{"id":18734,"date":"2022-08-03T16:29:57","date_gmt":"2022-08-03T14:29:57","guid":{"rendered":"https:\/\/trilogi.com\/blog\/price-comparison-sites-vs-marketplaces\/"},"modified":"2026-10-23T18:30:57","modified_gmt":"2026-10-23T16:30:57","slug":"price-comparison-sites-vs-marketplaces","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/price-comparison-sites-vs-marketplaces\/","title":{"rendered":"Price comparison sites vs. marketplaces"},"content":{"rendered":"\n

Online shopping has undergone a major transformation in recent years. Between 2015 and 2019 we saw a first big shift in how consumers shop: increasingly mobile-first, with a growing number of online stores within reach and more payment and delivery options available.<\/p>\n\n\n\n

In 2020, with the arrival of the pandemic and the temporary closure of physical stores, the digitalization of many retailers accelerated. But that\u2019s not all: users were pushed to start buying products online that they had always bought in physical stores, which changed the profile of the online consumer. Now, back to \u201cnormal,\u201d consumers value many other aspects when buying a product, such as sustainability and supporting local businesses.<\/p>\n\n\n\n

From the online store\u2019s point of view, there\u2019s no doubt that competition has increased in most sectors and that many marketing channels have become so expensive that they\u2019re no longer an option for many. At this point, selling in new markets through marketplaces<\/em><\/a> has become a great way to boost sales. They\u2019re a powerful tool for reaching a very broad audience, both for stores taking their first steps online and for those with a long eCommerce track record. But it\u2019s worth looking at why:<\/p>\n\n\n\n