{"id":18683,"date":"2023-03-17T08:54:52","date_gmt":"2023-03-17T07:54:52","guid":{"rendered":"https:\/\/trilogi.com\/blog\/10-trends-for-ecommerce-success-in-2023\/"},"modified":"2026-10-23T18:27:49","modified_gmt":"2026-10-23T16:27:49","slug":"10-trends-for-ecommerce-success-in-2023","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/10-trends-for-ecommerce-success-in-2023\/","title":{"rendered":"10 trends for eCommerce success in 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The eCommerce landscape is constantly changing, so you need to stay ahead in 2023: these ten trends will be on the rise and could determine your success. From finding creative ways to reach customers online to building meaningful connections with them, we\u2019ve got all the details you need right here!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Live Shopping phenomenon<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers are embracing social commerce and <a href=\"https:\/\/trilogi.com\/blog\/en\/live-shopping-ecommerce-what-you-always-wanted-to-know-but-nobody-has-told\/\">Live Shopping<\/a> as an easy-to-use shopping experience. By 2026, this sector is projected to drive an astonishing $2.9 trillion in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take advantage of Google Local Inventory Ads (LIA)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers increasingly rely on buying online and picking up in store. With more shoppers opting for convenient eCommerce solutions, these services have become a habit for many users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalized products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Harness the power of AI for personalized product recommendations, engaging chatbot conversations and targeted ad campaigns. Unlock new opportunities to reach customers more effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pay attention to your eCommerce return policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">95% of consumers say they\u2019re more likely to buy from a company with flexible return policies, so clearly businesses should prioritize customer satisfaction when designing their return processes. This not only helps create repeat customers and increase brand trust but also provides an opportunity for potential sales growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The cookieless world is here<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use tools such as Google\u2019s Privacy Sandbox and fingerprinting to understand your consumers while respecting their privacy. Another key is applying <a href=\"https:\/\/trilogi.com\/blog\/en\/rfm-analysis-how-to-increase-repeat-purchases-in-your-ecommerce-with\/\">Data First strategies<\/a> to your digital marketing actions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omnichannel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">56% of in-store shoppers use their smartphones to research products. Think about every channel when running campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flexible payment options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offer a variety of payment options: installments, buy now pay later, Bizum, PayPal\u2026 Consumers will feel more confident.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile First<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile first has been talked about for many years, and in the US, mobile commerce is expected to account for 44% of retail sales in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainable and ethical shopping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consider using recycled packaging materials and offering greener shipping options. It\u2019s good for your brand image, and consumers increasingly keep these factors in mind when choosing which eCommerce to buy from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscription purchases with discounts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Smart shoppers know that recurring purchases can bring benefits such as lower prices and free shipping. It\u2019s an easy way to save money without much extra effort.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eCommerce landscape is constantly changing, so you need to stay ahead in 2023: these ten trends will be on the rise and could determine your success. From finding creative ways to reach customers online to building meaningful connections with them, we\u2019ve got all the details you need right here! The Live Shopping phenomenon Consumers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16107,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-18683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 trends for eCommerce success in 2023 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"The eCommerce landscape is constantly changing. These 10 trends will be on the rise and could determine your success. 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