{"id":18732,"date":"2017-05-24T00:00:00","date_gmt":"2017-05-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/volkswagen-store-tria-tlg-commerce-per-impulsar-la-seva-botiga-online\/"},"modified":"2017-05-24T00:00:00","modified_gmt":"2017-05-23T22:00:00","slug":"volkswagen-store-tria-tlg-commerce-per-impulsar-la-seva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/volkswagen-store-tria-tlg-commerce-per-impulsar-la-seva-botiga-online\/","title":{"rendered":"Volkswagen Store tria TLG Commerce per impulsar la seva botiga online"},"content":{"rendered":"<p>Volkswagen Store aposta per <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a> per impulsar la seva botiga dedicada als accessoris i articles de lifestyle de la marca.<\/p>\n<p><a href=\"https:\/\/store.volkswagen.es\/VAE\/ACCESORIOS\/PRD\/web\/vwacc\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-7984\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Volkswagen-store.png\" alt=\"\" width=\"750\" height=\"488\" \/><\/a><\/p>\n<p>El <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">departament de m\u00e0rqueting<\/a> de l\u2019ag\u00e8ncia eCommerce treballa amb Volkswagen en la millora del posicionament de la botiga online amb accions que afavoreixen l\u2019augment de tr\u00e0nsit. En aquest sentit, els esfor\u00e7os se centren a optimitzar el m\u00e0rqueting de continguts i fer campanyes de Search estacionals i de branding a trav\u00e9s de les xarxes socials.<\/p>\n<p>La missi\u00f3 del departament de m\u00e0rqueting de TLG Commerce va un pas m\u00e9s enll\u00e0 i tamb\u00e9 fa un estudi sobre la navegaci\u00f3 dels visitants a l\u2019eCommerce de Volkswagen. L\u2019objectiu \u00e9s ajudar els responsables de la botiga online a conceptualitzar una nova categoritzaci\u00f3 dels productes que permeti, entre altres millores, augmentar la taxa de conversi\u00f3 de la botiga.<\/p>\n<h2>Aquest estiu estar\u00e0 llesta la nova Volkswagen Store<\/h2>\n<p><a href=\"https:\/\/store.volkswagen.es\/VAE\/ACCESORIOS\/PRD\/web\/vwacc\">Volkswagen Store<\/a> passar\u00e0 aviat a formar part dels eCommerce desenvolupats amb la soluci\u00f3 SaaS <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a>. Despr\u00e9s d\u2019aquesta primera fase de col\u00b7laboraci\u00f3, basada en serveis de m\u00e0rqueting, Volkswagen Store aposta per un canvi de plataforma que ja s\u2019est\u00e0 desenvolupant a TLG Commerce i que estar\u00e0 llest aquest estiu.<\/p>\n<p>La nova botiga online permetr\u00e0 donar un millor tractament als continguts, enriquir la usabilitat i, en definitiva, modernitzar l\u2019experi\u00e8ncia de navegaci\u00f3 dels usuaris. A m\u00e9s de la proposta d\u2019un nou disseny, d\u2019acord amb la imatge de la marca, es treballa per donar una millor resposta a la <a href=\"http:\/\/ecommerce-news.es\/actualidad\/nuria-basi-60-los-pedidos-lacoste-se-hacen-traves-del-movil-58967.html\" target=\"_blank\" rel=\"noopener noreferrer\">navegaci\u00f3 m\u00f2bil<\/a>, cada vegada m\u00e9s determinant a l\u2019hora de fer compres digitals.<\/p>\n<p>Els responsables de Volkswagen confien que aquesta col\u00b7laboraci\u00f3 proporcioni una millor experi\u00e8ncia als usuaris de Volkswagen Store i s\u2019adapti millor a les tend\u00e8ncies actuals de posicionament, navegaci\u00f3 i continguts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen Store aposta per TLG Commerce per impulsar la seva botiga dedicada als accessoris i articles de lifestyle de la marca. El departament de m\u00e0rqueting de l\u2019ag\u00e8ncia eCommerce treballa amb Volkswagen en la millora del posicionament de la botiga online amb accions que afavoreixen l\u2019augment de tr\u00e0nsit. En aquest sentit, els esfor\u00e7os se centren a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12957,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Store tria TLG Commerce per impulsar la seva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Volkswagen Store aposta per TLG Commerce per impulsar la seva botiga dedicada als accessoris i articles de lifestyle de la marca. 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