{"id":18684,"date":"2017-12-11T00:00:00","date_gmt":"2017-12-10T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/furest-redissenya-la-seva-botiga-online-amb-tlg-commerce\/"},"modified":"2017-12-11T00:00:00","modified_gmt":"2017-12-10T23:00:00","slug":"furest-redissenya-la-seva-botiga-online-amb-tlg-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/furest-redissenya-la-seva-botiga-online-amb-tlg-commerce\/","title":{"rendered":"Furest redissenya la seva botiga online amb TLG Commerce"},"content":{"rendered":"<p>Als anys 20, els clients de la hist\u00f2rica <a href=\"https:\/\/www.furest.com\/\">Furest<\/a> es reunien als salons d\u2019estil Llu\u00eds XV que la botiga havia decorat per als seus clients al passeig de Gr\u00e0cia. Ara, les tend\u00e8ncies han canviat i <strong>els clients de Furest descobreixen les noves col\u00b7leccions a trav\u00e9s dels seus dispositius m\u00f2bils,<\/strong> des de qualsevol lloc i en qualsevol moment.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8992\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/screenshot-www.furest.com-2017-12-01-12-54-35-826-1024x478.png\" alt=\"Furest redissenya la seva botiga online\" width=\"750\" height=\"350\" \/><\/p>\n<p>A Furest es cuida la qualitat i el disseny de les peces. Amb la col\u00b7lecci\u00f3 pr\u00f2pia<strong><a href=\"https:\/\/www.furest.com\/ropa-hombre-furest\"> Furest Colecci\u00f3n<\/a><\/strong> i la introducci\u00f3 de <a href=\"https:\/\/www.furest.com\/ropa-mujer\">marques de moda per a dona<\/a>, els responsables de Furest satisfan el bon gust dels clients fidels i amplien el seu target a noves clientes.<\/p>\n<p>Per\u00f2 Furest no nom\u00e9s se centra en l\u2019oferta de productes, sin\u00f3 tamb\u00e9 en la manera d\u2019oferir-los. L\u2019actualitzaci\u00f3 tecnol\u00f2gica, amb el <strong>nou disseny de la botiga online<\/strong>, se suma a les renovacions de les botigues f\u00edsiques. L\u2019<a href=\"https:\/\/trilogi.com\/blog\/ca\/omnicanalitat-com-fer-que-el-canal-offline-i-lonline-sentenguin\/\"><strong>omnicanalitat<\/strong><\/a> a Furest no \u00e9s nom\u00e9s una paraula nova que els eCommerce Managers han posat en escena: per a ells, <strong>la relaci\u00f3 entre l\u2019ON i l\u2019OFF<\/strong> \u00e9s un fet que <strong>impulsa les vendes del seu negoci<\/strong>.<\/p>\n<h2>Furest, apostes avan\u00e7ades<\/h2>\n<p>Estanislao Furest Roca, el fundador de la hist\u00f2rica botiga de moda de Barcelona, va ser un visionari en el seu temps. El 1917 va prendre una decisi\u00f3 arriscada per\u00f2 encertada: traslladar el seu punt de venda de la pla\u00e7a Reial al passeig de Gr\u00e0cia, que m\u00e9s tard es confirmaria com el nou eix comercial de la ciutat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8991\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/imatge-antiga-1-1024x655.jpg\" alt=\"Furest va traslladar el seu punt de venda anticipant-se a les tend\u00e8ncies comercials de Barcelona\" width=\"750\" height=\"479\" \/><\/p>\n<p>La hist\u00f2ria de Furest no nom\u00e9s est\u00e0 plena de trasllats o obertures de nous punts de venda; les renovacions tamb\u00e9 han estat importants. En el passat, les intervencions van anar a c\u00e0rrec d\u2019arquitectes com Federico Correa i Alfonso Mil\u00e0. Per\u00f2 amb l\u2019arribada de la digitalitzaci\u00f3, <strong>els nous arquitectes s\u00f3n els programadors, dissenyadors i project managers de TLG Commerce<\/strong>, l\u2019ag\u00e8ncia a qui confia el motor de la seva botiga online amb la plataforma eCommerce <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce.<\/a><\/p>\n<p>I aix\u00ed com l\u2019Estanislao va apostar el 1917 per un trasllat f\u00edsic per assegurar-se tr\u00e0nsit a Barcelona, els hereus del negoci aposten el 2018 pel <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">departament de M\u00e0rqueting digital de TLG Commerce<\/a>. Ara no es parla de centres comercials ni de carrers, sin\u00f3 de xarxes socials, SEO i SEM, les noves rutes que domina Google i que l\u2019equip de m\u00e0rqueting digital de TLG Commerce coneix a la perfecci\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8999\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/FUREST-1024x744.png\" alt=\"Furest aposta per la moda femenina\" width=\"750\" height=\"545\" \/><\/p>\n<p>El 2012, Furest obria el seu primer punt de venda digital amb TLG. En aquests sis anys, la seva plataforma s\u2019ha anat adaptant cont\u00ednuament als canvis tecnol\u00f2gics, que continuen precipitant-se dia rere dia. Els responsables de Furest han apostat per un canvi integral del seu punt de venda digital.<strong> La incorporaci\u00f3 de noves funcionalitats no nom\u00e9s millora l\u2019experi\u00e8ncia de compra dels clients, sin\u00f3 tamb\u00e9 la gesti\u00f3 del negoci.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als anys 20, els clients de la hist\u00f2rica Furest es reunien als salons d\u2019estil Llu\u00eds XV que la botiga havia decorat per als seus clients al passeig de Gr\u00e0cia. Ara, les tend\u00e8ncies han canviat i els clients de Furest descobreixen les noves col\u00b7leccions a trav\u00e9s dels seus dispositius m\u00f2bils, des de qualsevol lloc i en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13054,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furest redissenya la seva botiga online amb TLG Commerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Als anys 20, els clients de la hist\u00f2rica Furest es reunien als salons d\u2019estil Llu\u00eds XV que la botiga havia decorat per als seus clients al passeig 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