{"id":18743,"date":"2017-04-25T00:00:00","date_gmt":"2017-04-24T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/nuria-basi-el-60-de-les-comandes-de-lacoste-es-fan-des-del-mobil\/"},"modified":"2017-04-25T00:00:00","modified_gmt":"2017-04-24T22:00:00","slug":"nuria-basi-el-60-de-les-comandes-de-lacoste-es-fan-des-del-mobil","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/nuria-basi-el-60-de-les-comandes-de-lacoste-es-fan-des-del-mobil\/","title":{"rendered":"N\u00faria Basi: \u00abEl 60% de les comandes de Lacoste es fan des del m\u00f2bil\u00bb"},"content":{"rendered":"<p>N\u00faria Basi desvela els detalls de la gesti\u00f3 de la botiga online de Lacoste, desenvolupada amb la soluci\u00f3 LogiCommerce de <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a>. En el business case, la presidenta de Basi Group afirma que la botiga online s\u2019ha convertit en la boutique flagship de la marca a Espanya, ja que \u00abpermet mostrar tot el producte amb la mateixa imatge i sense limitacions d\u2019espai\u00bb.<\/p>\n<p><iframe title=\"Business Case Tienda online  Lacoste | TLG\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gkWcUC4Ovqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>En el cas d\u2019\u00e8xit, la reconeguda empres\u00e0ria valora la feina feta pels equips de TLG Commerce i de Basi Group. Un equip hum\u00e0 complet que va col\u00b7laborar de manera coordinada per poder llan\u00e7ar l\u2019eCommerce en nom\u00e9s tres mesos. La relaci\u00f3 entre tots dos equips continua sent molt estreta, ja que ara \u00e9s el <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">departament de m\u00e0rqueting<\/a> de TLG Commerce qui ajuda Basi Group a impulsar estrat\u00e8gies de venda.<\/p>\n<p>Tamb\u00e9 destaca el bon funcionament de la <a href=\"https:\/\/trilogi.com\/blog\/ca\/amazon-web-services-aws-crea-un-case-study-de-la-plataforma-logicommerce\/\">plataforma autoescalable<\/a> de TLG Commerce, que \u00abrespon perfectament\u00bb fins i tot quan el tr\u00e0nsit es multiplica de cop. En el cas de Lacoste, Basi revela que per Black Friday el tr\u00e0nsit es multiplica per vuit.<\/p>\n<h2>El m\u00f2bil, el dispositiu amb m\u00e9s conversi\u00f3<\/h2>\n<p>Segons les dades de l\u2019equip que lidera Basi, el 60% de les compres de la botiga online de Lacoste es fan des del m\u00f2bil. La resta es reparteixen aix\u00ed: un 30% s\u00f3n compres fetes des de l\u2019ordinador i, finalment, un 10% des de tauletes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7854\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Trilogi_Lacoste.00_02_18_15.Still005-ConvertImage.jpg\" alt=\"\" width=\"750\" height=\"422\" \/><\/p>\n<p>Un dels molts aspectes que satisfan N\u00faria Basi \u00e9s la sinergia aconseguida entre els dos canals de venda, ON i OFF. El seu esperit estrat\u00e8gic i comercial aporta una lectura positiva als percentatges de recollides i devolucions a botiga: dues oportunitats que el seu equip comercial aprofita per estimular la compra, tamb\u00e9 a les botigues f\u00edsiques.<\/p>\n<p>El localitzador de botigues i la personalitzaci\u00f3 dels productes, mitjan\u00e7ant una funcionalitat que s\u2019ofereix en exclusiva a l\u2019eCommerce, s\u00f3n dos aspectes m\u00e9s que l\u2019empres\u00e0ria tamb\u00e9 destaca.<\/p>\n<p>Lacoste \u00e9s una de les m\u00e9s de 300 marques que confien en la soluci\u00f3 SaaS<a href=\"https:\/\/trilogi.com\/ecommerce-software\/\"> LogiCommerce<\/a>. Si t\u2019interessa saber com funciona, no dubtis a<a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\"> contactar<\/a> amb nosaltres. Vols que t\u2019enviem un acc\u00e9s a la demo de la soluci\u00f3?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00faria Basi desvela els detalls de la gesti\u00f3 de la botiga online de Lacoste, desenvolupada amb la soluci\u00f3 LogiCommerce de TLG Commerce. En el business case, la presidenta de Basi Group afirma que la botiga online s\u2019ha convertit en la boutique flagship de la marca a Espanya, ja que \u00abpermet mostrar tot el producte amb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12946,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[937,1333,1531],"class_list":["post-18743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-ecommerce","tag-lacoste","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00faria Basi: \u00abEl 60% de les comandes de Lacoste es fan des del m\u00f2bil\u00bb | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"N\u00faria Basi desvela els detalls de la gesti\u00f3 de la botiga online de Lacoste, desenvolupada amb la soluci\u00f3 LogiCommerce de TLG Commerce . 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