{"id":18725,"date":"2022-09-29T15:22:19","date_gmt":"2022-09-29T13:22:19","guid":{"rendered":"https:\/\/trilogi.com\/blog\/improve-your-campaign-profitability-roas-roi-and-poas\/"},"modified":"2026-10-23T18:30:13","modified_gmt":"2026-10-23T16:30:13","slug":"improve-your-campaign-profitability-roas-roi-and-poas","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/","title":{"rendered":"Improve your campaign profitability: ROAS, ROI and POAS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is ROAS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Return on ad spend (ROAS) is a metric used to measure the effectiveness of an advertising campaign. To calculate ROAS, divide the revenue generated by the cost of the campaign. eCommerce businesses often use ROAS to measure the performance of their <a href=\"https:\/\/trilogi.com\/blog\/en\/google-ads-campaigns-10-keys-to-success\/\">Google Ads campaigns<\/a>, among others. However, it\u2019s important to note that ROAS does not take into account other factors such as profit margin or customer lifetime value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate ROAS correctly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This metric is a key way to measure the effectiveness of your marketing campaigns and is especially important for paid advertising. There are different ways to calculate ROAS, but the most common formula is (revenue \/ ad spend) x 100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you generate \u20ac100 in sales from a campaign with \u20ac10 in ad spend, your ROAS would be 1,000%. Optimal values vary depending on a number of factors that can affect your ROAS, such as the type of product you sell and the size of your target market. However, if you keep a close eye on this metric, you can adjust your campaigns accordingly and make sure you\u2019re getting the most out of your marketing budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The differences between ROAS and ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a business owner, you\u2019re always looking for ways to improve your results. One important metric to track is your return on investment (ROI). But what if you\u2019re not sure what ROI is, or how it differs from another metric such as return on ad spend (ROAS)?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a breakdown of the main differences between ROAS and ROI:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>ROI is a broad measure that looks at the overall performance of your business. It takes into account all forms of revenue and expenses, both those directly related to your advertising efforts and indirect ones.<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>ROAS is a more specific measure that only considers the revenue generated by your ad spend.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Because it includes all revenue and expenses, ROI can be negative, which means your company is losing money. ROAS, on the other hand, can never be negative because it only includes advertising costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI is useful for getting an overall view of your business performance. However, it can be hard to segment and isolate the impact of ad spend on overall profitability. That\u2019s where ROAS comes in handy. By specifically tracking revenue generated by advertising, you can get a more accurate picture of the impact of your marketing efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-trilogi-ecommerce-rentabilidad-campanas.jpg\" alt=\"PPC campaign ROI \" class=\"wp-image-15803\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-trilogi-ecommerce-rentabilidad-campanas.jpg 1000w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-trilogi-ecommerce-rentabilidad-campanas-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-trilogi-ecommerce-rentabilidad-campanas-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-trilogi-ecommerce-rentabilidad-campanas-263x175.jpg 263w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is POAS and how can it improve sales?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profit on Ad Spend (POAS) is an example of how <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">digital marketing<\/a> is constantly evolving. As the name suggests, this new metric is a new way of measuring the profit generated by the investment in an advertising campaign. This means that if someone clicks on an ad but no sale is made, the advertiser owes nothing. POAS differs from ROAS, or return on ad spend, in that ROAS measures how much revenue is generated for every euro spent on advertising, while POAS only measures sales directly attributable to the ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of the two formulas to understand the differences:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>POAS = PROFIT \/ AD SPEND<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>ROAS = TOTAL REVENUE \/ AD SPEND<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As we can see, POAS reflects the real value of sales and takes into account the profit margin of each one. Unlike ROAS, which considers total sales revenue without taking that margin into account. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring the profitability of your paid campaigns is an exercise in understanding your business environment and recognizing the key goals of each ad. Adding new metrics such as POAS helps shape our results more realistically, so we don\u2019t base our strategic decisions solely on ROAS, which isn\u2019t always the most reliable metric.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is ROAS? Return on ad spend (ROAS) is a metric used to measure the effectiveness of an advertising campaign. To calculate ROAS, divide the revenue generated by the cost of the campaign. eCommerce businesses often use ROAS to measure the performance of their Google Ads campaigns, among others. However, it\u2019s important to note that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15806,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T13:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Improve your campaign profitability: ROAS, ROI and POAS\",\"datePublished\":\"2022-09-29T13:22:19+00:00\",\"dateModified\":\"2026-10-23T16:30:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/\"},\"wordCount\":615,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_millorappc-nologo.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/\",\"name\":\"Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_millorappc-nologo.png\",\"datePublished\":\"2022-09-29T13:22:19+00:00\",\"dateModified\":\"2026-10-23T16:30:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_millorappc-nologo.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_millorappc-nologo.png\",\"width\":1200,\"height\":628,\"caption\":\"Mejora rentabilidad campa\u00f1as: ROAS, ROI y POAS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/improve-your-campaign-profitability-roas-roi-and-poas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improve your campaign profitability: ROAS, ROI and POAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency","description":"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/","og_locale":"es_ES","og_type":"article","og_title":"Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency","og_description":"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?","og_url":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2022-09-29T13:22:19+00:00","article_modified_time":"2026-10-23T16:30:13+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Improve your campaign profitability: ROAS, ROI and POAS","datePublished":"2022-09-29T13:22:19+00:00","dateModified":"2026-10-23T16:30:13+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/"},"wordCount":615,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/","url":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/","name":"Improve your campaign profitability: ROAS, ROI and POAS | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png","datePublished":"2022-09-29T13:22:19+00:00","dateModified":"2026-10-23T16:30:13+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Measuring the profitability of paid campaigns is key. Add metrics like ROAS, ROI and POAS and boost your profitability. Not familiar with them yet?","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_millorappc-nologo.png","width":1200,"height":628,"caption":"Mejora rentabilidad campa\u00f1as: ROAS, ROI y POAS"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Improve your campaign profitability: ROAS, ROI and POAS"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":18725,"es":15799,"ca":18482},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18725"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18725\/revisions"}],"predecessor-version":[{"id":20305,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18725\/revisions\/20305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/15806"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}