{"id":18698,"date":"2017-09-19T00:00:00","date_gmt":"2017-09-18T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/7-errors-en-llancar-un-ecommerce\/"},"modified":"2017-09-19T00:00:00","modified_gmt":"2017-09-18T22:00:00","slug":"7-errors-en-llancar-un-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/7-errors-en-llancar-un-ecommerce\/","title":{"rendered":"7 errors en llan\u00e7ar un eCommerce"},"content":{"rendered":"

Des del departament d\u2019eMarketing<\/a>, s\u00f3n moltes les ocasions en qu\u00e8 hem pogut col\u00b7laborar i ajudar diferents clients a llan\u00e7ar el seu nou canal de venda online. En aquest temps, hem pogut identificar 7 dels errors m\u00e9s comuns a l\u2019hora de llan\u00e7ar un eCommerce<\/strong>. Moltes vegades pensem a obrir una botiga online sobre uns productes que coneixem molt b\u00e9, que venem de manera cont\u00ednua a la nostra botiga f\u00edsica o per intu\u00efci\u00f3.<\/p>\n

\"7<\/p>\n

Tots aquests escenaris poden ser molt bons a internet, per\u00f2 tamb\u00e9 poden no ser-ho tant si no tenim en compte diversos factors que podrien alentir el nostre creixement online<\/strong> o fins i tot no deixar-nos enlairar mai.<\/p>\n

No apostar pel SEO des del principi<\/span><\/p>\n

Molts eCommerce que es llancen a l\u2019aventura de vendre per internet no aposten pel SEO des del llan\u00e7ament de la botiga online. Passen els dies, les setmanes i els mesos i l\u2019eCommerce amb prou feines posiciona una desena de paraules clau long tail<\/strong>, de manera que no arriben visites a l\u2019eShop<\/span>. Ens trobem amb quantitats d\u2019errors 404, perdem keywords en esborrar productes o categories que posicionaven o fins i tot creem una categoritzaci\u00f3 gens usable.<\/p>\n

Soluci\u00f3:<\/u> El millor \u00e9s comen\u00e7ar sempre amb una estrat\u00e8gia SEO<\/strong> que aposti per millorar tots els aspectes de la botiga online que afectin el posicionament, treballar sobre una llista de paraules clau que considerem interessants per al nostre negoci i fer una feina constant. Tot aix\u00f2 treballat per un expert en SEO<\/strong>. D\u2019aquesta manera, el nostre negoci anir\u00e0 creixent i posicionant-se als diferents cercadors. Cal tenir en compte que el SEO \u00e9s una feina a mitj\u00e0\/llarg termini i constant, per\u00f2 molt agra\u00efda, ja que segurament ens aportar\u00e0 tr\u00e0nsit de qualitat i conversions.<\/p>\n

No invertir en SEM<\/span><\/p>\n

\u201cNo m\u2019interessa fer SEM perqu\u00e8 ja faig SEO\u201d o b\u00e9 \u201cel meu eCommerce no necessita SEM, la meva botiga online \u00e9s molt bonica\u201d. S\u00f3n frases que sentim molt sovint i que estan carregades de perill en els inicis d\u2019una botiga online. Quan obrim un comer\u00e7 online, ning\u00fa no sap que existim<\/strong>, no apareixem als cercadors i ning\u00fa no ens troba.<\/p>\n

Igual que en el m\u00f3n f\u00edsic, qualsevol negoci necessita un m\u00ednim d\u2019inversi\u00f3 en publicitat<\/strong> per donar-se a con\u00e8ixer, i l\u2019entorn online no n\u2019\u00e9s cap excepci\u00f3.<\/p>\n

El primer que hem de fer per comen\u00e7ar a rebre visites \u00e9s posicionament org\u00e0nic<\/strong> (SEO), tot i que des del departament de m\u00e0rqueting de TLG<\/a> sempre recomanem donar suport a l\u2019estrat\u00e8gia de SEO amb una inversi\u00f3 en ADS<\/strong>.<\/p>\n

Aquesta inversi\u00f3 pot ser tant a Google Adwords com a BING Ads o fins i tot a Social Ads, segons cada sector i el buyer persona al qual ens volem adre\u00e7ar.<\/p>\n

La nostra recomanaci\u00f3 \u00e9s comen\u00e7ar donant suport a l\u2019estrat\u00e8gia SEO amb Google Adwords<\/strong> per rebre visites de qualitat des del primer moment i mostrar a Google que, tot i que de moment no sortim als resultats perqu\u00e8 som una botiga de nova creaci\u00f3, els usuaris estan encantats amb la nostra botiga online pels diferents inputs que rep (% de rebot, temps a la p\u00e0gina, etc.). Aix\u00f2 ens ajudar\u00e0 a posicionar abans<\/strong> i millor, a m\u00e9s d\u2019aportar els primers ingressos a curt termini<\/strong>.<\/p>\n

No analitzar la compet\u00e8ncia<\/span><\/p>\n

D\u2019acord, despr\u00e9s de llegir aquests dos punts veiem convenient fer SEO i SEM<\/strong> a la nostra eShop i ens hi posem, per\u00f2 sense mirar la compet\u00e8ncia. El m\u00e9s probable \u00e9s que no sapiguem per quines paraules clau posiciona la compet\u00e8ncia, quins i quants enlla\u00e7os t\u00e9, en quins preus es mou o quanta compet\u00e8ncia hi ha i com de dura \u00e9s en el nostre n\u00ednxol.<\/p>\n

L\u2019an\u00e0lisi de la compet\u00e8ncia sempre s\u2019ha de fer abans de comen\u00e7ar amb el SEO i el SEM<\/strong> per con\u00e8ixer els nostres punts forts i potenciar-los sempre. Aix\u00ed sabrem quines keywords hem d\u2019atacar, quins enlla\u00e7os podem aconseguir i quins productes o categories hem de potenciar. Els recursos s\u2019han de gestionar de la millor manera per obtenir resultats immediats i projectant esfor\u00e7os a mitj\u00e0-llarg termini.<\/p>\n

Oblidar la versi\u00f3 \u201cm\u00f2bil\u201d<\/span><\/p>\n

Quan parlem d\u2019\u201coblidar la versi\u00f3 mobile\u201d ens referim a tots els punts possibles relacionats amb la versi\u00f3 mobile<\/strong>. Des de no tenir versi\u00f3 responsive fins a no cuidar-ne els detalls, com ara el proc\u00e9s de compra des del m\u00f2bil, que la versi\u00f3 estigui realment ben adaptada i que el web sigui tan usable com sigui possible.<\/p>\n

Avui dia les visites des del m\u00f2bil ja superen les visites des d\u2019ordinadors, tal com es preveu des de fa uns quants anys. A la Xina podem veure fins a un 98% d\u2019usuaris que naveguen des del m\u00f2bil<\/strong> als eCommerce, i \u00e9s la tend\u00e8ncia que est\u00e0 arribant a la resta del m\u00f3n.<\/p>\n

No tenir en compte les despeses d\u2019enviament en la nostra estrat\u00e8gia<\/span><\/p>\n

Per a alguns semblar\u00e0 un detall, per\u00f2 a l\u2019usuari les despeses d\u2019enviament li preocupen<\/strong>, i for\u00e7a.<\/p>\n

En un internet en qu\u00e8 podem trobar competidors com Amazon amb despeses d\u2019enviament gratu\u00eftes<\/strong> o altres eCommerce que tamb\u00e9 les apliquen, tenir despeses d\u2019enviament elevades sol fer enrere el comprador<\/strong> en el moment de la conversi\u00f3. No \u00e9s el mateix pagar 15 \u20ac + 6 \u20ac de despeses d\u2019enviament que 15 \u20ac. Si no es poden assumir totes les despeses d\u2019enviament, es poden negociar amb els diferents prove\u00efdors d\u2019enviament per reduir costos i intentar assumir-ne una part, o b\u00e9 plantejar accions que eliminin aquesta possible barrera en el proc\u00e9s de compra.<\/p>\n

En aquest cas tamb\u00e9 hem de tenir en compte la nostra compet\u00e8ncia i actuar en funci\u00f3 del mercat online.<\/p>\n

Atenci\u00f3 al client immediata<\/span><\/p>\n

L\u2019usuari t\u00e9 cada vegada m\u00e9s pressa i menys temps<\/strong>. Per aix\u00f2, si est\u00e0 interessat en els nostres productes, l\u2019hem d\u2019\u201cenxampar al vol\u201d i no deixar-li cap opci\u00f3 d\u2019anar a la compet\u00e8ncia. La navegaci\u00f3 en versions mobile ha redu\u00eft el temps de navegaci\u00f3 a un ter\u00e7, per\u00f2 amb les mateixes expectatives, de manera que garantir una atenci\u00f3 correcta a l\u2019usuari \u00e9s clau en tot el proc\u00e9s de compra.<\/p>\n

Per fer-ho tenim diverses opcions, com el correu electr\u00f2nic, el tel\u00e8fon, el xat o fins i tot WhatsApp.<\/p>\n

Si volem ser instantanis, el millor \u00e9s instal\u00b7lar un xat al nostre eCommerce<\/strong>, per\u00f2 sempre amb alg\u00fa a l\u2019altra banda a punt per respondre a l\u2019instant<\/strong>. Hi ha molts portals amb xats incorporats que contesten al cap de 10 minuts, un temps excessiu en un entorn online sense treva.<\/p>\n

Abandonar massa aviat<\/span><\/p>\n

\u201cEl 85% dels negocis online que no tenen botiga f\u00edsica abandonen abans dels 2 anys de vida.\u201d Aquestes dades, poc encoratjadores, s\u2019han d\u2019agafar amb pinces<\/strong>. El sector online, cada vegada m\u00e9s madur, presenta m\u00e9s compet\u00e8ncia, per\u00f2 tamb\u00e9 m\u00e9s solucions de creixement i diferenciaci\u00f3<\/strong>. Treballar de manera coherent i ordenada per atraure els primers clients, amb una atenci\u00f3 excel\u00b7lent, des de la inspiraci\u00f3 fins al proc\u00e9s de compra, seguint un pla de m\u00e0rqueting online<\/strong> que treballi el posicionament SEO juntament amb el SEM, i pensant en la recurr\u00e8ncia, ens ajudar\u00e0 a augmentar les possibilitats de millorar mes a mes.<\/p>\n

Amb aquests 7 punts en ment et pots anticipar a possibles complicacions<\/strong> i tirar endavant el teu negoci de la manera m\u00e9s correcta des del principi<\/strong>. Com sempre, si tens qualsevol dubte, pots posar-te en contacte<\/a> amb nosaltres i estarem encantats d\u2019ajudar-te.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des del departament d\u2019eMarketing, s\u00f3n moltes les ocasions en qu\u00e8 hem pogut col\u00b7laborar i ajudar diferents clients a llan\u00e7ar el seu nou canal de venda online. En aquest temps, hem pogut identificar 7 dels errors m\u00e9s comuns a l\u2019hora de llan\u00e7ar un eCommerce. Moltes vegades pensem a obrir una botiga online sobre uns productes que […]<\/p>\n","protected":false},"author":2,"featured_media":13027,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\n7 errors en llan\u00e7ar un eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Des del departament d\u2019eMarketing , s\u00f3n moltes les ocasions en qu\u00e8 hem pogut col\u00b7laborar i ajudar diferents clients a llan\u00e7ar el seu nou canal de venda\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/7-errors-en-llancar-un-ecommerce\/\" \/>\n<meta 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