{"id":18657,"date":"2018-08-07T00:00:00","date_gmt":"2018-08-06T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/gran-potencial-online-a-la-xina-per-a-la-industria-de-la-cosmetica-i-la\/"},"modified":"2018-08-07T00:00:00","modified_gmt":"2018-08-06T22:00:00","slug":"gran-potencial-online-a-la-xina-per-a-la-industria-de-la-cosmetica-i-la","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/gran-potencial-online-a-la-xina-per-a-la-industria-de-la-cosmetica-i-la\/","title":{"rendered":"Gran potencial online a la Xina per a la ind\u00fastria de la cosm\u00e8tica i la bellesa"},"content":{"rendered":"<p>El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. El sector de la cosm\u00e8tica i la bellesa est\u00e0 en ple auge a l\u2019\u00c0sia, i encara m\u00e9s a la Xina.<\/p>\n<h3><strong>L\u2019\u00c0sia-Pac\u00edfic \u00e9s el mercat m\u00e9s atractiu del m\u00f3n per a les empreses del sector de la cosm\u00e8tica i la bellesa.<\/strong><\/h3>\n<p>A l\u2019\u00c0sia es fa el 51% de les vendes globals. El sector de la cosm\u00e8tica i la bellesa va ingressar 111.95B US$ el 2017, amb un creixement anual compost del 6% entre el 2012 i el 2017: un sector molt fort i en creixement constant.<\/p>\n<p>Dins del sector de la cosm\u00e8tica i la bellesa, el segment que m\u00e9s ingressos va generar el 2017 va ser el de les cremes hidratants facials, amb unes xifres de 19B US$.<\/p>\n<h3><strong>La Xina, el motor de creixement de la ind\u00fastria de la cosm\u00e8tica i la bellesa a l\u2019\u00c0sia.<\/strong><\/h3>\n<p>La Xina \u00e9s el segon pa\u00eds del m\u00f3n en el mercat de la cosm\u00e8tica, per darrere dels Estats Units, tot i que la tend\u00e8ncia apunta que ser\u00e0 el primer el 2020.<\/p>\n<p>El 2016, la Xina va tancar amb uns ingressos de 35.4B US$ en el sector dels productes de cosm\u00e8tica i bellesa, amb una taxa de creixement anual superior al 10%.<\/p>\n<p>Un 88% de les dones xineses d\u2019entre 20 i 30 anys es maquillen cada dia, i el 63% dels homes xinesos utilitzen productes de bellesa en alguna ocasi\u00f3. Aquestes dades constaten la import\u00e0ncia del sector dels productes de cosm\u00e8tica i bellesa al mercat xin\u00e8s.<\/p>\n<p>Del 60% de les vendes totals fetes per companyies estrangeres, es comptabilitza el 90% del valor de venda.<\/p>\n<p style=\"padding-bottom: 1em; color: #666666; font-size: 14px;\"><img decoding=\"async\" class=\"aligncenter wp-image-9957\" style=\"font-weight: bold;\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Picture1.jpg\" alt=\"\" width=\"826\" height=\"551\" \/><\/p>\n<h3><strong>El canal online, la clau de l\u2019\u00e8xit a l\u2019\u00c0sia.<\/strong><\/h3>\n<p>La tend\u00e8ncia m\u00e9s gran que s\u2019observa al canal online \u00e9s l\u2019inter\u00e8s creixent pels influencers o els KOL (Key Opinion Leaders).<\/p>\n<p>Aix\u00ed ho demostren les dades seg\u00fcents:<\/p>\n<ul>\n<li>M\u00e9s d\u2019un 37% de les compradores coneixen els nous productes a trav\u00e9s de les influencers als canals online.<\/li>\n<li>El cost d\u2019un influencer per cada 1000 visites \u00e9s d\u2019entre 5 US$ i 10 US$.<\/li>\n<li>El 75% de les empreses utilitzen (o volen utilitzar) el m\u00e0rqueting d\u2019influencers com a part de la seva estrat\u00e8gia.<\/li>\n<\/ul>\n<p>D\u2019aquesta manera podem constatar la import\u00e0ncia que han adquirit els influencers en aquest sector.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> L\u2019eCommerce no \u00e9s la cirereta del past\u00eds, es converteix en el nou past\u00eds <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>diu Jean-Paul Agon, CEO de L\u2019Or\u00e9al Group<\/strong><\/p>\n<p>En termes generals, la quota de mercat dels canals de venda online creix a una taxa superior al 40%. El 77% de les vendes online es fan en ciutats de nivell 1 i 2.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10282\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.jpg\" alt=\"\" width=\"669\" height=\"362\" \/><\/p>\n<p>Es veu clarament una tend\u00e8ncia a l\u2019al\u00e7a en la compra online de productes de cosm\u00e8tica i bellesa, per la qual cosa \u00e9s important i molt interessant disposar d\u2019un eCommerce adaptat a les noves maneres de comprar dels clients i a les noves tend\u00e8ncies del mercat.<\/p>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/\">TLG Commerce<\/a> som especialistes en la creaci\u00f3 de botigues online per al mercat asi\u00e0tic. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Pregunta\u2019ns<\/a> per con\u00e8ixer-ne m\u00e9s detalls. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">T\u2019ajudem<\/a> amb el teu projecte!<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Fonts: Statista, Euromonitor International Reports, cirs-reach.com, HKTDC Research, cosmeticsdesign-asia.com.<\/em><\/p>\n<p><em>Font de les imatges: <a href=\"https:\/\/www.pexels.com\/\">Pexels <\/a><\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. El sector de la cosm\u00e8tica i la bellesa est\u00e0 en ple auge a l\u2019\u00c0sia, i encara m\u00e9s a la Xina. L\u2019\u00c0sia-Pac\u00edfic \u00e9s el mercat m\u00e9s atractiu del m\u00f3n per a les empreses del sector de la cosm\u00e8tica i la bellesa. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13168,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1741],"tags":[1251,977,1575,935,937,1535,1281,1037],"class_list":["post-18657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-internacional","tag-asia","tag-botiga-online","tag-cosmetica-i-bellesa","tag-e-commerce","tag-ecommerce","tag-influencers","tag-vendre-online-a-la-xina","tag-xina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran potencial online a la Xina per a la ind\u00fastria de la cosm\u00e8tica i la bellesa | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El comer\u00e7 electr\u00f2nic a tot el m\u00f3n viu el seu millor moment per trobar oportunitats. 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