{"id":18708,"date":"2017-07-11T00:00:00","date_gmt":"2017-07-10T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-necessites-per-millorar-el-teu-ecommerce-en-dispositius-mobils\/"},"modified":"2017-07-11T00:00:00","modified_gmt":"2017-07-10T22:00:00","slug":"que-necessites-per-millorar-el-teu-ecommerce-en-dispositius-mobils","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-necessites-per-millorar-el-teu-ecommerce-en-dispositius-mobils\/","title":{"rendered":"Qu\u00e8 necessites per millorar el teu eCommerce en dispositius m\u00f2bils?"},"content":{"rendered":"

Millorar el teu eCommerce en dispositius m\u00f2bils<\/strong> \u00e9s una necessitat real per a qualsevol empresa que vulgui comen\u00e7ar el seu negoci online. Una nova manera de projectar la teva botiga online en dispositius port\u00e0tils personals que tenen un format de pantalla min\u00fascul, t\u00e0ctil i vers\u00e0til<\/strong>.<\/p>\n

Per descomptat, al Departament de M\u00e0rqueting de TLG Commerce <\/a>estarem encantats d\u2019avaluar el teu eCommerce<\/strong> i presentar-te les millors pr\u00e0ctiques<\/strong> per posar en marxa correctament la teva botiga online des d\u2019ara mateix.<\/p>\n

Per\u00f2 anem al punt d\u2019inter\u00e8s principal!<\/p>\n

\"com<\/p>\n

Quins aspectes influeixen en el comportament dels usuaris m\u00f2bils?<\/h2>\n

El nostre client potencial, a partir d\u2019ara \u201cSmart Buyer<\/strong>\u201d, \u00e9s una persona perspica\u00e7 amb facilitat per comparar diversos webs i comprar el que busca al preu que vol. Aix\u00f2 s\u00ed, odia llegir i esperar: vol una compra f\u00e0cil<\/strong>!<\/p>\n

La nostra feina \u00e9s cridar-li l\u2019atenci\u00f3, despertar-li l\u2019inter\u00e8s, incitar el desig de compra i provocar l\u2019acci\u00f3 ~ kchink! ~<\/p>\n

Com podem atraure els Smart Buyers?<\/h3>\n

Hem de tenir en compte els punts seg\u00fcents:<\/p>\n

    \n
  1. \u00a0Accessibilitat<\/li>\n
  2. Experi\u00e8ncia de l\u2019usuari<\/li>\n
  3. Velocitat del web<\/li>\n
  4. Contingut web<\/li>\n<\/ol>\n

    Els mateixos punts s\u2019apliquen als usuaris que naveguen des d\u2019ordinadors, per\u00f2 en els smartphones tenen un paper m\u00e9s din\u00e0mic<\/strong>. Continua llegint per descobrir-ho!<\/p>\n

    Construint l\u2019estructura ideal per al meu Smart Buyer<\/h2>\n

    \"crear<\/p>\n

    Fer que el Smart Buyer trobi els meus articles<\/h3>\n

    Comencem amb l\u2019accessibilitat, definida com la capacitat d\u2019arribar a la p\u00e0gina d\u2019un web i captar la informaci\u00f3 de la manera m\u00e9s pr\u00e0ctica i r\u00e0pida possible<\/strong>. Haurem de considerar:<\/p>\n

      \n
    1. El contingut enriquit<\/li>\n
    2. Superposici\u00f3 de b\u00e0ners (intersticials)<\/li>\n
    3. Navegaci\u00f3 web<\/li>\n<\/ol>\n

      Aquest tipus de contingut transmet una experi\u00e8ncia avan\u00e7ada a l\u2019usuari<\/strong> en format de v\u00eddeo o so, amb la missi\u00f3 de captar-ne l\u2019atenci\u00f3, a m\u00e9s d\u2019incrementar (especialment el v\u00eddeo) la durada mitjana per sessi\u00f3.<\/p>\n

      Una pr\u00e0ctica que NO has de fer \u00e9s superposar b\u00e0ners intersticials<\/strong> (un tipus de rich media que flota sobre el contingut): aquests b\u00e0ners poden suposar una penalitzaci\u00f3 severa i una gran p\u00e8rdua de visites de tr\u00e0nsit org\u00e0nic<\/strong> cap al teu web.<\/p>\n

      Sobretot, fes que el teu eCommerce sigui f\u00e0cil d\u2019utilitzar<\/strong>, aix\u00ed com els elements del men\u00fa i els desplegables o ventalls de categories.<\/p>\n

      Facilitar l\u2019\u00fas al meu Smart Buyer<\/h3>\n

      Exacte, millorar la seva experi\u00e8ncia d\u2019\u00fas<\/strong> far\u00e0 que torni a visitar-nos. Per\u00f2 hem d\u2019atendre els conceptes seg\u00fcents si el volem ajudar a trobar el que busca:<\/p>\n

        \n
      1. Escalat<\/li>\n
      2. Mida del text<\/li>\n
      3. Parts \u201cclicables\u201d<\/li>\n
      4. Gestos<\/li>\n
      5. Cerca del lloc web<\/li>\n
      6. Teclat i escriptura<\/li>\n
      7. Conversi\u00f3 amigable<\/li>\n<\/ol>\n

        L\u2019escalat ens ajudar\u00e0 a ajustar la mida del nostre contingut<\/strong> als diferents formats de pantalla dels smartphones. Una pr\u00e0ctica que cal tenir en compte \u00e9s pujar les imatges en formats responsive amb una resoluci\u00f3 de p\u00edxels adequada, perqu\u00e8 en adaptar-les a diversos formats no perdin qualitat (pixelaci\u00f3).<\/p>\n

        La mida del text determina la capacitat de lectura del visitant<\/strong>; el format ideal \u00e9s establir 16 p\u00edxels de mida de lletra com a base i que s\u2019escali de manera relativa segons el dispositiu m\u00f2bil amb qu\u00e8 accedeix l\u2019usuari.<\/p>\n

        Els apartats \u201cclicables\u201d amb qu\u00e8 pot interactuar l\u2019usuari s\u00f3n MOLT importants en un eCommerce<\/strong>. Es recomana en tots els casos crear aquests elements accionables amb unes dimensions m\u00ednimes de 48 p\u00edxels d\u2019amplada<\/strong> i establir un espaiat m\u00ednim de 32 p\u00edxels<\/strong> amb els altres elements del web.<\/p>\n

        L\u2019usuari digital m\u00f2bil es mou per la nostra botiga online amb un sol dit<\/strong>, i hem de decidir de quina manera haur\u00e0 d\u2019interactuar amb els elements de la botiga online. Els gestos m\u00e9s utilitzats s\u00f3n pessigar i pr\u00e9mer dues vegades per fer zoom; tingues en compte que has de tenir habilitat el \u201czoom\u201d perqu\u00e8 s\u2019executin aquestes accions.<\/p>\n

        La cerca interna del lloc web mitjan\u00e7ant cercadors interns ha de ser intu\u00eftiva<\/strong> per processar adequadament la informaci\u00f3 que vol l\u2019usuari. Una pr\u00e0ctica que fem \u00e9s recollir els termes de cerca dels visitants per saber qu\u00e8 destacarem a la nostra botiga i com enfocarem el pla de publicitat digital.<\/p>\n

        Els diferents camps on l\u2019usuari pot introduir informaci\u00f3 han de reaccionar de manera diferent<\/strong>. \u00c9s a dir, quan un usuari omple l\u2019apartat de correu electr\u00f2nic de la seva fitxa de client, mostrar\u00edem un teclat simplificat amb car\u00e0cters especials com l\u2019arrova (@); quan ompl\u00eds el nom, un teclat tradicional, i quan ompl\u00eds el codi postal, un teclat num\u00e8ric.<\/p>\n

        L\u2019objectiu \u00e9s que l\u2019usuari ompli la seva fitxa de client la primera vegada<\/strong> que visita aquest apartat: un abandonament significa m\u00e9s que una conversi\u00f3 perduda!<\/p>\n

        Les dades que hem obtingut dels Smart Buyers ens indiquen que cal simplificar en un sol<\/strong> pas<\/strong> tots els processos que impliquen omplir un formulari, fer una trucada o una compra.<\/p>\n

        \"fer<\/p>\n

        \u201c<\/span>S\u2019ha acabat la norma: fes m\u00e9s de 3 clics per completar el pagament<\/em>!\u201d<\/span><\/p>\n

        Smart Buyer<\/strong><\/p>\n

        Una c\u00e0rrega r\u00e0pida del web augmenta les conversions<\/h3>\n

        Reduir les respostes del servidor<\/strong> per sota de 200 ms i reduir la c\u00e0rrega del DOM (Document Object Model) \u00e9s l\u2019escenari ideal per treure un rendiment elevat de les compres al nostre eCommerce.<\/p>\n

        Hem de preparar la nostra botiga online basant-nos en una connexi\u00f3 3G<\/strong> si volem vendre fora d\u2019Europa. La majoria d\u2019usuaris el 2020 provindran de pa\u00efsos en desenvolupament i representaran una oportunitat de negoci per a molts sectors.<\/p>\n

        El teu contingut ha de ser explosiu i sense fissures!<\/h3>\n

        L\u2019usuari que navega per internet \u00e9s impulsiu i din\u00e0mic<\/strong>; hem d\u2019oferir el contingut adequat simplificant-lo al m\u00e0xim perqu\u00e8 no sigui una barrera a l\u2019hora de navegar per la botiga online.<\/p>\n

        Fes del teu eCommerce un aparador professional i polit<\/strong> amb qu\u00e8 sigui f\u00e0cil interactuar!<\/p>\n

        Creus que la transformaci\u00f3 m\u00f2bil s\u2019acaba aqu\u00ed?<\/h2>\n

        Aix\u00f2 no ha fet m\u00e9s que comen\u00e7ar: els cercadors comencen a recopilar informaci\u00f3 de les versions m\u00f2bils<\/strong> dels eCommerce i es preveuen canvis al llarg del 2017 i a principis del 2018.<\/p>\n

        Ara que ja coneixes els factors principals que has de tenir en compte per a un web enfocat a m\u00f2bils, \u00e9s el millor moment per deixar-te assessorar pels professionals de TLG Commerce<\/a>.<\/p>\n

        Comparteix amb nosaltres la teva experi\u00e8ncia en el comer\u00e7 digital i t\u2019ajudarem!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Millorar el teu eCommerce en dispositius m\u00f2bils \u00e9s una necessitat real per a qualsevol empresa que vulgui comen\u00e7ar el seu negoci online. Una nova manera de projectar la teva botiga online en dispositius port\u00e0tils personals que tenen un format de pantalla min\u00fascul, t\u00e0ctil i vers\u00e0til. Per descomptat, al Departament de M\u00e0rqueting de TLG Commerce estarem […]<\/p>\n","protected":false},"author":2,"featured_media":13006,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[],"class_list":["post-18708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nQu\u00e8 necessites per millorar el teu eCommerce en dispositius m\u00f2bils? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Millorar el teu eCommerce en dispositius m\u00f2bils \u00e9s una necessitat real per a qualsevol empresa que vulgui comen\u00e7ar el seu negoci online. 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