{"id":18644,"date":"2018-11-28T12:00:00","date_gmt":"2018-11-28T11:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/geoblocking-com-afecta-el-bloqueig-geografic-la-teva-botiga-online\/"},"modified":"2018-11-28T12:00:00","modified_gmt":"2018-11-28T11:00:00","slug":"geoblocking-com-afecta-el-bloqueig-geografic-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/geoblocking-com-afecta-el-bloqueig-geografic-la-teva-botiga-online\/","title":{"rendered":"Geoblocking: com afecta el bloqueig geogr\u00e0fic la teva botiga online?"},"content":{"rendered":"<p>\u00c9s possible que recentment hagis sentit a parlar de la imminent <strong>eliminaci\u00f3 del geoblocking o bloqueig geogr\u00e0fic<\/strong> per part del Parlament Europeu. Per\u00f2 potser no tens gaire clar de qu\u00e8 es tracta exactament ni com pot afectar el teu eCommerce.<\/p>\n<blockquote><p>La seva aplicaci\u00f3 \u00e9s imminent<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9644 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/bloque-geografico-ecommerce.jpg\" alt=\"geoblocking o bloqueig geogr\u00e0fic\" width=\"900\" height=\"558\" \/><\/p>\n<h2>En qu\u00e8 consisteix el geoblocking o bloqueig geogr\u00e0fic?<\/h2>\n<p>El geoblocking consisteix a bloquejar l\u2019acc\u00e9s als serveis i\/o a l\u2019oferta de productes en funci\u00f3 de l\u2019origen geogr\u00e0fic de l\u2019usuari o client. Les plataformes poden identificar la zona geogr\u00e0fica des d\u2019on accedeix cada usuari mitjan\u00e7ant la identificaci\u00f3 IP. Un cop identificada la proced\u00e8ncia, condicionen el comportament de la plataforma, ja sigui redirigint els usuaris a webs locals o, simplement, restringint l\u2019acc\u00e9s al cat\u00e0leg i\/o condicionant el preu de venda.<\/p>\n<h3>Qu\u00e8 implica l\u2019eliminaci\u00f3 del geoblocking a la UE?<\/h3>\n<p>Amb aquesta mesura, mitjan\u00e7ant el Reglament (UE) 2018\/302, el Consell de la UE pret\u00e9n eliminar qualsevol tipus de bloqueig geogr\u00e0fic injustificat als habitants dels pa\u00efsos membres.<\/p>\n<p>La nova normativa evitar\u00e0 la discriminaci\u00f3 de consumidors i empreses pel que fa a l\u2019acc\u00e9s i a les condicions de preu, venda i pagament quan adquireixin b\u00e9ns i serveis en un altre pa\u00eds de la UE.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Acabar amb el bloqueig geogr\u00e0fic injustificat ampliar\u00e0 enormement les opcions que s\u2019ofereixen als ciutadans en les compres en l\u00ednia i donar\u00e0 un gran impuls al comer\u00e7 electr\u00f2nic. Els consumidors podran triar les ofertes m\u00e9s avantatjoses dins del mercat interior. Voldria agrair al Parlament i a la Comissi\u00f3 l\u2019ajuda que han prestat a la Presid\u00e8ncia per fer un pas m\u00e9s cap al mercat \u00fanic digital.<span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Kadri Simson, ministra d\u2019Economia i Infraestructures d\u2019Est\u00f2nia<\/strong><\/p>\n<blockquote>\n<p class=\"curiosidad\">Un pas m\u00e9s cap al mercat \u00fanic digital<\/p>\n<\/blockquote>\n<h3>Excepcions d\u2019aplicaci\u00f3<\/h3>\n<p>Per exemple, les redireccions. Si una botiga t\u00e9 diferents versions per a pa\u00efsos membres, un usuari espanyol que accedeixi a una botiga francesa podria ser redirigit a la versi\u00f3 espanyola si hi dona el seu consentiment expr\u00e9s (mitjan\u00e7ant algun sistema de selecci\u00f3), i sempre hauria de tenir l\u2019opci\u00f3 de tornar a la versi\u00f3 francesa si ho volgu\u00e9s.<\/p>\n<p>Un altre cas podria ser que la redirecci\u00f3 s\u2019executi per motius estrictament legals. Aix\u00f2 podria passar per la tipologia de productes que es comercialitzen (cigarretes, armes, medicaments&#8230;) o per q\u00fcestions relatives a la protecci\u00f3 del menor. En qualsevol cas, \u00e9s imprescindible comunicar amb detall a l\u2019usuari el motiu de la redirecci\u00f3, i caldr\u00e0 fer-ho obligat\u00f2riament en l\u2019idioma de la versi\u00f3 de la botiga a la qual s\u2019ha accedit.<\/p>\n<p>Hi ha altres casos excepcionals, com les difer\u00e8ncies en els preus bruts dels productes o serveis segons l\u2019IVA aplicat.<\/p>\n<blockquote><p>En aquests casos parlar\u00edem d\u2019una \u00abdiscriminaci\u00f3 justificada\u00bb<\/p><\/blockquote>\n<h3>A quins productes i serveis afecta aquesta nova normativa?<\/h3>\n<ul>\n<li>B\u00e9ns de consum<\/li>\n<li>Serveis:\n<ul>\n<li>Entrades a espectacles i parcs d\u2019oci<\/li>\n<li>Estades hoteleres<\/li>\n<li>Lloguer de vehicles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>De moment, pendents d\u2019una revisi\u00f3 en els pr\u00f2xims 2 anys, quedaran exclosos els productes i serveis protegits per drets d\u2019autor, com ara llibres electr\u00f2nics, m\u00fasica o videojocs. Tamb\u00e9 quedaran exclosos els serveis financers, audiovisuals, de transport, d\u2019atenci\u00f3 sanit\u00e0ria i socials.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9673\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/bloque-geografico-ecommerce-opt.jpg\" alt=\"bloqueig-geografic-ecommerce\" width=\"900\" height=\"445\" \/><\/p>\n<h3>Quan no es pot discriminar el consumidor?<\/h3>\n<p>Aquest nou reglament preveu 3 casos en qu\u00e8 el comerciant ha de respectar la igualtat d\u2019acc\u00e9s i de condicions generals oferides sobre b\u00e9ns i serveis:<\/p>\n<p>1- Quan es tracti de b\u00e9ns que es lliurin en un estat membre on el comerciant ofereixi serveis de lliurament o de recollida en llocs pactats amb el client.<\/p>\n<p>2- Prestaci\u00f3 de serveis per mitjans electr\u00f2nics:<\/p>\n<ul>\n<li>Serveis al n\u00favol.<\/li>\n<li>Emmagatzematge de dades.<\/li>\n<li>Hosting web.<\/li>\n<li>Provisi\u00f3 de tallafocs.<\/li>\n<\/ul>\n<p>3- Quan presti serveis que el client rep al pa\u00eds on opera el comerciant:<\/p>\n<ul>\n<li>Allotjament.<\/li>\n<li>Esdeveniments esportius.<\/li>\n<li>Festivals de m\u00fasica.<\/li>\n<li>Parcs d\u2019atraccions.<\/li>\n<\/ul>\n<p class=\"dato_curioso\" style=\"text-align: center;\"><strong>Cap comerciant no estar\u00e0 obligat a lliurar b\u00e9ns a clients fora de l\u2019estat membre en qu\u00e8 presti el servei de lliurament.<\/strong><\/p>\n<h3>El geoblocking afecta els sistemes de pagament?<\/h3>\n<p>Efectivament. Els m\u00e8todes de pagament seran els que tri\u00ef el venedor, per\u00f2 quedar\u00e0 prohibida la discriminaci\u00f3 injustificada per raons de nacionalitat, lloc de resid\u00e8ncia o lloc d\u2019establiment.<\/p>\n<h3>Entrada en vigor<\/h3>\n<p>El Reglament es va publicar al Diari Oficial de la UE a finals de mar\u00e7 de 2018 i entrar\u00e0 en vigor el pr\u00f2xim 3 de desembre.<\/p>\n<p>De moment, a Espanya, alguns aspectes rellevants, com els relatius a les sancions per incompliment i a les autoritats encarregades d\u2019aplicar-les, encara estan en fase de gestaci\u00f3.<\/p>\n<h3>Ja ho tens clar?<\/h3>\n<p>Ara ja coneixes:<\/p>\n<ul>\n<li>El concepte.<\/li>\n<li>L\u2019\u00e0mbit d\u2019aplicaci\u00f3.<\/li>\n<li>Els casos en qu\u00e8 afecta i com afecta.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<li>El termini d\u2019entrada en vigor.<\/li>\n<\/ul>\n<p>Ja tens els elements necessaris per saber si aix\u00f2 afectar\u00e0 la teva botiga online. Aplica els ajustos necessaris per eliminar les configuracions que impliquin una discriminaci\u00f3 injustificada als teus consumidors pel que fa a:<\/p>\n<ul>\n<li>L\u2019acc\u00e9s.<\/li>\n<li>Les condicions de preu de venda.<\/li>\n<li>Les opcions d\u2019enviament.<\/li>\n<li>Els m\u00e8todes de pagament.<\/li>\n<\/ul>\n<p>Si encara no ho veus clar, no dubtis a <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">contactar amb nosaltres<\/a>. Des de <a href=\"https:\/\/trilogi.com\/ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">TLG Commerce<\/a> analitzarem el teu cas en detall i t\u2019oferirem el millor assessorament per al teu eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s possible que recentment hagis sentit a parlar de la imminent eliminaci\u00f3 del geoblocking o bloqueig geogr\u00e0fic per part del Parlament Europeu. Per\u00f2 potser no tens gaire clar de qu\u00e8 es tracta exactament ni com pot afectar el teu eCommerce. La seva aplicaci\u00f3 \u00e9s imminent En qu\u00e8 consisteix el geoblocking o bloqueig geogr\u00e0fic? El geoblocking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13113,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[1679,977,935,1681],"class_list":["post-18644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-bloqueig-geografic","tag-botiga-online","tag-e-commerce","tag-geoblocking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geoblocking: com afecta el bloqueig geogr\u00e0fic la teva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Potser has sentit a parlar de la imminent eliminaci\u00f3 del geoblocking o bloqueig geogr\u00e0fic per part del Parlament Europeu. 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