{"id":18663,"date":"2018-06-14T00:00:00","date_gmt":"2018-06-13T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estudi-anual-de-xarxes-socials-iab-2018-la-influencia-de-les-xarxes\/"},"modified":"2018-06-14T00:00:00","modified_gmt":"2018-06-13T22:00:00","slug":"estudi-anual-de-xarxes-socials-iab-2018-la-influencia-de-les-xarxes","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/estudi-anual-de-xarxes-socials-iab-2018-la-influencia-de-les-xarxes\/","title":{"rendered":"Estudi Anual de Xarxes Socials IAB 2018: la influ\u00e8ncia de les xarxes socials en la venda online"},"content":{"rendered":"<p>Quina \u00e9s la influ\u00e8ncia de les xarxes socials en la venda online durant el 2018? Un any m\u00e9s surt a la llum el conegut i prestigi\u00f3s <em>Estudi Anual de Xarxes Socials IAB<\/em>, elaborat per Elogia. I ja en s\u00f3n nou. Entre altres q\u00fcestions, aquest estudi respon aquesta pregunta. Una cosa molt interessant per a les marques que volen potenciar la seva botiga online a trav\u00e9s de les xarxes socials i encara tenen dubtes.<\/p>\n<p>Ser o no ser a les xarxes socials? Aquesta \u00e9s la q\u00fcesti\u00f3.<\/p>\n<p>Espero que, despr\u00e9s de llegir aquest post, no en dubtis.<\/p>\n<h2><strong>Una bona estrat\u00e8gia a les xarxes socials em pot ajudar a vendre m\u00e9s?<\/strong><\/h2>\n<p>Les dades de l\u2019estudi donen una resposta clara. Un s\u00ed rotund, per\u00f2 amb matisos.<\/p>\n<div class=\"cuidado\">\n<p><strong>No vendr\u00e0s m\u00e9s pel simple fet de tenir comptes actius a les xarxes socials:<\/strong><\/p>\n<ul>\n<li>Dissenya una estrat\u00e8gia que eviti la venda de producte pura i simple<\/li>\n<li>Defineix el teu n\u00ednxol dins de la xarxa social per arribar a la teva audi\u00e8ncia potencial<\/li>\n<\/ul>\n<\/div>\n<p>Vaig al gra, que em desvio del tema. De l\u2019estrat\u00e8gia que has de seguir a les xarxes socials per augmentar la venda online, en parlarem un altre dia.<\/p>\n<p>Hi ha moltes dades interessants a l\u2019<em>Estudi Anual de Xarxes Socials IAB, <\/em>per\u00f2 em centrar\u00e9 en les relatives a la relaci\u00f3 entre <strong>marques<\/strong> i <strong>xarxes socials<\/strong>:<\/p>\n<ul>\n<li>Un 81% dels usuaris segueix marques a les xarxes socials<\/li>\n<li>El 27% dels usuaris afirma que les marques que tenen perfil a les xarxes socials li inspiren m\u00e9s confian\u00e7a<\/li>\n<li>8 de cada 10 usuaris segueixen marques a trav\u00e9s de les xarxes socials<\/li>\n<li>Un 38% fa comentaris, opina o exposa els seus dubtes sobre les seves compres en alguna xarxa social<\/li>\n<\/ul>\n<p>D\u2019altra banda, els influencers ja s\u00f3n una realitat molt present i els segueix el 72% dels usuaris; Facebook i Instagram s\u00f3n les xarxes on m\u00e9s se\u2019ls segueix. I el m\u00e9s destacat: aquest percentatge d\u2019usuaris que segueixen influencers puja fins al 92% entre els joves de 16 a 23 anys.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15244\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-scaled.jpg\" alt=\"influ\u00e8ncia xarxes socials venda online\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-1536x1024.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-2048x1365.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-1920x1280.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-1170x780.jpg 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3-influencia-de-las-redes-sociales-en-la-venta-online-263x175.jpg 263w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><strong>La influ\u00e8ncia de les xarxes socials en el proc\u00e9s de compra<\/strong><\/h2>\n<p>Arribo a un dels temes que segur que m\u00e9s t\u2019interessen. Si ets a les xarxes socials \u00e9s per vendre m\u00e9s, no ens enganyem. Aix\u00ed que segur que vols saber si les teves accions realment s\u00f3n capaces d\u2019influir en la decisi\u00f3 de compra dels usuaris. La influ\u00e8ncia de les xarxes socials en la venda online \u00e9s clara; aqu\u00ed tens la resposta en dades:<\/p>\n<ul>\n<li>El 57% dels usuaris sol buscar en alguna xarxa social abans de fer les seves compres per internet<\/li>\n<li>El 38% fa comentaris, exposa dubtes o parla de les seves compres en alguna xarxa social<\/li>\n<li>Un 32% accepta de manera positiva la publicitat que se li mostra a les xarxes socials<\/li>\n<\/ul>\n<p class=\"curiosidad\"><strong>El 50% dels usuaris declara que les xarxes socials han influ\u00eft alguna vegada en el seu proc\u00e9s de compra.<\/strong><\/p>\n<figure id=\"attachment_10072\" aria-describedby=\"caption-attachment-10072\" style=\"width: 1106px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-10072 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/INFLUENCIA-REDES-SOCIALES-MARCAS.jpg\" alt=\"\" width=\"1106\" height=\"524\" \/><figcaption id=\"caption-attachment-10072\" class=\"wp-caption-text\">Estudi Anual de Xarxes Socials IAB 2018 elaborat per Elogia.<\/figcaption><\/figure>\n<h2><strong>Quines persones utilitzen les xarxes socials i com s\u2019hi comporten?<\/strong><\/h2>\n<p>No tothom fa servir les xarxes socials a Espanya, per\u00f2 25,5 milions de persones s\u00f3n moltes i segur que t\u2019encantaria que fossin clients teus. Entrem en detall per con\u00e8ixer una mica m\u00e9s quines persones utilitzen les xarxes socials i com hi actuen?<\/p>\n<p class=\"curiosidad\"><strong>25,5 milions de persones a Espanya fan servir les xarxes socials.<\/strong><\/p>\n<p>Segons l\u2019estudi, el 51% dels usuaris s\u00f3n dones, davant d\u2019un 49% d\u2019homes, mentre que la mitjana d\u2019edat dels usuaris \u00e9s de 38,4 anys, el 74% treballa i el 46% t\u00e9 estudis universitaris.<\/p>\n<p>Pel que fa al temps que cada persona dedica al dia a navegar per les xarxes socials, la mitjana arriba als 58 minuts. Les dones i els joves (de 16 a 30 anys) s\u00f3n els que hi dediquen m\u00e9s temps, amb m\u00e9s d\u2019una hora de navegaci\u00f3 al dia.<\/p>\n<p>Si ens fixem en els dispositius de connexi\u00f3, el m\u00f2bil desbanca l\u2019ordinador del primer lloc i per primera vegada \u00e9s el rei pel que fa a la navegaci\u00f3 per xarxes socials, tal com ja apuntava Nielsen el 2014 en el seu informe <a href=\"http:\/\/www.nielsen.com\/content\/dam\/corporate\/us\/en\/reports-downloads\/2014%20Reports\/the-digital-consumer-report-feb-2014.pdf\">The Digital Consumer.<\/a><\/p>\n<figure id=\"attachment_10106\" aria-describedby=\"caption-attachment-10106\" style=\"width: 872px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-10106 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/INFLUENCIA-REDES-SOCIALES-MARCAS-DISPOSITIVOS.jpg\" alt=\"\" width=\"872\" height=\"512\" \/><figcaption id=\"caption-attachment-10106\" class=\"wp-caption-text\">Estudi Anual de Xarxes Socials IAB 2018 elaborat per Elogia.<\/figcaption><\/figure>\n<p>Finalment, l\u2019estudi respon una de les preguntes que segur que t\u2019has fet mil vegades: quina \u00e9s la millor hora per publicar a les xarxes socials? La connexi\u00f3 comen\u00e7a molt d\u2019hora, a les 8.30 h, i va augmentant al llarg del dia.<\/p>\n<p class=\"curiosidad\"><strong>\u00c9s a la franja de 20.30 a 0.30 h quan es registren m\u00e9s visites a les xarxes socials.<\/strong><\/p>\n<p>Les xifres estan molt b\u00e9, per\u00f2 ara \u00e9s quan et preguntes: qu\u00e8 puc fer per vendre m\u00e9s? Com arribo a aquestes persones? Quines campanyes puc fer per augmentar les vendes? Tranquil, <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">a TLG Commerce et podem ajudar<\/a>. En parlem?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quina \u00e9s la influ\u00e8ncia de les xarxes socials en la venda online durant el 2018? Un any m\u00e9s surt a la llum el conegut i prestigi\u00f3s Estudi Anual de Xarxes Socials IAB, elaborat per Elogia. I ja en s\u00f3n nou. Entre altres q\u00fcestions, aquest estudi respon aquesta pregunta. Una cosa molt interessant per a les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13793,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[1587,1589,951],"class_list":["post-18663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-influencia-xarxes-socials","tag-venda-online","tag-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudi Anual de Xarxes Socials IAB 2018: la influ\u00e8ncia de les xarxes socials en la venda online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Quina \u00e9s la influ\u00e8ncia de les xarxes socials en la venda online durant el 2018? 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