{"id":18711,"date":"2017-06-26T00:00:00","date_gmt":"2017-06-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tlg-commerce-desperta-linteres-dels-mitjans-amb-socialpay\/"},"modified":"2017-06-26T00:00:00","modified_gmt":"2017-06-25T22:00:00","slug":"tlg-commerce-desperta-linteres-dels-mitjans-amb-socialpay","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tlg-commerce-desperta-linteres-dels-mitjans-amb-socialpay\/","title":{"rendered":"TLG Commerce desperta l\u2019inter\u00e8s dels mitjans amb SocialPay"},"content":{"rendered":"

Despr\u00e9s de l\u2019\u00e8xit de la presentaci\u00f3 de la nova eina de socialitzaci\u00f3 SocialPay de TLG Commerce<\/a>, els mitjans de comunicaci\u00f3 s\u2019interessen per la traject\u00f2ria de l\u2019empresa i pels nous projectes que desenvolupa.<\/p>\n

TLG Commerce a La Vanguardia<\/h2>\n

Avui, dilluns 26 de juny, l\u2019edici\u00f3 impresa de La Vanguardia es fa ress\u00f2 del nou projecte de viralitzaci\u00f3 social de compres, amb un article signat per la periodista Mar Galt\u00e9s.<\/p>\n

M\u00e0rius Rossell detalla en qu\u00e8 consisteix el SocialPay i explica com se li va acudir una idea que ell mateix qualifica de \u201cmolt simple\u201d, per\u00f2 que encara ning\u00fa no ha desenvolupat. \u201cSegur que ens la copiaran \u2014preveu\u2014, per\u00f2 ara som els primers.\u201d Llegir l\u2019article<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

TLG Commerce a Catalunya R\u00e0dio<\/h2>\n

TLG Commerce tamb\u00e9 va tenir un espai a la r\u00e0dio. M\u00e0rius Rossell i Lloren\u00e7 Palomas, CEO i director comercial de TLG respectivament, van ser els protagonistes del programa de tend\u00e8ncies digitals POPAP de Catalunya R\u00e0dio, dedicat en aquesta ocasi\u00f3 a l\u2019eCommerce.<\/p>\n

\"\"<\/a><\/p>\n

La directora i presentadora del programa, Mariola Dinar\u00e8s, va aportar algunes xifres sobre eCommerce perqu\u00e8 l\u2019audi\u00e8ncia entr\u00e9s en context:<\/p>\n

    \n
  1. Un ter\u00e7 de la poblaci\u00f3 de l\u2019Estat compra per internet.<\/li>\n
  2. Es calcula que el 2016 hi va haver una despesa de 1.400 \u20ac per persona en compres fetes a trav\u00e9s del comer\u00e7 electr\u00f2nic.<\/li>\n
  3. Un 40% de la poblaci\u00f3 compra per internet de manera habitual, concretament cada mes.<\/li>\n
  4. Espanya \u00e9s el quart estat de la Uni\u00f3 Europea en el r\u00e0nquing de vendes online, superada nom\u00e9s pel Regne Unit, Alemanya i Fran\u00e7a.<\/li>\n<\/ol>\n

    Un cop contextualitzat el sector, els convidats al programa van parlar dels salts tecnol\u00f2gics a l\u2019\u00c0sia, on els consumidors han passat directament al m\u00f2bil per comprar per internet. Un mercat que M\u00e0rius Rossell coneix b\u00e9, ja que des del 2012 resideix a l\u2019\u00c0sia, primer a Pequ\u00edn i ara a Xangai. Les xifres s\u00f3n clares: a l\u2019\u00c0sia el dispositiu m\u00f2bil s\u2019emporta el 75% de les compres, mentre que a Espanya ja arriba al 60%.<\/p>\n

    M\u00e0rius Cirera, responsable d\u2019eCommerce de MUNICH<\/a>, es va afegir a la conversa. Va afirmar que la botiga online de MUNICH, una de les que van arrencar m\u00e9s aviat, el 2005, \u00e9s un canal de venda m\u00e9s per a la marca de vambes. Va comentar que el percentatge de vendes d\u2019aquest canal se situa al voltant d\u2019un 10% de la facturaci\u00f3 global.<\/p>\n

    Qu\u00e8 ha de tenir un eCommerce?<\/h2>\n

    La conductora del programa es va interessar pels aspectes fonamentals que ha de complir una botiga online. M\u00e0rius Rossell va destacar, en primer lloc, que \u201cels responsables han de creure en el projecte i no nom\u00e9s ser-hi perqu\u00e8 ara \u00e9s el que toca\u201d. En segon lloc, \u201cconnectar els canals de venda online i offline\u201d. I, finalment, \u201cexecutar una bona campanya de m\u00e0rqueting per fidelitzar clients que acabin comprant\u201d.<\/p>\n

    L\u2019entrevista va avan\u00e7ar amb els detalls de SocialPay<\/a>: la nova eina de socialitzaci\u00f3 de TLG Commerce que posa el focus en les xarxes socials, cada vegada m\u00e9s influents en les decisions de compra dels consumidors. Lloren\u00e7 Palomas i M\u00e0rius Rossell van detallar com es relacionaran xarxes socials i botigues online de manera que les recomanacions que portin tr\u00e0nsit o generin vendes puguin ser recompensades directament i en proporci\u00f3 als beneficis (o tr\u00e0nsit) generats.<\/p>\n

    Lloren\u00e7 Palomas va confirmar que actualment el 50% del tr\u00e0nsit encara arriba a trav\u00e9s dels cercadors i que els marketplaces com Privalia o Amazon trepitgen fort. Tamb\u00e9 va posar l\u2019accent en la import\u00e0ncia de la gesti\u00f3 automatitzada de processos que permet el Big Data.<\/p>\n

    Per tancar, es va recordar que TLG Commerce<\/a> \u00e9s una ag\u00e8ncia especialitzada en eCommerce i que el servei que ofereix als seus clients integra el hosting, les actualitzacions del software de gesti\u00f3 eCommerce i el m\u00e0rqueting digital.<\/p>\n

    No et perdis 30 minuts de bona r\u00e0dio amb l\u2019eCommerce com a protagonista: Escoltar el programa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Despr\u00e9s de l\u2019\u00e8xit de la presentaci\u00f3 de la nova eina de socialitzaci\u00f3 SocialPay de TLG Commerce, els mitjans de comunicaci\u00f3 s\u2019interessen per la traject\u00f2ria de l\u2019empresa i pels nous projectes que desenvolupa. TLG Commerce a La Vanguardia Avui, dilluns 26 de juny, l\u2019edici\u00f3 impresa de La Vanguardia es fa ress\u00f2 del nou projecte de viralitzaci\u00f3 […]<\/p>\n","protected":false},"author":2,"featured_media":12998,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"\nTLG Commerce desperta l\u2019inter\u00e8s dels mitjans amb SocialPay | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Despr\u00e9s de l\u2019\u00e8xit de la presentaci\u00f3 de la nova eina de socialitzaci\u00f3 SocialPay de TLG Commerce , els mitjans de comunicaci\u00f3 s\u2019interessen per la\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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