{"id":18653,"date":"2018-10-03T14:41:29","date_gmt":"2018-10-03T12:41:29","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-black-friday-comenca-avui-al-teu-ecommerce\/"},"modified":"2018-10-03T14:41:29","modified_gmt":"2018-10-03T12:41:29","slug":"el-black-friday-comenca-avui-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-black-friday-comenca-avui-al-teu-ecommerce\/","title":{"rendered":"El Black Friday comen\u00e7a avui al teu eCommerce"},"content":{"rendered":"<p>\u00c9s habitual que, en tornar de les vacances d\u2019estiu, encara vegem el Black Friday molt lluny.<\/p>\n<p>\u201cFinals de novembre? Encara falta molt, tinc temps!\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10316 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/BF-lejos.jpg\" alt=\"BF lluny\" width=\"628\" height=\"354\" \/><\/p>\n<p>Res m\u00e9s lluny de la realitat. Et queden menys de 2 mesos per preparar les 5 setmanes en qu\u00e8 et jugar\u00e0s bona part de la facturaci\u00f3 anual, ja que el Black Friday \u00e9s simplement el tret de sortida de tota la campanya de Nadal.<\/p>\n<p>Cal planificar-ho amb temps.<\/p>\n<ul>\n<li>Quines promocions farem, i estudiar si t\u00e8cnicament la nostra plataforma ens permet fer-les.<\/li>\n<li>Determinar quins ajustos, millores i funcionalitats pots implementar al teu eCommerce per maximitzar els resultats.<\/li>\n<li>Preparar el pla de comunicaci\u00f3 de les promocions que far\u00e0s i de les campanyes que llan\u00e7ar\u00e0s<\/li>\n<li>Definir copys i creativitats<\/li>\n<\/ul>\n<h2>Definir l\u2019estrat\u00e8gia de promocions i descomptes<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10321\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blak-friday-cupones-descuentos.png\" alt=\"black friday cupons descomptes\" width=\"1269\" height=\"575\" \/><\/p>\n<p>Aquest \u00e9s un punt molt personal i estrat\u00e8gic de cada negoci. Cadasc\u00fa ha de decidir quines s\u00f3n les millors promocions a partir de 2 factors:<\/p>\n<ul>\n<li>Que siguin d\u2019inter\u00e8s per a l\u2019usuari i n\u2019atreguin l\u2019atenci\u00f3.<\/li>\n<li>Que siguin d\u2019inter\u00e8s per al venedor (per exemple, liquidar estocs o saldos).<\/li>\n<\/ul>\n<p>L\u2019ideal seria combinar-les, ja que sense promocions que atreguin els usuaris dif\u00edcilment tindr\u00e0s \u00e8xit, per\u00f2 no has de renunciar a liquidar els productes que t\u2019interessin.<\/p>\n<h3>Tipus de promocions m\u00e9s habituals<\/h3>\n<p><strong>Per producte<\/strong>. Aplicant un descompte directe a productes concrets durant un per\u00edode de temps.<\/p>\n<p><strong>Per comanda. <\/strong>Aplicant algun tipus de descompte sobre el total de la comanda, ja sigui de manera gen\u00e8rica o en funci\u00f3 de complir algun requisit, per exemple, un import m\u00ednim de compra o que contingui productes d\u2019alguna categoria concreta\u2026 Podem aprofitar eines de codis de descompte, tot i que, de cara a una bona UX, sempre \u00e9s millor que s\u2019apliquin autom\u00e0ticament.<\/p>\n<p><strong>Enviament gratu\u00eft<\/strong>. Establir un per\u00edode de temps en qu\u00e8 no s\u2019aplica cap cost d\u2019enviament<strong>. <\/strong>Acostuma a ser un reclam molt senzill que funciona molt b\u00e9.<\/p>\n<p><strong>Altres tipus de promocions. <\/strong><\/p>\n<ul>\n<li>Regalar algun producte per la compra<\/li>\n<li>2&#215;1, 3&#215;2\u2026<\/li>\n<li>Val de descompte molt agressiu per a una segona compra<\/li>\n<li>Vendes flash<\/li>\n<\/ul>\n<h2>Revisa i prepara el teu eCommerce<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10324\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mejorar-ajustar-ecommerce.jpg\" alt=\"millorar ajustar ecommerce\" width=\"1280\" height=\"603\" \/><\/p>\n<p>Un cop hagis determinat les promocions que far\u00e0s, has d\u2019assegurar-te que la teva plataforma permet fer les configuracions necess\u00e0ries perqu\u00e8 funcionin correctament.<\/p>\n<p>En aquest punt et pots trobar amb limitacions. Pot ser que necessitis fer petits ajustos de programaci\u00f3 o de comportament de la botiga, o fins i tot que hagis de contractar algun plug-in o implementar alguna funcionalitat espec\u00edfica.<\/p>\n<p>Per tot aix\u00f2, \u00e9s imprescindible treballar i fer proves amb temps, de manera que puguem aplicar les mesures necess\u00e0ries i, fins i tot, adaptar la promoci\u00f3 al que ens permeti el sistema si cal.<\/p>\n<p>Arribats a aquest punt, tamb\u00e9 \u00e9s molt important avaluar altres possibles millores per a la teva botiga que no nom\u00e9s et serveixin per a la campanya de Black Friday i Nadal, sin\u00f3 que siguin millores permanents per al teu eCommerce. Parlem de funcionalitats orientades a millorar l\u2019experi\u00e8ncia d\u2019usuari i la conversi\u00f3, apujar el valor mitj\u00e0 de la cistella, potenciar el nostre SEO\u2026<\/p>\n<p>Alguns exemples:<\/p>\n<ul>\n<li>Cercadors intel\u00b7ligents.<\/li>\n<li>Sistemes de recuperaci\u00f3 de cistelles abandonades.<\/li>\n<li>Segells de garantia.<\/li>\n<li>Opinions verificades d\u2019usuaris.<\/li>\n<li>Integrar un blog.<\/li>\n<li>Incentivar l\u2019augment del tiquet de compra a canvi de ports gratu\u00efts de manera activa, visual i din\u00e0mica.<\/li>\n<li>Sistemes de fidelitzaci\u00f3 tipus ePoints.<\/li>\n<li>Sistemes de finan\u00e7ament de compres online.<\/li>\n<li>Avisos de productes que no estan en estoc\u2026<\/li>\n<\/ul>\n<h2>Comunicaci\u00f3, comunicaci\u00f3 i m\u00e9s comunicaci\u00f3<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10313\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/comunicacion.jpg\" alt=\"comunica la teva campanya\" width=\"1280\" height=\"426\" \/><\/p>\n<p>Ja has definit les promocions que far\u00e0s i ho tens tot a punt i provat a la teva botiga online. A m\u00e9s, has afegit alguna funcionalitat extra que t\u2019ajudar\u00e0 a millorar els resultats de la campanya.<\/p>\n<p>Toca comunicar-ho als teus usuaris.<\/p>\n<p>\u00c9s molt freq\u00fcent que es preparin bones promocions que no tenen \u00e8xit perqu\u00e8 no es comuniquen com cal i els usuaris ni se n\u2019assabenten.<\/p>\n<p>\u00c9s molt important tenir el coneixement necessari per preparar l\u2019estrat\u00e8gia de comunicaci\u00f3: el teu \u00e8xit o el teu frac\u00e0s en dependran. Et recomano que comptis amb l\u2019ajuda i l\u2019assessorament d\u2019una ag\u00e8ncia especialitzada en comunicaci\u00f3 i m\u00e0rqueting digital. Amb la teva ag\u00e8ncia podr\u00e0s definir la millor estrat\u00e8gia per a cada canal, prioritzant els que puguin tenir m\u00e9s impacte i m\u00e9s retorn, i definir la inversi\u00f3 que pot requerir cadascun. D\u2019aqu\u00ed tamb\u00e9 en sortiran <strong>els copys i les creativitats de cada campanya<\/strong>.<\/p>\n<h3>Ara ja no et sembla que tens tant de temps, oi?<\/h3>\n<p>Hi ha molt en joc. Recorda com \u00e9s d\u2019important per a tu la facturaci\u00f3 que fas durant aquest per\u00edode i valora si val la pena deixar-ho tot per a l\u2019\u00faltim moment i haver d\u2019enfrontar-te a:<\/p>\n<ul>\n<li>Possibles mancances t\u00e8cniques i\/o funcionals de la teva plataforma.<\/li>\n<li>Terminis insuficients per implementar funcionalitats, ajustos i\/o evolutius a la teva botiga.<\/li>\n<li>Mala planificaci\u00f3 i\/o retards en la comunicaci\u00f3 de la teva campanya.<\/li>\n<li>No disposar de les creativitats necess\u00e0ries per falta de temps.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">TLG Commerce<\/a> tens un equip de consultors d\u2019eCommerce i de m\u00e0rqueting digital que et poden ajudar en tot aquest proc\u00e9s per maximitzar els resultats que pots obtenir en aquestes dates. No dubtis a <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">contactar amb nosaltres<\/a><\/p>\n<p>Imatges: <a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s habitual que, en tornar de les vacances d\u2019estiu, encara vegem el Black Friday molt lluny. \u201cFinals de novembre? Encara falta molt, tinc temps!\u201d Res m\u00e9s lluny de la realitat. Et queden menys de 2 mesos per preparar les 5 setmanes en qu\u00e8 et jugar\u00e0s bona part de la facturaci\u00f3 anual, ja que el Black [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13179,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1135,1117,1359,941,1335],"class_list":["post-18653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-black-friday","tag-campanya-de-nadal-online","tag-campanyes-online","tag-marqueting","tag-nadal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Black Friday comen\u00e7a avui al teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El Black Friday \u00e9s el tret de sortida de la campanya de Nadal, en qu\u00e8 et jugues bona part de la facturaci\u00f3 anual. 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