{"id":18706,"date":"2017-07-24T00:00:00","date_gmt":"2017-07-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/descobreix-els-12-factors-seo-del-2017\/"},"modified":"2017-07-24T00:00:00","modified_gmt":"2017-07-23T22:00:00","slug":"descobreix-els-12-factors-seo-del-2017","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/descobreix-els-12-factors-seo-del-2017\/","title":{"rendered":"Descobreix els 12 factors SEO del 2017"},"content":{"rendered":"<p>Et presento un estudi publicat recentment per <a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush,<\/a> una coneguda i reputada eina de m\u00e0rqueting digital. Aquest estudi revela els <strong>12 factors<\/strong> que, segons aquesta eina, s\u00f3n <strong>m\u00e9s rellevants per al posicionament org\u00e0nic<\/strong> d\u2019un web.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8320 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/relevante-1.jpg\" alt=\"Factor SEO rellevant\" width=\"900\" height=\"506\" \/><\/p>\n<h2>Quin \u00e9s el factor SEO m\u00e9s rellevant el 2017?<\/h2>\n<p>Decideixo compartir aquest estudi perqu\u00e8 ens confirma un tema del qual es parla poc, per\u00f2 que a <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a> tenim present i sempre traslladem als nostres clients. I \u00e9s que, despr\u00e9s d\u2019analitzar m\u00e9s de 600.000 keywords, el factor que, segons aquesta eina, t\u00e9 m\u00e9s rellev\u00e0ncia en SEO avui dia \u00e9s el <strong>tr\u00e0nsit directe.<\/strong><\/p>\n<p>S\u00ed. Tenir visites, moltes visites de manera directa al nostre site.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> Tr\u00e0nsit directe: \u00e9s una visita que no aporta informaci\u00f3 sobre el lloc que la va originar <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Google Analytics<\/strong><\/p>\n<p class=\"curiosidad\">Sempre s\u2019ha dit que els diners porten diners. Avui podem dir que<strong> les visites porten visites!<\/strong><\/p>\n<p>Ara \u00e9s quan et preguntes: si acabo de comen\u00e7ar, com ataco aquest punt? Doncs la resposta \u00e9s senzilla: treballant molt, invertint molt i amb molta paci\u00e8ncia. Per aconseguir aquest objectiu \u00e9s b\u00e0sic treballar la visibilitat i el branding per aconseguir, a llarg termini, que la gent vingui directament al nostre site. Sense necessitat de SEO ni xarxes socials ni altres canals: que simplement teclegin elmeudomini.com. Aconseguir-ho no ser\u00e0 f\u00e0cil; \u00e9s m\u00e9s, m\u2019atreveixo a dir que nom\u00e9s \u00e9s a l\u2019abast de grans marques consolidades, amb una gran penetraci\u00f3 de mercat i que fa molt temps que treballen el branding.<\/p>\n<p>No et desesperis: hi ha molts altres factors que s\u00ed que estan al teu abast i que tamb\u00e9 tenen molta rellev\u00e0ncia. Centra\u2019t, doncs, en ells. Per exemple, l\u2019<a href=\"https:\/\/trilogi.com\/blog\/ca\/usabilitat-i-experiencia-dusuari-en-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">experi\u00e8ncia d\u2019usuari<\/a>, tamb\u00e9 coneguda com a UX (User Experience).<\/p>\n<h2>L\u2019experi\u00e8ncia d\u2019usuari: segona tend\u00e8ncia SEO 2017<\/h2>\n<ul>\n<li>\n<h3>Qu\u00e8 \u00e9s l\u2019experi\u00e8ncia d\u2019usuari?<\/h3>\n<\/li>\n<\/ul>\n<p>B\u00e0sicament fa refer\u00e8ncia a la interacci\u00f3 dels usuaris amb el site. Google vol oferir resultats de qualitat a les cerques. Vol sites que satisfacin l\u2019usuari. Que siguin <em>usables<\/em> i intu\u00eftius, de navegaci\u00f3 f\u00e0cil i, sobretot, que ofereixin continguts rellevants per als usuaris.<\/p>\n<ul>\n<li>\n<h3>Com mesura Google la UX del nostre site?<\/h3>\n<\/li>\n<\/ul>\n<p>Si ens fixem en la \u201cvisi\u00f3 general d\u2019audi\u00e8ncia\u201d que ofereix Google a la seva p\u00e0gina d\u2019anal\u00edtica, per defecte ens mostra les dades seg\u00fcents: sessions, usuaris, p\u00e0gines per sessi\u00f3, durada mitjana de la sessi\u00f3, % de rebot i % de sessions noves.<\/p>\n<p>Prestarem una atenci\u00f3 especial a 3 d\u2019aquestes dades:<\/p>\n<ul>\n<li>P\u00e0gines per sessi\u00f3<\/li>\n<li>Durada mitjana de la sessi\u00f3<\/li>\n<li>Percentatge de rebot o bounce rate<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8242 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/user-experience-analitics.jpg\" alt=\"user-experience-analitics\" width=\"900\" height=\"435\" \/><\/p>\n<p>Aquests 3 elements s\u00f3n els que indiquen a Google si l\u2019experi\u00e8ncia d\u2019usuari al nostre site \u00e9s satisfact\u00f2ria o no.<\/p>\n<p>\u00c9s clar que si els usuaris, en general, passen una bona estona en un site i veuen diferents p\u00e0gines, \u00e9s que hi troben el que busquen. \u00c9s a dir, el web els dona respostes i la navegaci\u00f3 \u00e9s <em>usable<\/em> i intu\u00eftiva.<\/p>\n<p>Al contrari, una taxa de rebot alta (bounce rate) indica insatisfacci\u00f3: l\u2019experi\u00e8ncia d\u2019usuari no est\u00e0 sent bona.<\/p>\n<p>Quins valors podrien ser un est\u00e0ndard per saber si la UX d\u2019un site \u00e9s bona?<\/p>\n<div class=\"dato_curioso\">\n<ul>\n<li>Mitjana de 3 p\u00e0gines vistes o m\u00e9s per sessi\u00f3.<\/li>\n<li>Una durada mitjana de visita superior a 3 minuts.<\/li>\n<li>Un rebot inferior al 50%.<\/li>\n<\/ul>\n<\/div>\n<h4>\u00c9s possible que, arribats a aquest punt, et preguntis: i la velocitat de c\u00e0rrega?<\/h4>\n<p>Al capdavall, la velocitat de c\u00e0rrega repercuteix directament en l\u2019experi\u00e8ncia d\u2019usuari. Una mala velocitat de c\u00e0rrega suposar\u00e0 un augment de la taxa de rebot i una disminuci\u00f3 del temps de sessi\u00f3 i de les p\u00e0gines vistes. Resultat: una experi\u00e8ncia d\u2019usuari pitjor.<\/p>\n<h2>El tercer factor: dominis que ens enllacen (referral domains)<\/h2>\n<p>Avui dia no \u00e9s cap secret que aconseguir enlla\u00e7os de qualitat cap al nostre web \/ botiga online \u00e9s un factor important per al SEO. Aquest estudi el situa al Top 5 de factors rellevants. Avui no entrarem a detallar estrat\u00e8gies de backlinking, donaria per a un post sencer.<\/p>\n<p class=\"curiosidad\">Millor 2 enlla\u00e7os de dominis diferents que 4 enlla\u00e7os del mateix domini.<\/p>\n<h2>Altres factors rellevants que cal tenir en compte<\/h2>\n<ul>\n<li><strong>Contingut<\/strong>: fer una bona feina de continguts. <strong>Originals<\/strong>, <strong>rellevants i<\/strong> <strong>de qualitat<\/strong>. Per\u00f2, sobretot, sense deixar de complir el que acabo de comentar, en <strong>quantitat<\/strong>.<\/li>\n<li><a href=\"https:\/\/trilogi.com\/blog\/ca\/certificat-ssl-per-a-ecommerce-lhe-dimplementar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Certificat SSL<\/strong><\/a>: sembla que ha passat de tenir un pes residual a ser rellevant. I \u00e9s que, segons aquest estudi, aquest factor passa per davant d\u2019altres com la densitat de keywords o l\u2019\u00fas de keywords al cos del contingut, al t\u00edtol o a les metes.<\/li>\n<\/ul>\n<h2>Factors menys rellevants<\/h2>\n<p>Finalment, l\u2019estudi revela una s\u00e8rie de factors que tradicionalment han estat molt rellevants, per\u00f2 que a poc a poc van perdent for\u00e7a:<\/p>\n<ul>\n<li>Keywords als continguts<\/li>\n<li>Densitat de keywords<\/li>\n<li>Keywords al t\u00edtol<\/li>\n<li>Keywords a les metes<\/li>\n<li>V\u00eddeos al site<\/li>\n<\/ul>\n<p>Evidentment, aix\u00f2 no vol dir que no calgui <strong>definir una bona estrat\u00e8gia de selecci\u00f3 de paraules clau<\/strong> ni que no fem una bona feina amb elles. De fet, les <strong>keywords i el seu context indiquen com ens volem posicionar<\/strong>.<\/p>\n<p>D\u2019altra banda, cal comentar que els<strong> v\u00eddeos<\/strong> en si no posicionen, <strong>per\u00f2 cal tenir en compte que la visualitzaci\u00f3 de v\u00eddeos en un site augmenta el temps de la visita<\/strong>. Aix\u00f2 t\u00e9 un impacte directe en el <strong>temps de sessi\u00f3<\/strong> i, per tant, en la<strong> UX<\/strong>.<\/p>\n<h2>Conclusions de l\u2019estudi de Semrush<\/h2>\n<p>Si mirem en detall l\u2019estudi presentat, es confirmen les tend\u00e8ncies de SEO que s\u2019han anat comentant al llarg de l\u2019\u00faltim any. I \u00e9s que Google dedica els seus esfor\u00e7os a oferir resultats de qualitat als usuaris i es basa en l\u2019experi\u00e8ncia que aquests tenen per triar quins webs\/botigues mostra a les primeres posicions i quins queden enrere.<\/p>\n<p>En aquesta l\u00ednia, hem vist que el factor m\u00e9s rellevant t\u00e9 a veure amb l\u2019historial del web i la bona experi\u00e8ncia que ha anat oferint als usuaris al llarg del temps. Aix\u00ed aconsegueix que els usuaris hi entrin de manera directa sense necessitat d\u2019altres canals. Com hem comentat, aix\u00f2 nom\u00e9s es pot aconseguir amb temps, const\u00e0ncia i fent les coses molt b\u00e9.<\/p>\n<p>Si ens fixem en la resta de factors rellevants, tots apunten al mateix: la UX.<\/p>\n<p>Uns enfocats a obtenir:<\/p>\n<ul>\n<li>Bons temps de sessi\u00f3.<\/li>\n<li>Un nombre alt de p\u00e0gines vistes per sessi\u00f3.<\/li>\n<li>Una taxa de rebot baixa.<\/li>\n<\/ul>\n<p>Altres enfocats a oferir:<\/p>\n<ul>\n<li>Continguts rellevants, de qualitat i en quantitat.<\/li>\n<li>Certificat SSL.<\/li>\n<\/ul>\n<p>Com hem comentat abans, enmig de tot aix\u00f2 s\u2019hi colen els backlinks dels referral domains. Aquest \u00e9s potser l\u2019\u00fanic dels factors no vinculats directament amb l\u2019experi\u00e8ncia d\u2019usuari, sin\u00f3 basat en l\u2019autoritat que ens confereixen tercers.<\/p>\n<p>Per acabar el post, us deixo el gr\u00e0fic de l\u2019estudi de Semrush en qu\u00e8 m\u2019he basat.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8267 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg\" alt=\"SEMrush-ranking-factors-2017\" width=\"900\" height=\"447\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et presento un estudi publicat recentment per Semrush, una coneguda i reputada eina de m\u00e0rqueting digital. Aquest estudi revela els 12 factors que, segons aquesta eina, s\u00f3n m\u00e9s rellevants per al posicionament org\u00e0nic d\u2019un web. Quin \u00e9s el factor SEO m\u00e9s rellevant el 2017? Decideixo compartir aquest estudi perqu\u00e8 ens confirma un tema del qual [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13002,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descobreix els 12 factors SEO del 2017 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Et presento un estudi publicat recentment per Semrush, una coneguda i reputada eina de m\u00e0rqueting digital. 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