{"id":18682,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-canal-online-podra-mantenir-i-ampliar-el-mercat-de-la-farmacia\/"},"modified":"2017-12-19T00:00:00","modified_gmt":"2017-12-18T23:00:00","slug":"el-canal-online-podra-mantenir-i-ampliar-el-mercat-de-la-farmacia","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-canal-online-podra-mantenir-i-ampliar-el-mercat-de-la-farmacia\/","title":{"rendered":"El canal online podr\u00e0 mantenir i ampliar el mercat de la farm\u00e0cia"},"content":{"rendered":"<p>El passat 28 de novembre <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce <\/a> va reunir tots els actors del sector farmac\u00e8utic en una jornada sobre eCommerce i Farma. En el debat, els participants van concloure que l\u2019aposta per la venda a trav\u00e9s de la farm\u00e0cia online ser\u00e0 clau per poder mantenir i ampliar el mercat actual.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9031\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/FOTO-DEBATE-1024x473.jpg\" alt=\"debat sobre farm\u00e0cia online\" width=\"750\" height=\"346\" \/><\/p>\n<p>La jornada, en qu\u00e8 van participar oficines de farm\u00e0cia, distribu\u00efdors i laboratoris, va evidenciar les preocupacions que tots els actors comparteixen en relaci\u00f3 amb la comercialitzaci\u00f3 digital dels productes farmac\u00e8utics.<\/p>\n<p>Va obrir la jornada Alberto P\u00e9rez, gerent d\u2019eCommerce a Cofares. El directiu va ser molt clar en la seva pon\u00e8ncia i va advertir els seus col\u00b7legues que, si no eren ells els que venien per internet, la ind\u00fastria acabaria venent els seus productes al gran consum i les farm\u00e0cies acabarien sent \u201cuna porta lateral dels centres de salut\u201d.<\/p>\n<p>Lloren\u00e7 Palomas, director comercial de TLG Commerce, va animar els assistents a fer el pas. Va presentar un estudi sobre bones pr\u00e0ctiques de venda online, despr\u00e9s d\u2019analitzar <a href=\"https:\/\/www.esdemarketing.com\/mejores-farmacias-online\/\">les 10 farm\u00e0cies online espanyoles amb m\u00e9s tr\u00e0nsit a Espanya<\/a>. Entre altres conclusions, l\u2019expert en eCommerce va afirmar que la correlaci\u00f3 entre la visibilitat d\u2019una botiga online a Google i el nombre de refer\u00e8ncies de la mateixa botiga \u00e9s directa: com m\u00e9s refer\u00e8ncies, m\u00e9s visibilitat. En aquest enlla\u00e7 pots veure la seva pon\u00e8ncia:<\/p>\n<p><iframe title=\"\u201cLas parafarmacias online en Espa\u00f1a. Mejores pr\u00e1cticas\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmNAqCmkZ1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>La jornada va acabar amb un debat entre Alberto P\u00e9rez, gerent d\u2019eCommerce a Cofares; Valero Pallas, director general de Farm\u00e0cies Ecoceutics; Alfonso Fuertes, fundador de Farmaconfianza.com; Jos\u00e9 Luis Belvis, KAM &#038; CCSD Nestl\u00e9 Health Science, i Ver\u00f3nica D\u00edaz \u00c1lvarez, Country Digital Manager a Nestl\u00e9 Health Science, que es va afegir a la taula.<\/p>\n<p><iframe title=\"DEBATE \u2013 La venta online en la farmacia: \u00bfQui\u00e9n se beneficia?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fJRTV4Sd9ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Tots els participants, moderats per Pau Lepage, Digital Marketing Manager a TLG Commerce, van coincidir que la transformaci\u00f3 digital del sector \u00e9s una necessitat per mantenir i ampliar el mercat actual. A m\u00e9s, d\u2019aquesta manera es pot donar servei a un nou consumidor que no renuncia a l\u2019oficina f\u00edsica de farm\u00e0cia per\u00f2 que tamb\u00e9 vol beneficiar-se dels avantatges que li ofereix la farm\u00e0cia online.<\/p>\n<p>TLG Commerce est\u00e0 programant altres jornades per al 2018: <a href=\"https:\/\/trilogi.com\/blog\/\">segueix el nostre blog<\/a> i connecta amb l\u2019actualitat eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 28 de novembre TLG Commerce va reunir tots els actors del sector farmac\u00e8utic en una jornada sobre eCommerce i Farma. En el debat, els participants van concloure que l\u2019aposta per la venda a trav\u00e9s de la farm\u00e0cia online ser\u00e0 clau per poder mantenir i ampliar el mercat actual. La jornada, en qu\u00e8 van [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13062,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El canal online podr\u00e0 mantenir i ampliar el mercat de la farm\u00e0cia | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El passat 28 de novembre TLG Commerce va reunir tots els actors del sector farmac\u00e8utic en una jornada sobre eCommerce i Farma. 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