TikTok is one of the most popular apps among young audiences, and it\u2019s increasingly gaining ground in other segments of the population, growing its audience. It\u2019s important to factor it in when building your brand\u2019s or eCommerce\u2019s social media strategy.<\/p>\n\n\n\n
Whenever we consider joining a new social network, it can be a little daunting to think about what kind of content to create and how to make it visible so the effort delivers the visibility and brand impact we\u2019re after. That\u2019s why in this Trilogi post we\u2019ll look at how to position an eCommerce on TikTok.<\/strong><\/p>\n\n\n\n If you\u2019re thinking about using TikTok for your business but don\u2019t know where to start, the first step is to create an account. Choose a username and write a bio; you can always edit these later. <\/p>\n\n\n\n Choosing your audience carefully is essential. TikTok is a social network that builds communities. Clearly define who your business is for and create quality content for them.<\/strong><\/p>\n\n\n\n It\u2019s important to know what problems your market niche faces so you can create videos that solve them. This will position you as an expert and make people trust your business.<\/p>\n\n\n\n Posting content frequently<\/strong> and consistently is the best way to grow your community. If 3 videos a day is too much, you may burn out and quit. Better to make 1 a day than to stop abruptly and start over.<\/p>\n\n\n\n To stick to it, you can set aside time during the week to record all your content, then post it regularly. Creating a calendar and planning topics in advance will also help you stay consistent.<\/p>\n\n\n\n If you scroll through the TikTok feed for a bit, you\u2019ll quickly notice that certain sounds and songs keep repeating. These are trending sounds: use them and follow the trends. In other words, creating the right content with the right sound can make you go viral.<\/strong><\/p>\n\n\n\n SEO on TikTok? Is that a thing? TikTok is increasingly used as a search engine, which is why it\u2019s important to optimize for SEO. If someone searches for something related to your business, appearing at the top of the results can benefit you and raise awareness of your business. Reply to comments on your videos and comment on other videos to build connections with your followers and with like-minded accounts. Remember, it\u2019s a social network!<\/p>\n\n\n\n With these 5 tips you\u2019re ready to create content for TikTok. Besides showing your product, consider letting people see what\u2019s behind the company: <\/strong>unlike other social networks such as Instagram, which have a more polished image, TikTok is all about authenticity and originality. This builds trust with your market niche, can give you brand awareness and bring you more sales.<\/p>\n\n\n\n For example, <\/strong>show your work routines, how you prepare orders, even what people bring for lunch at the office or funny things that have happened to you. This kind of content creates the closeness an eCommerce sometimes needs to feel a bit more like a physical store.<\/p>\n","protected":false},"excerpt":{"rendered":" TikTok is one of the most popular apps among young audiences, and it\u2019s increasingly gaining ground in other segments of the population, growing its audience. It\u2019s important to factor it in when building your brand\u2019s or eCommerce\u2019s social media strategy. Whenever we consider joining a new social network, it can be a little daunting to […]<\/p>\n","protected":false},"author":2,"featured_media":15761,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nHow to use TikTok<\/h2>\n\n\n\n
Before you start creating content, explore the app: look at other accounts, what kind of content they post, interact\u2026 TikTok does have its own language, and you need to get familiar with it to see what kind of content you can create.<\/strong>
When you feel ready, make your first video. <\/strong>Don\u2019t worry, it doesn\u2019t have to be perfect: authenticity is what counts.<\/p>\n\n\n\n\n
1. Find your market niche.<\/h2>\n\n\n\n
2. Be consistent<\/h2>\n\n\n\n
3. Use trending sounds<\/h2>\n\n\n\n
4. SEO on TikTok. Hashtags and keywords.<\/h2>\n\n\n\n
Hashtags are essential for this; you can include keywords from your niche and specific long tails.<\/strong> We also recommend writing keywords in the description, on the video cover and even in the content itself if you add subtitles or on-screen text.<\/p>\n\n\n\n5. <\/strong>Interact frequently<\/h2>\n\n\n\n
Create original content for TikTok<\/h2>\n\n\n\n