{"id":18739,"date":"2017-05-02T00:00:00","date_gmt":"2017-05-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/certificat-ssl-per-a-ecommerce-lhe-dimplementar\/"},"modified":"2017-05-02T00:00:00","modified_gmt":"2017-05-01T22:00:00","slug":"certificat-ssl-per-a-ecommerce-lhe-dimplementar","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/certificat-ssl-per-a-ecommerce-lhe-dimplementar\/","title":{"rendered":"Certificat SSL per a eCommerce: l\u2019he d\u2019implementar?"},"content":{"rendered":"<p>Google continua insistint reiteradament en la import\u00e0ncia de la seguretat dels internautes. Fa aproximadament un any i mig va comen\u00e7ar a premiar, en forma de posicionament, els sites que ofereixen aquesta seguretat. Aix\u00ed ho podem veure al <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmaster central Blog<\/a>: \u00ab<strong>https as a rank signal\u00bb<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6778 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/encriptaci\u00f3n-y-seguridad.jpg\" alt=\"certificat SSL per a eCommerce\" width=\"750\" height=\"350\" \/><\/p>\n<p>Fins a principis del 2016 hi va haver molt d\u2019escepticisme sobre la influ\u00e8ncia que podia tenir implementar un certificat SSL en el SEO d\u2019una web; de fet, Google anunciava que nom\u00e9s suposaria un lleuger benefici en el posicionament, molt per sota d\u2019altres factors com, per exemple, el contingut de qualitat. Semblava m\u00e9s una bona pr\u00e0ctica que un factor rellevant, i per aix\u00f2 implementar aquests certificats encara no era una pr\u00e0ctica generalitzada. Ara ja han adquirit una nova dimensi\u00f3.<\/p>\n<p>Comencem pel principi\u2026<\/p>\n<h2>Qu\u00e8 \u00e9s un certificat SSL, per a qu\u00e8 serveix i qu\u00e8 volen dir les seves sigles?<\/h2>\n<p>Parlem d\u2019un <strong>sistema de seguretat que xifra les dades entre el servidor i l\u2019usuari<\/strong>, de manera que viatgen \u00edntegres i segures. Aix\u00ed transmetem als usuaris que s\u00f3n en un site segur i fiable on, en tot moment, les dades compartides viatgen xifrades per la xarxa.<\/p>\n<p class=\"curiosidad\">Les sigles SSL volen dir Secure Socket Layer, en catal\u00e0: capa de connexi\u00f3 segura.<\/p>\n<h2>Tipus de certificat SSL<\/h2>\n<p>El tipus de certificat que necessitem per al nostre site dep\u00e8n de dos factors. Segons aquests, el preu del certificat pot variar molt, i podem trobar certificats barats o fins i tot gratu\u00efts. Els factors a analitzar s\u00f3n:<\/p>\n<h4>Quants dominis volem certificar?<\/h4>\n<ul>\n<li><strong>Certificats<\/strong> per a un <strong>\u00fanic domini<\/strong>: solen ser els m\u00e9s econ\u00f2mics. Exemple: <u>https:\/\/www.certificado.com<\/u><\/li>\n<li><strong>Certificats multidomini:<\/strong> s\u00f3n una mica m\u00e9s cars que els anteriors, per\u00f2 surt m\u00e9s a compte que contractar un certificat per a cada domini. Exemple: <u>https:\/\/www.certificado.com<\/u> \/ <u>https:\/\/www.certificado.es<\/u> \/ <u>https:\/\/www.certificado.fr<\/u><\/li>\n<li><strong>Certificat wildcard<\/strong>: quan tamb\u00e9 volem certificar subdominis. Exemple: <u>https:\/\/www.certificado.com<\/u> i <u>https:\/\/m.certiticado.com<\/u><\/li>\n<\/ul>\n<h4>Quin tipus de validaci\u00f3 volem?<\/h4>\n<ul>\n<li><strong>Validaci\u00f3 per domini.<\/strong> \u00c9s la validaci\u00f3 m\u00e9s senzilla i r\u00e0pida. Es fa per correu electr\u00f2nic i permet tenir el certificat en pocs minuts. S\u00f3n els certificats m\u00e9s econ\u00f2mics i populars.<\/li>\n<li><strong>Validaci\u00f3 d\u2019empresa (Business Validation).<\/strong> A m\u00e9s de la confirmaci\u00f3 per correu electr\u00f2nic, cal presentar documents de l\u2019empresa. Finalment, s\u2019ha de respondre una trucada telef\u00f2nica de l\u2019empresa que emet el certificat.<\/li>\n<li><strong>Validaci\u00f3 estesa.<\/strong> La m\u00e9s completa. Inclou tots els aspectes anteriors i es complementa amb molta m\u00e9s documentaci\u00f3 que demana l\u2019empresa emissora del certificat. Si vols la <strong>barra verda<\/strong>, has d\u2019implementar aquesta validaci\u00f3.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6847 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/certificado-validacion-extendida.jpg\" alt=\"barra verda certificat validaci\u00f3 estesa\" width=\"646\" height=\"207\" \/><\/p>\n<p class=\"dato_curioso\">Finalment, cal aclarir que el tipus de xifratge, pel que fa a seguretat, \u00e9s el mateix en tots els casos. El que reforcem amb els diferents tipus de validaci\u00f3 \u00e9s \u00abqui\u00bb hi ha darrere de la botiga. Es tracta d\u2019una garantia d\u2019identitat sobre qui \u00e9s realment el titular del certificat.<\/p>\n<h2>Avantatges i inconvenients de tenir un certificat<\/h2>\n<p>El millor exercici que podem fer en un cas com aquest \u00e9s valorar els aspectes positius i negatius d\u2019implementar un certificat en qualsevol site.<\/p>\n<h4><strong>1 Certificat SSL i SEO<\/strong><\/h4>\n<p>Al principi del post ja hem fet refer\u00e8ncia a aquest apartat. Google ha deixat clar que implementar aquest tipus de certificat \u00e9s un factor que ajuda al bon posicionament de qualsevol web. Inicialment no era un factor clau com podia ser, per exemple, una bona feina de continguts i la seva estructuraci\u00f3. Amb el temps ha anat guanyant rellev\u00e0ncia, com indicava Semrush en el seu estudi del 2017: <a href=\"https:\/\/trilogi.com\/blog\/ca\/descobreix-els-12-factors-seo-del-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">12 factors SEO del 2017<\/a><\/p>\n<h4><strong>2 Certificat SSL i SEM<\/strong><\/h4>\n<p>Google va comen\u00e7ar a suspendre comptes de Google Merchant dels sites que no tenien xifratge a totes les p\u00e0gines on es recull informaci\u00f3 personal. Google est\u00e9n aquesta pr\u00e0ctica a totes les campanyes que es fan a AdWords, ja que aquestes s\u00f3n les seves <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6020956\" target=\"_blank\" rel=\"noopener noreferrer\">pol\u00edtiques de recollida i \u00fas de dades de Google<\/a>:<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6020956\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-6776 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/politica-google-seguridad-ssl.jpg\" alt=\"politica-google-seguretat-ssl\" width=\"750\" height=\"350\" \/><\/a><\/p>\n<p class=\"dato_curioso\">Si vols fer campanyes amb Google AdWords, has d\u2019implementar un certificat a la teva botiga. Si no, qualsevol dia et pots trobar que Google susp\u00e8n el teu compte de Merchant o que rebutja els teus anuncis.<\/p>\n<h4><strong>3 Certificat SSL i l\u2019usuari<\/strong><\/h4>\n<p>Ja sabem la import\u00e0ncia que t\u00e9 la imatge de qualsevol negoci en tots els aspectes. En aquest cas parlem de la imatge de seguretat que poden percebre els teus clients i clients potencials, que naveguen en un mitj\u00e0 que tradicionalment ha generat molta desconfian\u00e7a. Aix\u00ed doncs, qualsevol element que ofereixi seguretat i confian\u00e7a als nostres usuaris \u00e9s m\u00e9s que benvingut i ajudar\u00e0 a millorar la teva imatge i, per qu\u00e8 no, la teva taxa de conversi\u00f3.<\/p>\n<p class=\"cuidado\">Des de principis del 2017 els navegadors indiquen expl\u00edcitament que un site \u00abno \u00e9s segur\u00bb si no t\u00e9 certificat SSL<\/p>\n<h4><strong>4 Implementaci\u00f3 del certificat<\/strong><\/h4>\n<p>\u00c9s molt important fer una bona implementaci\u00f3 a tots els nivells. No fer-ho b\u00e9 podria tenir conseq\u00fc\u00e8ncies cr\u00edtiques; en comento algunes:<\/p>\n<ul>\n<li>Tenir en compte les redireccions per evitar continguts duplicats<\/li>\n<li>Un certificat ja implica per si mateix m\u00e9s temps de c\u00e0rrega; \u00e9s important fer una bona feina per minimitzar-ne l\u2019efecte<\/li>\n<li>SEO. Qualsevol canvi d\u2019aquest tipus suposa un \u00absotrac\u00bb; com en el cas anterior, una bona feina en minimitza els efectes i garanteix una recuperaci\u00f3 r\u00e0pida<\/li>\n<li>Revisar tots els elements de la nostra botiga, com ara plugins o eines externes. Si aquestes eines no tenen tamb\u00e9 el certificat, ens trobarem amb un missatge del tipus: \u00ab<em>parts d\u2019aquesta p\u00e0gina no s\u00f3n segures\u00bb<\/em><\/li>\n<li>Si monitoritzes les conversions, haur\u00e0s de fer alguns ajustos a Analytics, ja que implementar aquests certificats pot provocar <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-resoldre-el-problema-dassignacio-de-fonts-de-transit-a-analytics-en\/\" target=\"_blank\" rel=\"noopener noreferrer\">errors en l\u2019atribuci\u00f3 de conversions. <\/a><\/li>\n<\/ul>\n<p>Per tot aix\u00f2 cal posar-se en bones mans a l\u2019hora de fer la implementaci\u00f3 i comptar amb l\u2019assessorament d\u2019un professional.<\/p>\n<h2>L\u2019implemento al meu site?<\/h2>\n<p>A manera de resum:<\/p>\n<div>\n<div class=\"curiosidad\" style=\"float: left;width: 50%\">\n<p><strong>Avantatges:<\/strong><\/p>\n<ul>\n<li>SEO.<\/li>\n<li>SEM.<\/li>\n<li>Seguretat i confian\u00e7a<\/li>\n<li>Experi\u00e8ncia d\u2019usuari<\/li>\n<\/ul>\n<\/div>\n<div class=\"cuidado\" style=\"float: left;width: 50%;margin-right: -1px\">\n<p><strong>A tenir en compte:<\/strong><\/p>\n<ul>\n<li>Fer una bona implementaci\u00f3<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<p>A m\u00e9s de tot el que ja hem comentat, fes-te les preguntes seg\u00fcents:<\/p>\n<p><strong>Com a usuari<\/strong>. Si haguessis de fer una compra online, registrar-te en una web o omplir algun formulari, no t\u2019agradaria tenir la seguretat que tota la informaci\u00f3 que facilites es transmet de manera segura per la xarxa?<\/p>\n<p><strong>Com a propietari del site<\/strong>. Vols oferir una imatge de confian\u00e7a i seguretat als teus usuaris i clients potencials?<\/p>\n<p class=\"curiosidad\">Tot indica que Google vol que el tinguis, s\u00ed o s\u00ed.<\/p>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">TLG Commerce<\/a> oferim sempre el millor assessorament per al teu eCommerce. Aix\u00ed que no dubtis a <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">contactar amb nosaltres<\/a> si necessites ajuda per a la teva botiga online.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google continua insistint reiteradament en la import\u00e0ncia de la seguretat dels internautes. Fa aproximadament un any i mig va comen\u00e7ar a premiar, en forma de posicionament, els sites que ofereixen aquesta seguretat. Aix\u00ed ho podem veure al Google Webmaster central Blog: \u00abhttps as a rank signal\u00bb. Fins a principis del 2016 hi va haver molt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12825,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[],"class_list":["post-18739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Certificat SSL per a eCommerce: l\u2019he d\u2019implementar? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google continua insistint reiteradament en la import\u00e0ncia de la seguretat dels internautes. 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