{"id":18650,"date":"2018-11-08T10:51:58","date_gmt":"2018-11-08T09:51:58","guid":{"rendered":"https:\/\/trilogi.com\/blog\/pot-ser-el-meu-ecommerce-un-negoci-escalable\/"},"modified":"2018-11-08T10:51:58","modified_gmt":"2018-11-08T09:51:58","slug":"pot-ser-el-meu-ecommerce-un-negoci-escalable","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/pot-ser-el-meu-ecommerce-un-negoci-escalable\/","title":{"rendered":"Pot ser el meu eCommerce un negoci escalable?"},"content":{"rendered":"

Amb el desenvolupament continu de la tecnologia, cada dia es posicionen al mercat noves idees de negoci. Factors com la globalitzaci\u00f3, el canvi tecnol\u00f2gic constant, internet i la digitalitzaci\u00f3 han canviat les estructures de moltes empreses.<\/p>\n

Per adaptar-se als nous reptes tecnol\u00f2gics, ambientals o del mercat, les empreses han d\u2019innovar en els seus models de negoci. Amb els progressos en comunicaci\u00f3 i tecnologia, s\u2019han desenvolupat noves maneres de crear i aportar valor, i han augmentat les oportunitats de crear valor afegit. Un exemple d\u2019aquests aven\u00e7os \u00e9s el desenvolupament i la r\u00e0pida expansi\u00f3 d\u2019internet i la reducci\u00f3 dels costos associats als negocis online. Des de fa m\u00e9s d\u2019una d\u00e8cada, les empreses i organitzacions que fan negocis per internet han aplicat la innovaci\u00f3 en models de negoci i han creat amb \u00e8xit noves propostes de valor, com \u00e9s el cas del comer\u00e7 electr\u00f2nic.<\/p>\n

Per qu\u00e8 parlem d\u2019escalabilitat?<\/h2>\n

Mantenir l\u2019\u00e8xit d\u2019una empresa sovint es considera part del creixement, i aix\u00f2 est\u00e0 relacionat amb l\u2019escalabilitat d\u2019un negoci, que s\u2019aconsegueix quan els ingressos augmenten r\u00e0pidament mentre els costos fixos es mantenen baixos, de manera que el marge de benefici sempre \u00e9s positiu. Els models de negoci escalables tenen caracter\u00edstiques espec\u00edfiques, i hi ha diversos factors que poden influir en l\u2019escalabilitat, que veurem a continuaci\u00f3.<\/p>\n

\"\"<\/p>\n

Una de les tend\u00e8ncies en digitalitzaci\u00f3 i canvis disruptius en les ind\u00fastries tradicionals \u00e9s el comer\u00e7 electr\u00f2nic. En general, el sector de l\u2019eCommerce, com tots els negocis online, mostra una alta escalabilitat.<\/p>\n

En l\u2019\u00faltima d\u00e8cada, el mercat online s\u2019ha arribat a triplicar i, a m\u00e9s, cada vegada m\u00e9s botigues opten per unificar l\u2019experi\u00e8ncia dels seus canals online i offline a trav\u00e9s de l\u2019omnichannel retailing<\/a>. Es preveu que fins al 2021 les vendes globals de l\u2019eCommerce es dupliquin, cosa que ens mostra que el comer\u00e7 electr\u00f2nic encara creixer\u00e0 m\u00e9s els pr\u00f2xims anys.<\/p>\n

Segons Ernst & Young (EY), la ind\u00fastria de productes de consum i venda al detall est\u00e0 vivint diversos canvis. En el seu estudi recent M&A in the retail and consumer products industry: 2018 edition<\/a>, EY va declarar: \u201cperqu\u00e8 les empreses<\/strong> del sector de Productes de Consum i Distribuci\u00f3 tinguin \u00e8xit, segueixin el ritme dels canvis en el comportament dels consumidors i l\u2019impacte de la disrupci\u00f3 digital, hauran<\/strong> d\u2019abordar canvis estructurals a llarg termini alhora que aconsegueixen un creixement rendible equilibrat<\/strong>\u201d.<\/em><\/p>\n

\"\"<\/p>\n

El teu eCommerce \u00e9s un negoci escalable?<\/h2>\n

Entre diversos factors, aquests quatre (innovaci\u00f3, estrat\u00e8gia, finan\u00e7ament i tecnologia) tenen un paper important en l\u2019escalabilitat d\u2019un negoci online:<\/p>\n

1. Innovaci\u00f3 del producte<\/strong><\/p>\n

La innovaci\u00f3 en els productes especifica el valor que una empresa vol oferir als seus clients. Els eBusinesses han establert noves maneres de crear i aportar valor, per exemple, a trav\u00e9s de la personalitzaci\u00f3 o de l\u2019estalvi de costos gr\u00e0cies a la intermediaci\u00f3. \u00c9s molt important que un eCommerce es diferenci\u00ef de la compet\u00e8ncia oferint una Unique Selling Proposition<\/em> (proposta de venda \u00fanica) enfocada al seu target. Aix\u00ed, amb la venda online van arribar noves oportunitats que van permetre a les petites empreses obrir el negoci a noves regions geogr\u00e0fiques i oferir els seus productes a m\u00e9s clients.<\/p>\n

\"\"<\/p>\n

2. Estrat\u00e8gia<\/strong><\/p>\n

Per fer cr\u00e9ixer l\u2019eCommerce i crear una Unique Selling Proposition<\/em> al web, cal tenir una bona estrat\u00e8gia<\/a> per crear Brand Awareness<\/em>. Altres factors importants en qu\u00e8 cal centrar-se s\u00f3n l\u2019augment del tr\u00e0nsit del web, l\u2019engagement<\/em> amb els clients i l\u2019\u00fas de t\u00e8cniques de pre-selling, upselling i after-selling<\/em>. La comunicaci\u00f3 correcta amb els clients t\u00e9 un paper molt important i \u00e9s essencial per a la marca.<\/p>\n

A m\u00e9s d\u2019enfocar l\u2019estrat\u00e8gia a ser \u00e0gil i flexible, l\u2019estrat\u00e8gia ha d\u2019estar orientada al client. Aplicant la tecnologia adequada i les estrat\u00e8gies de m\u00e0rqueting digital, un eCommerce pot recopilar informaci\u00f3 i coneixement sobre els clients i fins i tot utilitzar-los per desenvolupar productes i campanyes d\u2019\u00e8xit.<\/p>\n

Utilitzar correctament t\u00e8cniques com, per exemple, el m\u00e0rqueting viral per arribar a m\u00e9s usuaris pot ajudar una empresa a augmentar r\u00e0pidament la seva escalabilitat. A TLG Commerce tenim un equip d\u2019eMarketing<\/a> que et pot ajudar a definir la millor estrat\u00e8gia per al teu negoci.<\/p>\n

3. Aspectes financers<\/strong><\/p>\n

Des de la perspectiva financera, un indicador d\u2019escalabilitat \u00e9s la tend\u00e8ncia a augmentar la generaci\u00f3 d\u2019ingressos mantenint baixos els costos fixos, especialment en una primera etapa del negoci. Si un negoci necessita augmentar els costos contractant m\u00e9s personal o un local m\u00e9s gran per guanyar m\u00e9s, potser les vendes no compensen. Aix\u00ed doncs, no nom\u00e9s \u00e9s important vendre m\u00e9s, sin\u00f3 tamb\u00e9 controlar els costos, que no haurien de ser proporcionals als beneficis obtinguts.<\/p>\n

Per continuar creixent i millorar el desenvolupament empresarial i la innovaci\u00f3, les empreses solen necessitar finan\u00e7ament extern i, per tant, inversors i partners. Els inversors prefereixen invertir en negocis que mostren escalabilitat en una etapa primerenca. Un eCommerce pot col\u00b7laborar amb diferents partners segons les necessitats del negoci, per exemple, partners de m\u00e0rqueting o de distribuci\u00f3.<\/p>\n

\"\"<\/p>\n

4. Tecnologia<\/strong><\/p>\n

Un factor realment important que pot influir en l\u2019escalabilitat d\u2019una empresa \u00e9s la tecnologia. Per a una botiga online \u00e9s molt important triar una bona plataforma eCommerce. Adaptar-se a l\u2019usuari i proporcionar contingut que s\u2019ajusti a les seves necessitats \u00e9s clau quan volem oferir una experi\u00e8ncia de compra personalitzada.<\/p>\n

Un factor important i relacionat amb la tecnologia \u00e9s l\u2019escalabilitat del mateix programari. Un eCommerce ha d\u2019estar t\u00e8cnicament preparat perqu\u00e8 el creixement del negoci sigui realment escalable. Per aquest motiu, cal que la plataforma de comer\u00e7 electr\u00f2nic i l\u2019estructura del servidor siguin escalables per evitar sobrec\u00e0rregues del sistema. Juntament amb AWS (Amazon Web Services), a TLG Commerce proporcionem als clients una infraestructura fiable que ofereix hosting d\u2019eCommerce el\u00e0stic<\/a>, una arquitectura de hosting r\u00e0pida, segura i escalable per al teu eCommerce. Oferim una tecnologia avan\u00e7ada<\/a> i et podem ajudar a crear una botiga online innovadora i f\u00e0cil de gestionar.<\/p>\n

\"\"<\/a><\/p>\n

El teu eCommerce \u00e9s un negoci escalable? No saps quina \u00e9s l\u2019estrat\u00e8gia correcta per al teu negoci online? Busques una plataforma eCommerce escalable? No et preocupis, a TLG Commerce et podem ajudar!<\/p>\n

No dubtis a contactar amb nosaltres<\/a>, estarem encantats d\u2019ajudar-te \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Amb el desenvolupament continu de la tecnologia, cada dia es posicionen al mercat noves idees de negoci. Factors com la globalitzaci\u00f3, el canvi tecnol\u00f2gic constant, internet i la digitalitzaci\u00f3 han canviat les estructures de moltes empreses. Per adaptar-se als nous reptes tecnol\u00f2gics, ambientals o del mercat, les empreses han d\u2019innovar en els seus models de […]<\/p>\n","protected":false},"author":2,"featured_media":13400,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[1655,937,1645,1653,1649,941,1523,1647,1651],"class_list":["post-18650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-creixement","tag-ecommerce","tag-escalabilitat","tag-estrategia","tag-innovacio","tag-marqueting","tag-negoci-online","tag-plataforma-ecommerce","tag-tecnologia"],"yoast_head":"\nPot ser el meu eCommerce un negoci escalable? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Mantenir l\u2019\u00e8xit d\u2019un eCommerce es considera part del creixement del negoci, i aix\u00f2 est\u00e0 relacionat amb l\u2019escalabilitat d\u2019un negoci online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/pot-ser-el-meu-ecommerce-un-negoci-escalable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pot ser el meu eCommerce un negoci escalable? 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