{"id":18686,"date":"2017-11-16T00:00:00","date_gmt":"2017-11-15T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/jornada-gratuita-sobre-ecommerce-i-farmacia\/"},"modified":"2017-11-16T00:00:00","modified_gmt":"2017-11-15T23:00:00","slug":"jornada-gratuita-sobre-ecommerce-i-farmacia","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/jornada-gratuita-sobre-ecommerce-i-farmacia\/","title":{"rendered":"Jornada gratu\u00efta sobre eCommerce i Farm\u00e0cia"},"content":{"rendered":"<p><a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a>, ag\u00e8ncia especialitzada en el desenvolupament de botigues online i serveis de m\u00e0rqueting digital, organitza una <strong>jornada gratu\u00efta sobre eCommerce i Farm\u00e0cia el proper 28 de novembre a l\u2019<a href=\"http:\/\/www.ohlaeixample.com\/\">Ohla Eixample de Barcelona<\/a>. <\/strong><\/p>\n<p>Responsables d\u2019empreses del sector farmac\u00e8utic com Alberto P\u00e9rez, gerent d\u2019eCommerce a <a href=\"https:\/\/www.cofares.es\/\">Cofares<\/a>; Valero Pallas, director general de <a href=\"http:\/\/www.ecoceutics.com\/\">Farm\u00e0cies Ecoc\u00e8utics<\/a>; Jose Luis Belvis, de Nestle Health Science &#8211; Pamlab, o Alfonso Fuertes, fundador de <a href=\"https:\/\/www.farmaconfianza.com\/\">Farmaconfianza<\/a>, protagonitzaran un debat amb el t\u00edtol <strong>\u201cLa venda online a la farm\u00e0cia: qui se\u2019n beneficia?\u201d<\/strong><\/p>\n<p>Els directius respondran aquesta i moltes altres preguntes que es planteja el sector farmac\u00e8utic: quina \u00e9s la resposta del pacient\/consumidor? Continua tenint sentit la botiga f\u00edsica? On queda el consell del farmac\u00e8utic? Com pot la digitalitzaci\u00f3 augmentar la fidelitzaci\u00f3? Quina estrat\u00e8gia de preus s\u2019ha de seguir? Els laboratoris vendran els seus productes de manera directa?<\/p>\n<h2>eCommerce i Farm\u00e0cia: un nou canal de vendes<\/h2>\n<p>Tot i que les normatives de car\u00e0cter legal han alentit el proc\u00e9s, <strong>el sector farmac\u00e8utic arriba a la digitalitzaci\u00f3 de la comercialitzaci\u00f3 dels seus productes amb l\u2019afany de guanyar posicions amb agilitat<\/strong>. Cada vegada s\u00f3n m\u00e9s les farm\u00e0cies que consideren que poden satisfer els seus clients a trav\u00e9s de l\u2019entorn digital i investiguen els nous processos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8847\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/fotolia_48073390_ejemplo_tienda_online_farmacia.jpg\" alt=\"Jornada eCommerce i Farm\u00e0cia organitzada per TLG Commerce (Trilogi)\" width=\"750\" height=\"315\" \/><\/p>\n<p>La imatge de marca, l\u2019especialitzaci\u00f3, la captaci\u00f3 de tr\u00e0nsit, la fidelitzaci\u00f3, la comunicaci\u00f3 de valor. Tots s\u00f3n aspectes rellevants per posicionar-se en el m\u00f3n online.<\/p>\n<p>Durant la jornada, Lloren\u00e7 Palomas, director comercial de TLG Commerce, presentar\u00e0 una <strong>an\u00e0lisi sobre l\u2019estat actual de les farm\u00e0cies online a Espanya<\/strong> i Pancho P\u00e9rez, eCommerce Technical Presales Manager a Comercia Global Payments, parlar\u00e0 del sector des de la perspectiva dels <strong>sistemes de pagament.<\/strong><\/p>\n<p>Una oportunitat per con\u00e8ixer com ha d\u2019evolucionar el sector farmac\u00e8utic en relaci\u00f3 amb la transformaci\u00f3 digital dels processos de comercialitzaci\u00f3, <strong>atenci\u00f3 i fidelitzaci\u00f3 del nou pacient\/consumidor.<\/strong><\/p>\n<p>La jornada, que compta amb la col\u00b7laboraci\u00f3 de <a href=\"https:\/\/www.comerciaglobalpayments.com\/\">Comercia Global Payments<\/a>, est\u00e0 organitzada per TLG Commerce, una ag\u00e8ncia fundada el 1999 amb la vocaci\u00f3 de facilitar la venda online. TLG ha desenvolupat la plataforma eCommerce <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce, <\/a>que competeix amb les millors solucions que hi ha actualment al mercat. Media Markt, Lacoste, Volkswagen o Farmaconfianza s\u00f3n algunes de les marques que funcionen amb la plataforma de TLG.<\/p>\n<p>Pots fer<a href=\"https:\/\/trilogi.com\/jornada-ecommerce-farma\/\"> <strong>aqu\u00ed la inscripci\u00f3<\/strong><\/a> a la jornada sobre eCommerce i Farm\u00e0cia del proper dimarts 28 de novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce, ag\u00e8ncia especialitzada en el desenvolupament de botigues online i serveis de m\u00e0rqueting digital, organitza una jornada gratu\u00efta sobre eCommerce i Farm\u00e0cia el proper 28 de novembre a l\u2019Ohla Eixample de Barcelona. Responsables d\u2019empreses del sector farmac\u00e8utic com Alberto P\u00e9rez, gerent d\u2019eCommerce a Cofares; Valero Pallas, director general de Farm\u00e0cies Ecoc\u00e8utics; Jose Luis Belvis, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13049,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jornada gratu\u00efta sobre eCommerce i Farm\u00e0cia | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"TLG Commerce , ag\u00e8ncia especialitzada en el desenvolupament de botigues online i serveis de m\u00e0rqueting digital, organitza una jornada 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