{"id":18716,"date":"2022-11-25T13:04:08","date_gmt":"2022-11-25T12:04:08","guid":{"rendered":"https:\/\/trilogi.com\/blog\/an-omnichannel-strategy-with-connectif-to-boost-your-black-friday-campaign\/"},"modified":"2026-10-23T18:29:28","modified_gmt":"2026-10-23T16:29:28","slug":"an-omnichannel-strategy-with-connectif-to-boost-your-black-friday-campaign","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/an-omnichannel-strategy-with-connectif-to-boost-your-black-friday-campaign\/","title":{"rendered":"An omnichannel strategy with Connectif to boost your Black Friday campaign profitability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday is one of the busiest shopping events of the year, and brands see it as a key date for sales. But with so much competition, it can be hard to stand out from the crowd. That\u2019s where Connectif and its data management come in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using omnichannel marketing tactics, businesses can collect data from various sources and use it to create targeted, personalized campaigns that are more likely to convert. Harnessing the power of data will be key to outperforming other competitors in your market niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the new era of Big Data, we must ensure the collected information is handled properly, drive the shift toward a Data First approach and apply truly omnichannel strategies. But how do we drive omnichannel strategies?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing Data First: Estrategia omnicanal con Connectif para mejorar la rentabilidad de tus campa\u00f1as en Black Friday\" src=\"https:\/\/player.vimeo.com\/video\/775026879?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Keys to boosting your Black Friday performance with Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s essential to transform your traditional approach and apply strategies specifically tailored to the data collected. Measurement and analysis are key to making the best decisions throughout the campaign. You also need to harness the potential of every channel available on your website (SMS, email, social media, etc.) and, once your audiences are ready, drive a well-segmented execution that makes a big impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy with Connectif during Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this strategy, our Black Friday goal is to build loyalty among our most profitable customers by offering early access to those who meet certain requirements. Through organized segmentation, we\u2019ll give preferential access to the most valuable users of our eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say we are an online clothing store and want to reward a select group who bought during the previous Black Friday, spent a certain amount and respond well to our promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To secure their loyalty and build a relationship between brand and person, we\u2019ll give them early access to buy our garments at an exclusive sale price. In this case, on Black Friday only, we\u2019ll give a personal 50% discount code to all users who meet the conditions above.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, only the users who are valuable to us get an exclusive discount that sets them apart from other users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1100x619.png\" alt=\"Connectif Black Friday early access workflow\" class=\"wp-image-15917\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1100x619.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-300x169.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-768x432.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1536x864.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1170x658.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4.png 1920w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Building a Black Friday strategy with Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To put this strategy into practice with Connectif, we need to build the following flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is to check whether they belong to the segment we want to reward, in this case \u201cRFM \u2013 Champions\u201d. If so, and if the user is subscribed to the newsletter, we send the email with the exclusive 50% discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If not, we check whether users belong to a segment that made a purchase on Black Friday 2021. If the user bought in the previous edition, they enter the flow. If they didn\u2019t, we wait a few hours, giving valuable users first access, and then send a standard email to everyone else.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Post-Black Friday strategy with Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s well worth planning post-Black Friday actions. The surge in visits to our eCommerce gives us many opportunities for a <a href=\"https:\/\/trilogi.com\/blog\/en\/what-is-marketing-automation-in-ecommerce\/\">Marketing Automation<\/a> strategy: as traffic rises, so does data \u2014 First Party Data, too, since it comes straight from our eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the last Friday in November will bring a spike in sales, it will also bring many abandoned carts. During Black Friday, many users add products to their cart to see how much those items would cost and compare with competitors. All those abandoned carts give us highly valuable data we can later use in our marketing strategy once the campaign is over.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the weeks before Black Friday there is a glut of offers and ads bombarding the public. That\u2019s why planning something for afterward, when there\u2019s less noise, is a great way to make your products stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to leverage abandoned carts from Black Friday <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A post-Black Friday strategy needs to be planned ahead to succeed. We\u2019ll use the Connectif Marketing Automation tool to create a segment of users who abandoned a cart during Black Friday week and didn\u2019t buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can do this with a <strong>dynamic plus segment<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to set the condition \u201cBetween dates\u201d, otherwise we\u2019d be creating a general abandoned cart segment, and we want to reach the users who visited us for Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also need to exclude those who purchased during those dates. They may have left a cart but bought the next day. This step is important to avoid burning out the audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1100x619.png\" alt=\"Connectif dynamic plus segment post Black Friday\" class=\"wp-image-15919\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1100x619.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-300x169.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-768x432.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1536x864.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1170x658.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1.png 1920w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once the dynamic plus segment is set up in Connectif, we can re-engage them with an email featuring the products they left behind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good way to recover that purchase is to offer them the same Black Friday discounts on their abandoned cart for a limited time, for example 48 hours. This creates a sense of urgency and exclusivity that may lead the user to complete the purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday is just one day, but with Marketing Automation strategies we can make the most of the traffic that reached our website and plan actions for the following weeks, when there\u2019s less saturation of offers and advertisers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The new era of Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the new era of Big Data, we must adapt and drive an omnichannel strategy based on Data First, fully focused on omnichannel and on properly managing and acting on the data collected. The more information we have, the more precise we can be with our customers, and only then will we achieve maximum profitability in crucial campaigns such as Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is one of the busiest shopping events of the year, and brands see it as a key date for sales. But with so much competition, it can be hard to stand out from the crowd. That\u2019s where Connectif and its data management come in. Using omnichannel marketing tactics, businesses can collect data from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15916,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An omnichannel strategy with Connectif to boost your Black Friday campaign profitability | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Discover the best omnichannel strategy with Connectif to boost your Black Friday campaign profitability. 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