina de m\u00e0rqueting automatitzat a la soluci\u00f3 eCommerce desenvolupada per TLG, LogiCommerce. Amb aquesta col\u00b7laboraci\u00f3 entre les dues companyies, especialitzades en comer\u00e7 electr\u00f2nic, es millorar\u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12937,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[937,1527,941],"class_list":["post-18745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-ecommerce","tag-marketing-automation","tag-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TLG Commerce signa un acord de col\u00b7laboraci\u00f3 amb Sales Manago | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"TLG Commerce , empresa l\u00edder en el desenvolupament de botigues online, ha arribat a un acord de col\u00b7laboraci\u00f3 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