{"id":18669,"date":"2018-03-20T00:00:00","date_gmt":"2018-03-19T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/digital-1to1-prenent-el-pols-al-sector-de-lecommerce\/"},"modified":"2018-03-20T00:00:00","modified_gmt":"2018-03-19T23:00:00","slug":"digital-1to1-prenent-el-pols-al-sector-de-lecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/digital-1to1-prenent-el-pols-al-sector-de-lecommerce\/","title":{"rendered":"Digital 1to1: prenent el pols al sector de l\u2019eCommerce"},"content":{"rendered":"<p>TLG Commerce va ser present al <a href=\"http:\/\/digital1to1spain.clubecommerce.com\/\">Digital 1to1<\/a>, organitzat pel Club Ecommerce, que es va celebrar els dies 6, 7 i 8 de mar\u00e7 a Sitges (Barcelona).<\/p>\n<p>Aquesta va ser la 5a edici\u00f3 d\u2019aquest esdeveniment, que \u00e9s el principal punt de trobada de les grans empreses relacionades amb el m\u00f3n de l\u2019eCommerce i els principals prove\u00efdors de tecnologies i serveis. Van ser tres dies plens d\u2019activitats i oportunitats i, sobretot, per veure qu\u00e8 busca el mercat i poder oferir-li una proposta de valor personalitzada i de qualitat.<\/p>\n<p><strong>Tend\u00e8ncies del sector eCommerce <\/strong><\/p>\n<p>A l\u2019edici\u00f3 del 2018, diversos responsables de les diferents \u00e0rees de negoci de TLG Commerce coincideixen en les oportunitats i tend\u00e8ncies del sector eCommerce.<\/p>\n<ul>\n<li><strong>Plataforma SaaS com a soluci\u00f3 eCommerce<\/strong>. Cada cop m\u00e9s, les grans marques aposten per solucions que ofereixin alta disponibilitat i escalabilitat, cosa que permet centrar els esfor\u00e7os en el que realment importa: el creixement online del negoci. Els 18 anys d\u2019experi\u00e8ncia amb la nostra soluci\u00f3 SaaS i els m\u00e9s de 300 clients reforcen el nostre lideratge en el sector Retail.<\/li>\n<li><strong>B2B:<\/strong> plataforma i m\u00e0rqueting online. L\u2019adopci\u00f3 i la venda online es traslladen clarament al sector B2B. Aix\u00f2 permet a les empreses oferir un servei 24&#215;7 a la seva cartera de clients, alhora que milloren els processos d\u2019efici\u00e8ncia comercial i la segmentaci\u00f3 de clients on\/off. \u201cDes de principis del 2017, molts clients B2B aposten per invertir en el negoci online, tant a nivell de m\u00e0rqueting com, sobretot, a nivell de plataforma. Al departament de M\u00e0rqueting online fa temps que centrem el nostre creixement i formaci\u00f3 en el negoci B2B\u201d, afirma Pau Lepage, responsable del departament de M\u00e0rqueting online.<\/li>\n<li><strong>Personalitzaci\u00f3 i Marketing Automation<\/strong>: hi ha moltes i diverses solucions que permeten millorar la comunicaci\u00f3 personalitzada amb el client. Aquestes solucions, aptes per a tota mena de clients, permeten millorar l\u2019adquisici\u00f3, la conversi\u00f3 i la retenci\u00f3 dels clients de manera automatitzada i eficient.<\/li>\n<li><strong>Omnicanalitat i m\u00e0rqueting 360\u00ba<\/strong>: el m\u00f3n online i l\u2019offline han de conviure buscant sinergies clares. Un \u00fanic client amb visi\u00f3 360\u00ba! I la pres\u00e8ncia f\u00edsica i digital fa que, cada cop m\u00e9s, les empreses necessitin assessorament a l\u2019hora de plantejar el seu pla de m\u00e0rqueting online.<\/li>\n<li><strong>Chatbots:<\/strong> l\u2019atenci\u00f3 al client continua sent un dels principals punts de millora en l\u2019eCommerce. Per aix\u00f2, els darrers mesos s\u2019estan popularitzant les diferents opcions de xat. Aquestes solucions ajuden a gestionar els recursos d\u2019atenci\u00f3 al client de manera molt m\u00e9s eficient i, alhora, permeten automatitzar totes les respostes relacionades amb suport, ajuda o informaci\u00f3 addicional de producte.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9630 alignnone\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto2-300x180.jpg\" alt=\"\" width=\"750\" height=\"450\" \/><\/p>\n<p>A les diferents reunions one to one, els participants de TLG Commerce van compartir les complexitats que presenta avui l\u2019entorn online. Per aix\u00f2, cada cop m\u00e9s empreses, a m\u00e9s de tenir una plataforma eCommerce, busquen assessorament en la presa de decisions, tant per gestionar els recursos de m\u00e0rqueting online com per plantejar projectes d\u2019expansi\u00f3 internacional o buscar noves palanques de venda i monetitzaci\u00f3.<\/p>\n<p>Al Digital 1to1 es van reunir m\u00e9s de 400 assistents, i TLG Commerce va tenir el plaer de presentar-los el <a href=\"https:\/\/trilogi.com\/blog\/ca\/volkswagen-store-tria-tlg-commerce-per-impulsar-la-seva-botiga-online\/\">cas d\u2019\u00e8xit de Volkswagen i TLG Commerce<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-9629 alignnone\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto1-300x213.jpg\" alt=\"\" width=\"751\" height=\"533\" \/><\/p>\n<p><strong>Presentaci\u00f3 del cas d\u2019\u00e8xit de Volkswagen<\/strong><\/p>\n<p>Pau Lepage, Digital Marketing Manager a TLG Commerce, va fer la presentaci\u00f3 \u201cCom va multiplicar les vendes online i va incrementar la seva experi\u00e8ncia omnicanal a trav\u00e9s del seu eCommerce\u201d juntament amb Fran Navarro, Product Manager de Volkswagen.<\/p>\n<p>L\u2019objectiu principal \u00e9s estendre la relaci\u00f3 omnicanal i incrementar el tr\u00e0nsit de vendes. La nova botiga online permet tractar millor els continguts, enriquir la usabilitat i, en definitiva, modernitzar l\u2019experi\u00e8ncia de navegaci\u00f3 dels usuaris. A m\u00e9s de la proposta d\u2019un nou disseny, d\u2019acord amb la imatge de la marca, es treballa per donar una millor resposta a la <a href=\"http:\/\/ecommerce-news.es\/actualidad\/nuria-basi-60-los-pedidos-lacoste-se-hacen-traves-del-movil-58967.html\">navegaci\u00f3 m\u00f2bil<\/a>, cada cop m\u00e9s determinant a l\u2019hora de fer compres digitals. Tenir una plataforma SaaS ha ajudat a agilitzar tots els processos, adaptats a l\u2019entorn digital.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Contacta<\/a> amb nosaltres i descobreix com la nostra experi\u00e8ncia, coneixement i passi\u00f3 pel m\u00f3n de l\u2019eCommerce et poden ajudar a anticipar-te i beneficiar-te dels canvis del sector.<\/p>\n<p>A TLG Commerce valorem positivament el nostre pas pel Digital 1to1 i felicitem el Club Ecommerce per la bona organitzaci\u00f3. Esperem continuar participant i col\u00b7laborant en les properes edicions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce va ser present al Digital 1to1, organitzat pel Club Ecommerce, que es va celebrar els dies 6, 7 i 8 de mar\u00e7 a Sitges (Barcelona). Aquesta va ser la 5a edici\u00f3 d\u2019aquest esdeveniment, que \u00e9s el principal punt de trobada de les grans empreses relacionades amb el m\u00f3n de l\u2019eCommerce i els principals [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13111,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital 1to1: prenent el pols al sector de l\u2019eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"TLG Commerce va ser present al Digital 1to1 , organitzat pel Club Ecommerce, que es va celebrar els dies 6, 7 i 8 de mar\u00e7 a Sitges (Barcelona). 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