{"id":18665,"date":"2018-05-16T00:00:00","date_gmt":"2018-05-15T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-gran-potencial-online-de-la-industria-de-la-cosmetica-i-la-bellesa\/"},"modified":"2018-05-16T00:00:00","modified_gmt":"2018-05-15T22:00:00","slug":"el-gran-potencial-online-de-la-industria-de-la-cosmetica-i-la-bellesa","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-gran-potencial-online-de-la-industria-de-la-cosmetica-i-la-bellesa\/","title":{"rendered":"El gran potencial online de la ind\u00fastria de la cosm\u00e8tica i la bellesa"},"content":{"rendered":"<p>El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. El sector de la cosm\u00e8tica i la bellesa est\u00e0 en plena expansi\u00f3 a Europa i tamb\u00e9 a Espanya.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.pexels.com\/photos\/208052\/pexels-photo-208052.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"Paleta de maquillatge negra i joc de pinzells\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Europa, on cr\u00e9ixer per a la ind\u00fastria de la cosm\u00e8tica i la bellesa<\/strong><\/h2>\n<p>A Europa, el sector dels cosm\u00e8tics i la bellesa va ingressar 86.218 M\u20ac el 2017, amb un creixement anual compost del 5% entre el 2004 i el 2017; \u00e9s un sector molt potent i en creixement constant.<\/p>\n<p>Sobre la cosm\u00e8tica i els productes de cura personal, els consumidors europeus opinen el seg\u00fcent:<\/p>\n<ul>\n<li>El 80% dels ciutadans europeus considera els productes de cosm\u00e8tica i de cura personal importants o molt importants per a l\u2019autoestima.<\/li>\n<li>El 72% dels europeus diu que aquest tipus de productes millora la seva qualitat de vida.<\/li>\n<li>El 71% dels ciutadans europeus considera els productes de cosm\u00e8tica i de cura personal importants o molt importants en la seva vida quotidiana.<\/li>\n<\/ul>\n<p>En definitiva, el sector compta amb uns productes importants per millorar l\u2019autoestima, la qualitat de vida i el dia a dia. Uns productes que, des del punt de vista m\u00e9s pr\u00e0ctic, resulten imprescindibles per a la majoria dels consumidors.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.pexels.com\/photos\/3119\/fashion-girl-makeup-paint.jpg?auto=compress&amp;cs=tinysrgb&amp;h=650&amp;w=940\" alt=\"bellesa, ulls, moda\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Espanya, un pa\u00eds amb potencial en la ind\u00fastria europea de la cosm\u00e8tica i la bellesa<\/strong><\/h2>\n<p>Espanya \u00e9s el cinqu\u00e8 pa\u00eds de la Uni\u00f3 Europea amb m\u00e9s volum de vendes, per darrere d\u2019Alemanya, el Regne Unit, Fran\u00e7a i It\u00e0lia, que encap\u00e7alen les vendes en aquest ordre.<\/p>\n<p>El 2017, Espanya va tancar amb uns ingressos de 6.820 M\u20ac en el sector dels productes de cosm\u00e8tica i bellesa, amb una taxa de creixement anual superior al 2,2%. Els productes de perfumeria van ser els que m\u00e9s van cr\u00e9ixer, amb un augment superior al 5,4%.<\/p>\n<p>El 70% de les dones espanyoles pensa que la cura personal \u00e9s molt, molt important. De mitjana gasten 25 \u20ac al mes en cosm\u00e8tica, i el 47% de les dones compra productes cosm\u00e8tics diverses vegades al mes.<\/p>\n<p>No nom\u00e9s les dones espanyoles es preocupen per la seva bellesa: al 54% dels homes espanyols tamb\u00e9 els preocupa. Cal destacar que l\u2019increment de vendes m\u00e9s gran s\u2019ha produ\u00eft al canal selectiu, i que el 90% dels homes trien aquest canal per comprar perfums i frag\u00e0ncies d\u2019alta gamma.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>La clau \u00e9s el canal online<\/strong><\/h2>\n<p>Una de les tend\u00e8ncies m\u00e9s destacades al canal online \u00e9s l\u2019inter\u00e8s creixent per les influencers o els KOL (Key Opinion Leaders).<strong><br \/>\n<\/strong><\/p>\n<p>Aix\u00ed ho demostren les dades seg\u00fcents:<\/p>\n<ul>\n<li>El 80% dels internautes consulta les opinions dels usuaris a les xarxes socials abans de comprar online.<\/li>\n<li>El 85% dels usuaris d\u2019internet segueix influencers a les xarxes socials.<\/li>\n<li>M\u00e9s del 95% dels v\u00eddeos de bellesa penjats a YouTube els fan influencers i no marques.<\/li>\n<li>El 90% de les converses sobre productes de bellesa tenen lloc a les xarxes socials.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9955 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto2-1-300x173.jpg\" alt=\"\" width=\"851\" height=\"491\" \/><\/p>\n<p>Aix\u00ed podem constatar la import\u00e0ncia que han adquirit les influencers en aquest sector, aix\u00ed com la interacci\u00f3 a les xarxes socials.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> L\u2019eCommerce no \u00e9s la cirera del past\u00eds, es converteix en el nou past\u00eds <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong> Ho diu Jean-Paul Agon, CEO de L\u2019Or\u00e9al Group<\/strong><\/p>\n<p>En dades generals, el canal online va cr\u00e9ixer m\u00e9s d\u2019un 35% l\u2019\u00faltim any. Aix\u00f2 suposa un total de m\u00e9s del 45% de compres fetes online. En el sector de la cosm\u00e8tica i la bellesa, les compres online es van repartir aix\u00ed: 35% productes de perfumeria, 20% productes de bellesa i 45% altres productes del sector. Fins ara, el 58% de les dones ja han comprat productes cosm\u00e8tics online aquest any.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-9951 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto1-2-300x80.jpg\" alt=\"\" width=\"726\" height=\"194\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Es veu clarament una tend\u00e8ncia a l\u2019al\u00e7a de la compra online de productes de cosm\u00e8tica i bellesa. Per aix\u00f2 \u00e9s important, i molt interessant, tenir un eCommerce adaptat a les noves maneres de comprar dels clients i a les noves tend\u00e8ncies del mercat.<\/p>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a> som especialistes en la creaci\u00f3 de botigues online. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Pregunta\u2019ns<\/a> per con\u00e8ixer-ne m\u00e9s detalls. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">T\u2019ajudem<\/a> amb el teu projecte!<\/p>\n<p><em>\u00a0<\/em><\/p>\n<h6><em>Font: <\/em><em>Statista, Cosmetics Europe<\/em><em>, <\/em><em>Observatorio eCommerce, Stanpa, BeautyProf, Birchbox, Nominalia, CommonSense Media, IAB Spain, iAdvize<\/em><\/h6>\n<h6><em>Font de les imatges: <a href=\"https:\/\/www.pexels.com\/\">Pexels <\/a><\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. El sector de la cosm\u00e8tica i la bellesa est\u00e0 en plena expansi\u00f3 a Europa i tamb\u00e9 a Espanya. &nbsp; Europa, on cr\u00e9ixer per a la ind\u00fastria de la cosm\u00e8tica i la bellesa A Europa, el sector dels cosm\u00e8tics i la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13128,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[957,1147,1575,935,937],"class_list":["post-18665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-augmentar-vendes-ecommerce","tag-augmentar-vendes-online","tag-cosmetica-i-bellesa","tag-e-commerce","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El gran potencial online de la ind\u00fastria de la cosm\u00e8tica i la bellesa | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. 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