{"id":18668,"date":"2018-04-17T00:00:00","date_gmt":"2018-04-16T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tot-el-que-has-de-saber-per-vendre-amb-instagram-shopping\/"},"modified":"2018-04-17T00:00:00","modified_gmt":"2018-04-16T22:00:00","slug":"tot-el-que-has-de-saber-per-vendre-amb-instagram-shopping","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tot-el-que-has-de-saber-per-vendre-amb-instagram-shopping\/","title":{"rendered":"Tot el que has de saber per vendre amb Instagram Shopping"},"content":{"rendered":"<p>Fa uns dies, Instagram va anunciar el seu nou servei i aposta guanyadora, <strong>Instagram Shopping<\/strong>, ja disponible als Estats Units, Espanya, el Canad\u00e0, Fran\u00e7a, Anglaterra, It\u00e0lia i el Brasil. Les marques ja han comen\u00e7at a vendre a Instagram etiquetant els productes a les seves publicacions org\u00e0niques, i ja es comencen a con\u00e8ixer els primers casos d\u2019\u00e8xit d\u2019algunes marques nord-americanes. Avui t\u2019expliquem com configurar Instagram Shopping, quins beneficis t\u00e9 i com comen\u00e7ar a fer-lo servir.<\/p>\n<figure id=\"attachment_9702\" aria-describedby=\"caption-attachment-9702\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9702 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Instagram-Shopping-1.jpg\" alt=\"Instagram Shopping 1\" width=\"750\" height=\"500\" \/><figcaption id=\"caption-attachment-9702\" class=\"wp-caption-text\">Drets d\u2019imatge: https:\/\/es.pinterest.com<\/figcaption><\/figure>\n<h2>Qu\u00e8 \u00e9s Instagram Shopping?<\/h2>\n<p>Instagram Shopping \u00e9s una funci\u00f3 pensada per a les empreses que tenen perfil a la xarxa social. Una eina que permet vendre productes a Instagram de manera r\u00e0pida, senzilla i efica\u00e7. Consisteix a pujar una foto a Instagram i afegir etiquetes de preu als teus productes perqu\u00e8 els teus seguidors puguin comprar directament des de les publicacions, cosa que els facilita el proc\u00e9s de compra d\u2019una manera molt simple i visual.<\/p>\n<h2>Per qu\u00e8 l\u2019hauria de fer servir? Coneix-ne els avantatges<\/h2>\n<p>Ara que sabem qu\u00e8 \u00e9s Instagram Shopping, la pregunta \u00e9s: quins avantatges t\u00e9 implementar-lo en la nostra estrat\u00e8gia de m\u00e0rqueting a Instagram?<\/p>\n<p>Moltes marques ja han fet servir Instagram Shopping des del seu llan\u00e7ament la tardor del 2017, aix\u00ed que repassem quins s\u00f3n els principals avantatges d\u2019aquesta nova funcionalitat:<\/p>\n<ul>\n<li>Destaca per la facilitat d\u2019\u00fas per a les mateixes marques<\/li>\n<li>Bona r\u00e0tio de resposta i satisfacci\u00f3 de clients i\/o seguidors<\/li>\n<li>Augment de l\u2019<em>engagement<\/em> i de les conversions<\/li>\n<\/ul>\n<figure id=\"attachment_9701\" aria-describedby=\"caption-attachment-9701\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9701 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Instagram-Shopping-3.jpg\" alt=\"Instagram Shopping 3\" width=\"750\" height=\"500\" \/><figcaption id=\"caption-attachment-9701\" class=\"wp-caption-text\"><em>Drets d\u2019imatge<\/em>: https:\/\/influencermarketinghub.com<\/figcaption><\/figure>\n<p class=\"referencia\" style=\"text-align: center\"><span class=\"t80\">\u201c<\/span>Els posts comprables d\u2019Instagram han incrementat el tr\u00e0nsit en un 1,416%<span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center\"><strong>BigCommerce<\/strong><\/p>\n<h2>5 requisits per implementar Instagram Shopping<\/h2>\n<p>Implementar aquesta nova funci\u00f3 \u00e9s senzill i, per comen\u00e7ar, nom\u00e9s has de complir 5 requisits.<\/p>\n<ol>\n<li>Has de vendre <strong>productes f\u00edsics<\/strong> que compleixin les <a href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\" rel=\"noopener noreferrer\">pol\u00edtiques de comer\u00e7 de Facebook<\/a>.<\/li>\n<li>Has de tenir l\u2019<strong>empresa en algun dels pa\u00efsos<\/strong> on est\u00e0 implantada la funci\u00f3 d\u2019Instagram Shopping. Com et d\u00e8iem abans, encara no ha arribat a tots els pa\u00efsos.<\/li>\n<li>Has de tenir un <strong>perfil d\u2019empresa<\/strong> a Instagram.<\/li>\n<li>Has de tenir l\u2019<strong>aplicaci\u00f3 d\u2019Instagram actualitzada<\/strong> a l\u2019\u00faltima versi\u00f3 i, com a m\u00ednim, 9 posts publicats a Instagram.<\/li>\n<li>El perfil d\u2019empresa ha d\u2019estar vinculat a un<strong> cat\u00e0leg de Facebook<\/strong> mitjan\u00e7ant el Business Manager.<\/li>\n<\/ol>\n<p>Els tres primers passos s\u00f3n els m\u00e9s senzills d\u2019implementar, per\u00f2 en aquest \u00faltim \u00e9s on pots tenir m\u00e9s dubtes.<\/p>\n<p class=\"cuidado\"><strong>Important revisar i complir un dels requisits seg\u00fcents:<\/strong><br \/>\n&#8211; Tenir configurada una botiga a la teva p\u00e0gina de Facebook.<br \/>\n&#8211; Vincular el cat\u00e0leg de productes al Business Manager, independentment de la plataforma que tinguis.<\/p>\n<p>A l\u2019hora de crear el cat\u00e0leg al Business Manager, hi ha m\u00f2duls o plugins que et poden ajudar a fer-ho.<\/p>\n<p>Un cop hagis implementat els requisits principals, nom\u00e9s caldr\u00e0 esperar que Facebook ho revisi tot i t\u2019activi Instagram Shopping.<\/p>\n<h2>Quant triga a apar\u00e8ixer la nova funci\u00f3 d\u2019Instagram Shopping?<\/h2>\n<p>Un cop fets tots els passos comentats, haurem d\u2019esperar que la mateixa xarxa social ens activi aquesta nova funcionalitat. Instagram anir\u00e0 implementant aquest nou servei a poc a poc, aix\u00ed que aquest pas pot trigar uns tres dies. Quan Instagram t\u2019activi el servei, et sortir\u00e0 una notificaci\u00f3 al perfil.<\/p>\n<p>I ja tenim la nova funci\u00f3 implementada! Com comen\u00e7o a vendre els meus productes a Instagram?<\/p>\n<h2>Com etiquetar els teus productes a Instagram<\/h2>\n<p>Un cop implementada la nova funci\u00f3 a Instagram, haur\u00e0s d\u2019entrar a Instagram > Configuraci\u00f3 de negoci > Compres i nom\u00e9s caldr\u00e0 que marquis l\u2019opci\u00f3 per connectar el teu cat\u00e0leg i comen\u00e7ar a fer servir les shopping tags per etiquetar els productes a les teves publicacions.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-9703 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Instagram-Shopping-2.jpg\" alt=\"Instagram Shopping 2\" width=\"750\" height=\"500\" \/><\/p>\n<p>Quan ho tinguem tot configurat, ja podrem etiquetar productes a les publicacions d\u2019Instagram seguint aquests passos:<\/p>\n<ul>\n<li>Selecciona una foto, afegeix-hi un t\u00edtol, efectes i filtres, i clica Etiquetar productes a la pantalla Compartir<\/li>\n<li>Clica a la foto, sobre els productes que vols etiquetar (fins a un m\u00e0xim de cinc)<\/li>\n<li>Escriu el nom dels productes que vols etiquetar i selecciona\u2019ls del llistat que t\u2019apareixer\u00e0<\/li>\n<\/ul>\n<p>\u00c9s important que les etiquetes toquin directament el producte relacionat. Quan els usuaris toquin el producte etiquetat, podran veure\u2019n la imatge, una descripci\u00f3, el preu i, finalment, un enlla\u00e7 que els porta al lloc web per fer la compra.<\/p>\n<p>A m\u00e9s, haur\u00e0s de permetre que els usuaris tri\u00efn entre diversos productes. Oferir diversos productes \u00e9s fonamental perqu\u00e8 l\u2019usuari trobi exactament el que busca o per mostrar-li els articles m\u00e9s populars de la teva botiga. Aix\u00f2 ajudar\u00e0 a evitar l\u2019abandonament del carret\u00f3 en el futur.<\/p>\n<p class=\"curiosidad\"><strong>Recomanaci\u00f3 TLG:<\/strong> no oblidis implicar els clients de manera oportuna en aquestes publicacions. Respondre els comentaris generar\u00e0 experi\u00e8ncies positives. Aprofita les Instagram Stories per promocionar les publicacions, mostrant detalls del producte molt \u00fatils per als teus usuaris.<\/p>\n<p>A TLG Commerce posem a la teva disposici\u00f3 el nostre <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">departament d\u2019eMarketing<\/a> per ajudar-te a definir la teva estrat\u00e8gia i les teves accions a Instagram.<\/p>\n<p>Est\u00e0s preparat per comen\u00e7ar a vendre amb Instagram Shopping?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa uns dies, Instagram va anunciar el seu nou servei i aposta guanyadora, Instagram Shopping, ja disponible als Estats Units, Espanya, el Canad\u00e0, Fran\u00e7a, Anglaterra, It\u00e0lia i el Brasil. Les marques ja han comen\u00e7at a vendre a Instagram etiquetant els productes a les seves publicacions org\u00e0niques, i ja es comencen a con\u00e8ixer els primers casos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13115,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1041,1551,1553],"class_list":["post-18668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-instagram","tag-instagram-shopping","tag-product-tags"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tot el que has de saber per vendre amb Instagram Shopping | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Fa uns dies, Instagram va anunciar el seu nou servei i aposta guanyadora, Instagram Shopping , ja 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